How do you sell more than 100 seats on your online class to one corporate customer

The next year will see over $8 billion in funds that have been authorized for the purchase of training, coaching and consulting services for small to large size organizations including non-profits and charities as well as associations.

56% of that training is provided by facilitators or instructors who aren't from the outside (experts precisely like you).

Here's something that's interesting: more than 50% of the instruction that's being offered is delivered through the internet.

What I have learned from being the decision maker on a 7-figure Training Budget

In my former life, I was the Chief Learning Officer at a huge firm. The annual budget for my spending exceeded seven figures.

I have purchased all kinds of classes that ranged from NLP for our sales team and alkaline diets at our executive retreat, to drum circles for our corporate event, plus all the standard stuff like leadership, productivity sales, leadership, etc.

What I've learned is: If you can link what you do with the results that a company wants and needs, businesses will want to work with them.

How to Market your online courses to corporate Customers is a Great Idea

My personal company has been instructing experts and businesses on how to design classes which have brought in hundreds of thousands of dollars in coaching, online classes and sales of consulting from both entrepreneurs and larger corporate customers. There are several strategies for achieving the same goal:

1. You can sell many "seats" within the class for one customer. I've had corporate customers purchase 10, 20, 50 100, 250, or even 1000 seats for my classes at rates that range from $179-$1997.

2. You are able to mix the courses that you provide online with offers for up-sells, such as on-site group coaching online or customized or virtual sessions for execution.

3. You can easily customize an existing online course for corporate customers. The course can be made more accessible to your clients by offering the option of a private conference call that is open to everyone within the hosting organization. Also, you could make an application in line with ongoing initiatives based on the information that you provide in your class. There are many options.

4. Corporate clients may help you get even more individual clients. Indicating that you are working with corporate customers can give your company a increase in credibility while advertising your services to private clients.

The method used to sell an online class to a Corporate client prior to creating the Course

What happens if you don't own an online course created for sale? The concept of offering a corporation an online course prior to creating it is a great way to define what should include in your course as well as to fund your course's development.

It's not as difficult as it sounds. Meetings with corporate customers, I will lead clients through an exploration process and ask clients to share the features they'd like me to see in an online training course.

It is then possible to turn around and market the material to other corporate clients or provide it to your private customers.

What to Look For If corporate clients purchase your Products

There are two things you could ask yourself to determine the likelihood that corporate clients will take your products.

 Question 1. Is the class the kind of subject that businesses would be interested in?

Here are just a few examples of the kinds of education that corporations invest the time and money to fund each year:

• Accounting and Finance
• Administration Training
• Customer Service
• Health and Wellness
• Human Resources
• Industry Specific Instruction
• Information Technology
• Management and Leadership
• Marketing
• Personal development
• Efficiency and Organisation
• Sales Training
• Software
• Innovation, Strategies, Creativity and Strategies
• Team Development
• Training and Facilitation

Second question: How do the topics I picked for my class relate to the outcomes a company might invest in?

One easy way to get corporate clients to recognize the worth of your course is to tie the results that your program generates with profits.

It's simple to understand how profitable it is to take advantage of courses on things like selling techniques or social media marketing?

However, what happens if you're teaching on a subject with no clear connection with sleep therapy?

You can ask these questions:

What is the result my idea will have?

What is the relationship between this outcome and to profits?

Below are some of the topics that my clients have recommended to their corporate clients:

If you are an experienced, expert coach, or consultant in the form of a freelancer, author, public speaker or small business you can have a great opportunity available to you in serving small businesses, big businesses in addition to non-profits as well as organizations.

The next webinar is completely available for all members of the community. guide you through ways to get corporate clients. It includes:

• Who is buying whom, what they are buying, the things they spend on, and the best way to determine whether they purchase what you provide
• The one thing you should never say in a conversation with potential corporate clients (this can send you down the dark hole of "We'll return to you later" ..." which almost doesn't result in any actual sale)
• What can you do to shift away from selling online courses, programs and other offers just one student at a move to selling packages that include 50, 100, or more, to each business
• What should you do before you pick up the phone or send an email so that your customers can be aware of the worth in what you offer and invest in your programs (most people don't realize this, and don't even get to the first level)
• A highly effective four-part conversation Frame for leading a conversation with a client to get closer to closing the deal

   Are you wondering whether medium, small or big companies are willing to invest into your skills? Download the "How to Know whether Corporate clients will pay for Training Expertise: 100 Topics that Corporate Clients are likely to purchase in the coming year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has helped thousands experts develop and launch successful online courses. She also designed worldwide online learning and course models for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine talks about the strategies of online learning as well as digital marketing and has performed on stage with a variety of prominent celebrities such as Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.

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