How is CRO different than SaaS? (Interview with The Growth Specialist Frederic Linfjard) -

Is optimizing conversion rates in SaaS software any different from conventional A/B testing in the world of E-commerce?

Does it just aim to get the customers to click"buy", or the "buy" button (like the E-commerce website)? Is there something more to it?

I had a conversation with growth expert (and the current director at Growth at Planday) Frederic Linfjard (and I wanted to know what his opinion was on these issues.

The CRO within SaaS goes beyond "red button" as well as. blue button."

Here are some quotations from our conversion

"Conversion rate optimization isn't either the red or blue button. It's about increasing the value over the lifetime of the customer."

"Traffic and traffic this is what software firms are focusing on. After that, they cease testing signing up for a trial or purchasing. After that, they aren't able to realize that they're going to be churning out for months, or are they actually remain?

"You could boost revenue by similar amounts, and at the same time, with the same volume of visitors, by just working in keeping employees to stay for a longer duration. My experience has been that people overlook this possibility in software firms. ."

The complete report is here:

Nathan Collier Nathan Collier is the Director of Content and Community for .

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