How to Collect Testimonials for a better growth of your membership site
Contents
- Why Are You Bothered About Testimonials?
- Make a Call at the Right Timing
- Let It Be Easy For Your Members
- Talk to your members about Their Experiences
- Text is Good, but Video is Better
- Publish the Testimonials On Your website
- Final Thinking
A great way to increase the number of members in your membership programs, no matter if you're only beginning or already established is to post reviews from your customers on your website.
Used in the right way, testimonials can create a look for your membership programs that is more credible and help showcase its most effective features.
You can also offer visitors an element of social proof to convince the reader to bet on your content.
While there's much to gain by the inclusion of testimonials on your membership site, collecting and publishing feedback from your members isn't always straightforward.
But, if you adhere to the tips given in this article, you should be well on the way to boosting your membership site through the use of testimonials.
Why bother with testimonials?
However, to summarise, positive testimonials can have significant impact on conversion rates of your membership site which can help turn many of your site visitors into paying members.
If used correctly, testimonials could provide answers to questions that potential clients might ask, demonstrate your knowledge and experience, and signal you're safe when entering the payment information into your system.
If you're happy with your membership site and its information, then there's nothing wrong with include testimonials on your site. In order to start, this article offers tips and suggestions on how you can collect and use testimonials to increase the number of members on your site.
Let's begin...
Make sure you ask at the right time
Given the advantages of publishing testimonials to your website, you might feel compelled to solicit comments from your customers as soon as possible. But, at this point, being so proactive isn't an ideal option.
Give your customers the time they need to browse your site as well as, if needed, ask for your help. Once they've had a chance to benefit from your website's membership benefits, as well as experience your top-quality customer service They'll be more inclined to - and more ableto offer genuine and positive feedback.
Make It Easy for Your Members
While you could simply fire off an email to your members, asking to share their thoughts on your program for membership This approach is unlikely to yield the best results.
You should instead try to make it as simple to your users to leave feedback.
Not only does this give you the chance to collect the type of feedback you're looking for, but you can use the advanced features of such an application to include feedback fields to your form that allow users to give you feedback with the click of a button.
After we've discussed how to gather feedback from your members, let's examine some of the data you can try to get from your members...
Have your members share their Erfahrungen
For you to get the sort of feedback which can be used as an effective testimonial, it is essential to ask the right questions.
Instead of simply asking your customers what they thought of your site's membership, you should encourage them to talk about their experiences.
You can ask them questions that will make them think about why they decided to sign up in the first place and how the program supported them, and what outcomes they saw following the advice you gave them to the field.
Other concerns to be asked include the possibility of reservations before signing up, and if so, how your website addressed any concerns they had.
Also, you can ask them if they'd suggest your program and, if so, to whom.
Don't forget, you don't need to publish all of your feedback. However, the more questions you ask to them, the more data you'll need to use.
But, be careful not to overdo it by asking for too much of your members or you risk getting overwhelmed and refusing to accept your request. It's better to be less in the case of getting a favor from your members.
In order to make your reviews more engaging and trustworthy Be sure to request for a photo of your customers along with a link to their website or social media profile so they can be sure that the feedback is genuine.
Text is great, however, Video is more effective.
A few studies claim that including videos on landing pages will improve conversion rates by as much as 80%, compared to simply publishing feedback in text format on your website.
Imagine people who you've collaborated closely and developed an excellent relationship. Particularly those who that have seen great success with your material. These are great candidates to contact for a video testimonial.
You might want to reach at these individuals.
The apps place your request for review front and center and makes it fast and easy for even the less tech-savvy to make an application.
You should seriously consider giving potential reviewers an incentive to take the time in submitting a video.
Post the Testimonials on Your Site
And lastly, be sure to publish reviews as soon as you start receiving the feedback.
Don't delay until you've had several responses from your subscribers. Instead, put this valuable material to use right now.
If the initial comments you get don't seem to be very impressive but as long as they're positive, you should post these reviews on your website.
You can always replace them when you've refined your process for getting feedback, and you've started receiving more impressive testimonials.
Alternately, you could make use of the specially-designed testimonials plugin and create a new page with the testimonials with plain text.
If you are publishing reviews, make sure to include the most details you can, such as the full name of the participant as well as a picture, an address for their website or a link to their social media profiles so that the visitors can verify for themselves whom the person who wrote the testimonial.
Don't forget to get approval before publishing the testimonial, especially if you've edited the content.
Don't forget to make a website for your feedback and save all of your comments there.
You can instead publish your most valuable suggestions on the main page of your site and also on your sign-up pages.
If you put your glowing reviews in the center of your page, you can deploy them at the exact time they'll prove most useful to increase the number of members on your site for example, in the section where you encourage your users to take action and sign to join or fill in their details for payment.
Final Thoughts
Hopefully, these tips about gathering and using testimonials to promote your membership site are helpful.
You should now be ready to start effectively asking for comments from your customers and then publishing it so it will have the most positive effect on your website's conversion rate.
If your site's membership program has yet to sign up its first members, then you might want to consider offering members access for free as a reward for genuine feedback.
While you won't earn any income directly from these members, their opinions will be valuable when it comes to promoting your membership site.
Are you prepared to begin asking your members for feedback? Comment on your ideas in the remarks!