How do you create a fantastic video of your product, regardless of what product you're selling
Incorporating video content on your site is a good idea. It's been demonstrated to boost the conversion rate around 80%.
The best video to promote an item informs and draws viewers in to giving you your attention (and to open their wallets). We've seen a fair amount of product videos here at and also those which have had success with crowdfunding campaigns, and been able to sell a lot of units during the process.
Here are a few tips on how to create excellent videos for your products that are converting, and an example from big and small businesses that are killing the competition.
Are you unsure of how to put together an effective video for your product? Follow these nine steps.
1. Context is King
Show off more than just your elegant product. Make sure to show how it's part of the larger image of your customer's lives. Be sure to address these concerns through your promotional video:
- What problem is your product solves?
- What could you be done to improve the life of your customers?
- Is it inspiring a customer to go further?
- Will this product increase the overall satisfaction of customers?
2. Tell AND show
A trailer for a product with a great concept may be artistic and fancy however when the audience doesn't understand what it is you're selling at time of the presentation, chances are that they'll not get excited to buy from you.
Create the impression that you're in the same grade performing "Show and Tell" and show the products you've created and let your customers know about it. It's that simple.
There are several types of product videos that little e-commerce firms and big guys alike rely on:
- Demo. In simple terms Demos show the way in which the product functions for those who are taking advantage of the product!
- Explainer. A simple explainer video shows that you how it works, and then explains the story behind the company's name using a mix of both text and audio. In many cases, explainer videos can be the key to convincing people to purchase.
- Tutorial. These are instructive, using providing step-by-step directions. Instructions can be tailored for clients who have purchased and want help using an intricate product instead of being merely a marketing instrument.
What should you mention in the product's video?
- A lot of photos of your items and ideally you can get a 360deg view of your goods
- Dimensions In order for viewers to know the dimensions, size, heavy, or feather-light your product is
- An action on your site or follow your company via social networks, and so on.
- Social evidence such as testimonials and reviews, to demonstrate why your service or product is superior to the other products or services.
- Your own unique character and face the world
3. We want to hear your story or let your clients tell your story for you.
When watching videos of products, people aren't interested in understanding the specifications for the product. People want familiar with the people who designed the item, along with those who use this product.
(Pro-tip: include specifications in the description of your listing regardless of where it is. Also, you can include a short pop-up words in your video that contain all of the information to make sure that clients pay attention).
Although specifications are helpful, they're not everything. In the present, customers are smarter than ever before and will choose companies that have a path to success, over ones that offer just a pretty product. A BBMG Globe Scan deeper dive revealed some interesting information about Gen Z -- they have " 3x more likely to say that the primary goal of business is to 'serve the society and its communities.'"
There is no need to worry about consumption for the sake of consumerism. So utilize the video you record of your product or demonstrations to explain your company's reasons to exist. Get the right answers to the top questions. For example, does your business:
- Work with social justice organizations?
- You can donate a percentage of your profits to community groups?
- Make use of your social media channels to help educate your users about the social issues?
- Engage in a sustainable practice for example, reducing plastics that are single-use, or going carbon-neutral?
Care is cool.
When it comes to testimonials, consider a former client as your hype person. These could be raving remarks that only take up one frame of your video, or an interview about how your product or service changed the game.
4. Customize, customize, customize.
The video you make for your item serves as an advert and also the first impression you get of your services or product. As such, the appearance of your video have a lot of importance. This means that images that are unclear or blurry could (and can) lead to a nose-dive on sales for your products.
Your video could appear in an Facebook advert or even included on your eCommerce site, so you want to be confident of the final product. With Create, you're in a position to customize your demo to fit your personal preferences regardless of adding your company's logo or fonts, or by using our limitless variety of stock footage with no cheesiness to make your demo more interesting.
The option of hosting your video on the player can have benefits also. Don't give your viewers any pre-roll...because what potential customers will want to view is an advertisement before your ad. (Talk about creating eye roll.)
What length should the video last?
Answer: it depends!
- Quick demonstration: anywhere from 15 seconds up to an hour
- explanation:anywhere from 30 seconds up to 90 seconds (depending on how complicated your offerings are)
- Quick tutorial:If you're publishing your content on forms-friendly social networks like Instagram short forms are more effective.
- In-depth tutorial. There's a chance that you're the creator of the "Get Ready With Me" video or perhaps a real estate agent showing some of the most effective methods in the field of housing. YouTube is one of the most popular sites. YouTube the format that is long (anywhere between 7 and fifteen to 15 minutes) is considered to be fair.
5. Reach out to the people you'd like to connect with.
In most cases, when band members go on tour they'll announce the city where in which the location will be in. It's good to follow the same procedure with your promotional videos, either literally or metaphorically.
If it's a specific population or geographic segment that you're attempting to connect with you must tailor your video for product promotion so that it is relevant to those who are likely to purchase from you.
6. Don't foster FOMO.
There is nothing more terrifying than a "cheap informational" than trying to convince people to buy your item. When we speak of"fear," it's actually FOMO. A term used by children to describe the anxiety that they won't be able to go to.
If businesses attempt to persuade people about the risk that come with having to avoid buying their product using fear, they're using an effective method to persuade people to buy. An excellent company like yours should be focusing on the advantages of the products or services you offer in your product video, rather than on strategies to scare people.
If you're struggling to identify your unique selling characteristics that your products offer (USPs) take the blank piece of (or Word Doc) (or Word Doc) and discuss these features:
- Who are your competitors? What do you find appealing about their offerings? (It's perfectly acceptable to admit that your competitors have succeeded! The importance of inspiration is paramount.)
- If you look at the customers who have had purchased your item or service, what are the top themes in their comments and reviews? Write it all down, draw the Venn diagram, or anything else that you can think of.
- What's the most useful aspect of your service or product? Participate in it.
7. Inject some personality
Don't be afraid to use videos to showcase your brand's identity. Your brand's personality could be conveyed with a way that is effective in making your product stand out from hundreds of similar products on the market.
8. Include a call-to-action so people know which (and which) to buy
Make it easy for potential customers to purchase your product or service once the film comes to an conclusion. How? Add a call-to-action, or a loop that is step-by-step to be followed.
If the viewer gets to the end of the three minutes blender tutorial, they're probably pretty eager to buy that blender. If your video for product demonstration is more of a proof-of-concept you can include an email or a link to purchase the blender in the video.
9. Connect, Human to Human
It's not difficult to speak directly to the viewers of videos for your products instead of talking directly to them. Because your goal is to initiate a dialogue with your potential clients, you should connect with the individual who is in the background.
What is the best way to shoot video for your products?
There is no need for a video production company to create a stunning explaining video. While we're awestruck at the stunning beauty and polished look of professionally-produced video about products but in the current fast-paced marketing world, small businesses must be making content faster and with greater efficiency.
There's no shortage of advertising channels that you can push your content on, however it's likely that you're not getting all the videos that you require. This is where agility and scalability can play an important role.
Making product videos, explainers or demonstrations may be a challenge, but here are a couple of tips to get you started:
- If you're not sure, choose a flat lay or white background. The less complicated the background the more attractive. Remember, you'ren't marketing your wallpaper.
- Try to get steady lighting. Avoid shooting with people if you can help it. While golden hour is stunning, it's unpredictable and unreliable. What's the only thing reliable? Lighting for studios that are old-fashioned.
- There's no need for the purchase of the DLSR. Utilize the portrait mode of your iPhone in conjunction with your easy background to create high-quality product shots in only a couple of minutes.
- Use UGC that users have created. Are people using your products on social media and tag you in their videos? Request them to make use of their UGC in the promotion!
What's the most effective way to create an effective video that promotes your brand?
Producing a professional video does not have to cost a lot and can be outsourcing. Start by opening your video editor on your mobile or desktop after which you can use an AI-powered guide template to create a professional video within a matter of a few minutes.
Simply answer a couple of questions, or upload iPhone photos as well as videos of the product or service. Play by using text or a call to action. Create, save and share your content with the majority (or the majority, as we'll be reviewing) your social media platforms that you are a part of. Try a guided template
The most important conclusion
If you want to create a highly effective and fun product video ensure that you're open, ingenuous, and personable.
Focus your efforts on being useful, and highlighting the unique benefit you can offer with your product, regardless of whether it appears to be something that your competitors have done.
What's the final word? A majority of customers aren't paying attention to each step of your process. They simply want to learn the top benefits of your product and how to avail it.
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