How to Build a Personal Image in 2023
Seth Godin is a branding expert who is known all throughout the world for his innovative thoughts. With his books, such as Purple Cow as well as Linchpin He has been recognized as an authority within the realm of personal and business branding.
And, as a branding expert, Seth made an intentional decision when it comes to his appearance. He is a fan of bright colored glasses at all times. So when you see on the internet a picture of a man in a beard wearing glasses that have yellow or fuchsia frames, you're usually looking at Seth.
Seth's glasses might seem like an odd thing to start an article on your personal brand with. They became an essential element of his incredible personal brand.
If you are thinking of creating personal branding we all know the good that could come out of it. We see people with great personal brands and they get job opportunities, consulting gigs or sponsorship contracts and much more.
Personal branding, however, can be intimidating, especially when you look at people who appear to have greater things going on than you do.
In this piece in this article, we'll be talking about creating a personal brand. No matter who you are and what your goals are most likely, a personal brand can assist you in reaching your goals. This is how you can build one.
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What exactly is a person's branding?
Some examples of amazing personal brands
How do you create your personal brand
What is a person's image?
A personal brand is - in essence - the way other people perceive you. Cultivating a personal brand is a deliberate method of doing all you can do to impact the perception of others about you. One of the things humans do is to form opinions about individuals - whether for good or less. If we establish a solid personal brand, it allows us to be in control of the judgements that people make of us. And, in the age of LinkedIn as well as other social networks increasingly people are presenting this version of ourselves in the online area.
Personal branding in relation to career opportunities, which is great. Therefore, a professional-oriented personal brand is the way people perceive you in relation to your profession.
Some examples of amazing personal brand names
- Adriene Mishler - Founder of YouTube channel Yoga with Adriene (10more than a million subscribers), Adriene has built an impressive personal business around Yoga and well-being.
- Oprah - "You get an automobile... you're getting the car." ..." Oprah's personal brand is a powerhouse, from her show , to her books and magazines, we are familiar with Oprah as a source of ideas infused with humanity.
- Jay Shetty - Former Monk turned workplace expert and motivational speaker, Jay has built a personal brand around the lessons that he's learned through his spiritual training.
How to create a personal brand
1. Find your voice
It's not difficult to judge yourself with others. It's easy to pop on to LinkedIn and look at the top executives and career influencers who seem to have it all together and are a lot more successful than you.
Perhaps you're struck with the imposter syndrome "What do I have to provide?" Or maybe you're just not feeling it, "That's not for me. "
Really, that's okay. The word "authenticity" gets thrown around a lot, but your brand's personal image should first and foremost reflect your authentic self. It should be a reflection of the person you truly are, a part of your true self. (It isn't necessary to be all of who you are. It's okay to keep something to yourself. )
That's why the first step of personal branding is to determine your beliefs about what is true and how you want to portray your self. It's obvious that for the vast majority of us, this is an official image. If you're looking to gain clients, work, investors, or customers, presenting the side of ourselves with the highest chances of success is logical.
As you'd complete your profile on a dating website using the most compatible image of yourself Your personal brand within the professional space should be a reflection of your best professional self.
2. Choose your niche
Oprah is, in fact, one of the biggest personal brands on the planet. But would you hire Oprah to do your taxes? Would you employ Gary Vee to teach you meditation? Do you want to hire Tony Robbins to create Facebook advertisements for you?
The likelihood is that the solution to each of these is a resounding "no. "
And it teaches us something about personal brands. Personal brands are the context of a specific niche or. They speak to a certain kind of person who has a certain type of problem.
Politicians have different individual brands than rockstars, yet both are branded.
If you're creating a personal brand from scratch you should ask yourself "Who will it be to be used by? "
Who do you want your personal brand to attract? Create your own persona.
If the purpose of your personal brand is intended to land you an employment opportunity, you'll want to attract potential employers. If you're an entrepreneur and you're looking for customers, your personal branding must convince potential clients that you are the best individual to assist them.
Choose a niche that you want to operate in.
3. Pick the platform
When we think of personal branding, many of us consider it as the idea of a platform.
Yes, your brand is more than your social media. Perhaps you're the one in your office everyone talks to about workplace wellness - without having ever seen you on Facebook.
That's a type of personal brand.
The majority of users utilize technology and social media to build and strengthen their own personal image.
The power of social media is the fact that it grants you leverage. There's no limit to how much your company's brand could grow.
If you're the top-known individual in your organization who you can talk to regarding taxes You could be rewarded with work security and possibly a boost. If you're the most-loved tax-related person on LinkedIn You could possibly start your own tax business as a consultant.
The key difference lies not so much in what you're saying as much as it is size. Online platforms have let us build personal brands at the scale of our needs.
Here are some of the platforms to look for:
LinkedIn is the place to visit for all things professional - it's called a professional network because of a reason. LinkedIn has thousands of career and business-minded users seeking their next position, employee, investment, or customer.
Here are a few of the kinds of people who are building great personal brands on LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought of leaders
- Investors
Meta
Meta sort of encompasses two platforms for social media: Facebook and Instagram. But they're owned by the same corporation and a lot of the technology behind them is the same.
These platforms both have a lot of good things to offer artists. If your brand's identity is based on something that is visual, like potting plans, painting, or designing graphics These could be your ideal platforms.
Also, Facebook and Instagram can perform well for individuals who are sharing thoughts and tips for living, such as motivational speakers or coaches.
Both platforms had a strong image component, however, they've made a huge push in video. The algorithm is rewarding the creation of more native videos these days. Therefore, if you're planning to produce video, these might be an ideal choice.
There are some restrictions. Facebook isn't a great place to build groups and the organic reach isn't ideal. They make you pay to connect with your followers.
Both platforms work with different kinds of personal branding.
Here are some personal brands that do well on Meta:
- Fashion
- Fitness
- Motivational speeches
- Career influencers
- Wellness
YouTube
YouTube can be a fantastic platform to create a variety of personal brand. With the built-in search engine, uploading YouTube videos now can yield dividends over the years - especially if you're in a well-designed niche.
Here are some interesting personal brands that are being created on YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're a teenager You probably already know that TikTok has been around for a while. If you're over 20, you may consider it to be something modern.
However, there is no doubt that TikTok is powerful, and we are seeing creators change from a single user to millions within a short amount duration.
The singer JVKE began releasing music on TikTok during the pandemic and it exploded. As of today, his latest song Golden Hour is playing on every radio station.
Here are some of the great personal brands being built on TikTok:
- Musicians
- Influencers of fashion
- Makeup
- Performers
- Thought of leaders
- Cat videos
Your own social network
One of the things we are awestruck by is the fact that more and more creators are leaving the main platforms and creating their own platform.
Through the new platforms for creator economy that allow you to have control of your voice and image. They don't own you.
We're extremely happy with what we've created at Mighty. With our cultural software platform we can create the same kind of social networkby bringing together the community, information, classes, and commerce together.
4. Make your profiles
If you decided which platform you'd like to become active on, you can create your profile. Your personal brand, position, and how you portray your persona, each of these will impact how people perceive your image.
Do not forget that a personal brand is comprised of a lot of things. You should put your best effort into what you have the ability to influence. In the case of your LinkedIn page, you have the ability to control your description, the quality of your photo as well as your search terms as well as your testimonials and even request people you've worked with in the past to remove the testimonials.
Make a brand for yourself that is in line with the demographic that you'd like to connect with, but - like we stated in the introduction It's true to what is authentic to your.
5. Start talking
Every thought leader and celebrity you've encountered in your life has done one key aspect... they started posting.
At the end of the day Your personal brand does not need to be flawless to get started. In the words of Zig Ziglar, "You don't necessarily have to be a superstar for starting out. However, you must get started to be great. "
Being able to build a strong personal brand eventually just comes down to getting involved and learning what you can do. If you're building your personal brand online, it requires patience and time to determine what is popular with people, how to master the algorithm, and how to create articles that are a draw for likes and follows.
If you want to master your personal branding do not wait until you've got everything you know. Begin talking about it and see how you make your way!
6. Keep it up!
Building a great personal brand takes the sameness. Once you've decided the thing you're talking about, or your subject, you should stick to it fairly consistently. This lets those who follow you know what they'll be getting when they tune in.
If somebody follows you on Instagram for your amazing yoga tricks, and then your blog is flooded with rants, politics, local news, and everything other than yoga They'll probably quit following you.
The other part of consistency is even more important. Continue to show up. Continue to show up. A lot of people plan to create a strong personal brand, but then drop off after just a few weeks of testing.
People who go the distance in personal branding are the ones who have long-lasting, steady reputations that translate into jobs, customers and many other amazing things.
7. Make your connections
Not the least last, consider networking as a aspect of building your own personal brand. Begin by contacting others in your area. Spend time getting to know them. Promote the work of those who have content that provides worth to your viewers.
A strong personal brand works better when you're seen as part of the community.
Your personal brand at work
Much of this piece was dedicated to building your personal brand online, but all the same steps apply to creating your own personal brand in the workplace.
- Discover your unique voice. Figure out what you would like to say.
- Select your field of expertise. Become famous as a result of some thing.
- Choose your preferred choice of platform. This could be the social network, or your business is likely active on LinkedIn. But you could also consider your company's magazine, email and even having regular gatherings in the breakroom.
- Make your profile. Decide the way you'd like to show yourself , and create your profile.
- Begin to talk. Don't just wait until you've got everything you need to know.
- Be consistent. Become famous as the one who is very concerned about something (workplace wellness, healthy work-life harmony, productivity, etc. )
- Make your connections. Meet people across the office and represent your company in the global community.
Conclusion
We hope this article has provided you with a comprehensive idea of how to construct your personal brand. At the end of the day, creating a personal brand doesn't require a lot of effort. However, it requires knowing who you would like to be, and then putting yourself out there.
And if you want to make your own space for social interaction Come build it using Mighty. Our software for culture lets you combine content, community, courses as well as commerce. Furthermore, with Spaces that can be customized which allow for the addition of items like live events, live streaming, profiles for members, discussion boards, and messages and chat. This is the perfect platform to build and grow your personal image.