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How do you create a loyalty program using WordPress (7 Strategies)

Jul 8, 2023

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One of the easiest ways to improve your customer retention is to develop a loyalty program. But, it's laborious. Plus, if you're not highly tech-savvy it can be difficult to know where to begin.

It's a breeze to build a loyalty system using WordPress. You are able to create different program levels, set up an points-based system that offers discounts to the most valuable customers, and more.

In this article this article, we'll take a deeper look at loyalty programs and the tools needed to build one. We'll then look at seven ways to build an incentive program that works with WordPress. Let's get rolling!

A Guide to Loyalty Programs

  • Reward new members for signing to create an account.
  • Reward existing members for renewing an existing membership
  • Offer perks to students who take a class or get more than the threshold.
  • Offer a reward to customers who come back to make a purchase

That sort of thing.

In regard to the last technique, a popular method is to allow shoppers to earn points with each purchase.

Rewards may include a variety of things. These could be free goods, early access to sales and coupons that are exclusive or badges. and anything else you can imagine.

If you can boil it down the concept of rewarding your visitors provides them with the incentive to purchase, renew a plan and/or join.

That is to say, loyalty programs are profitable.

In this case, for example, you could make fun competitions and games to give your participants the chance to accumulate more points. In this way, you will be able to differentiate your company from your competition.

But not only that, rewarding loyal shoppers shows the importance of customer support. It's an excellent method to thank them and express your gratitude. In the end, you'll have the ability to build strong relationships with customers.

What tools are required to Create a Loyalty Program

Before you start, here are some beginner-friendly instruments you can employ to create your loyalty program swiftly and efficiently.

WordPress

WordPress is an open source content management system (CMS) which is ideal to create and publish media.

Because it's so easy to use, it happens to be the most used CMS in the world. So you can easily install WordPress by yourself without cost.

After you've had WordPress set up You can then utilize it to develop your own business-related website (and an incentive program). Because WordPress is super flexible, it lets you create blog posts, landing pages, digital images, files, coupons and much additional.

Once you have installed WordPress You can then make use of plugins to enhance the functionality of your site.

is pretty much the gold standard for creating and managing the loyalty program using WordPress. It's quick and easy.

MyCred

MyCred is a gamification tool that integrates seamlessly with . It lets you create an incentive program based on points that's guaranteed to delight and be a hit with your customers.

How to Create a Loyalty program using the WordPress platform (7 Strategies)

Once you've got all the tools you require for your business, let's have a look at 7 simple (but efficient) strategies to create an incentive program for customers by using WordPress!

1. Create Program Levels

A great way to create your loyalty program is to use different high-end levels. This is called an echelon loyalty program.

It's not a surprise that tiered loyalty plans have become so well-known, as they offer the benefit of a 1.8-times more ROI (ROI). Additionally, they allow you know and classify your most valuable customers.

The tiered programs have also the benefit of generating the feeling of FOMO that can encourage clients to take on the top level.

However, it's an excellent idea to make your plan open to all (at at the very least, on the surface). In this way, the people who cannot afford spending the money can still join.

Fortunately, with you can create this type of loyalty scheme with ease. In order to begin it is necessary to set up several membership options.

Users are able to upgrade and downgrade between your program levels. This also makes it easier for users to evaluate the various tiers of benefits and perks.

In this case, for instance, users in your highest program tier might receive more discounts or be gifted more complimentary products. In the end, it's a great idea to configure rules to restrict access to content on your website:

This feature is useful If you are planning to offer premium content within your program such as articles, webinars or even courses.

2. Install a Points system

Establishing a system of points enables customers to gain recognition and be rewarded in exchange for their hard work. While points can be a great option, you could be able to reward customers with ranks, badges, and many more.

One of the reasons why it's so efficient is that it makes your programs more entertaining and fun. For instance, you can make leader boards that members are able to display how many points they've received.

Plus, there are many ways to result in points being won on your site. You could, for instance, award points when the creation of a new member or if an existing one is renewed.

3. Begin an Referral Program

Plus, it enables the establishment of strong and long-lasting relations with your clients. In order to begin the referral system, you'll have to make use of a platform such as Easy Affiliate:

Once it's installed, you can utilize Easy Affiliate to generate referral links for your members. In this way, they'll be able to send their customized affiliate URL along with referrals, and you can monitor who makes a purchase or joins the program.

You can then give members a percentage or a fixed-rate fee for each successful referral:

Alternatively, if you're rewarding members through other means, you can change the value to "0". As an example, you could offer coupons to members as well as premium content or loyalty points.

4. Include Webinars in your program

While you can reward customers with monetary gifts and offers, it is possible to provide something unique. In this case, you could establish a tier-based loyalty program where your top customers have access to exclusive information.

If this is the case, webinars are among the most enjoyable kinds of material you could provide. The format gives you a chance to educate and excite your audience. In addition, the interaction with your audience of webinars can allow participants to build more personal relationships with your participants.

It's also a highly flexible plan. As long as you determine the day, time along with other aspects that you can choose the one that is the most effective for you. In the case of an influential social media person working a 9-5, you might prefer an interactive Q&A on the weekend:

On the other hand in the event that you're a leader in your field, you might want to hold conferences, too. This is where you could record your video to make them available throughout the time. This will make it easier for your customers.

5. Make a podcast for members only.

The number of people who listen to podcasts has been growing rapidly in the past few years. For instance, 82 million people watched a podcast by 2021. In addition, the number is predicted to grow to 100 million in 2024.

Therefore, a podcast might make a wonderful alternative to a loyalty program. By enabling it, you can make it to ensure that only the most loyal customers unlock exclusive audio-based content.

This plugin is free that allows you to automate all subscriber management processes and create a thriving community. You can, for instance, configure your loyalty program so that when a customer signs to join, they'll become a subscriber to the podcast. an individual subscriber.

6. Provide VIP Deals

Non-monetary rewards can be highly efficient, however you may prefer offering financial incentives in order to entice customers to join your loyalty program. If distributing a commission isn't possible for your business, you can always give exclusive VIP discounts:

Furthermore, to keep members interested, you could hand discounts to those who earn some number of points. Additionally, you could reward customers for progressing to the next tier of your program.

7. Create an online Library of Resources

A resource library is an excellent way to organize and store lots of resources for your customers. When your content is easy to access, locate and view, this creates the best User Experience (UX).

You might want to compile digital materials such as webinar recordings, eBooks, blog posts, recipes, checklists, guides, and much more. This way, when customers log into their accounts it's simple and quick to access all of your sources:

For the first step it is necessary to set up a custom webpage in WordPress. This will function as the center for your customers who are part of your loyalty program, and contains all the relevant materials.

Conclusion

To recap, here's how to create an incentive program to reward your customers with WordPress:

  1. Install a points-based system by using MyCred.
  2. Create a referral program using Simple Affiliate.
  3. Include webinars in your schedule.
  4. Create a members-only podcast.
  5. Offer VIP deals.
  6. Start a library for resources.

Do you have any questions regarding how you can create loyalty programs using WordPress? Please let us know in the comments section below!