How can you optimize your video Top techniques, tricks, and videos SEO techniques |

If a photo can be worth 1000 words, then how much are videos worth? For engines that search it's "a lots."

SEO, also known as search engine optimization or SEO, is the practice that increases the visibility of your site's content in the eyes of the search engines, such as Google, Bing, and others.

In the competitive sphere of video SEO providing the correct collection of relevant data to engines is critical in helping people find and connect to the content you've worked so hard to create.

Let's go behind the oft-opaque web of SEO to ensure that more eyes be able to see your latest video.

Video SEO tips and best methods

1. Be intentional with your title

The title will usually be the top line of text that appears in search results. While it's great to have a unique and memorable title of your film, it's also crucial to make your name specific by and use keywords. The more descriptive and broad your title and the higher chance that it will show up on search engines when users search for those keywords.

Titles in search results usually are cut off approximately 65 characters. So ensure that you load your title with the most important terms.

2. Leverage what is being searched by other users

If you'd like to have new viewers to see your film It is logical to explain it in words that they are looking for.

Although the original video was released over a decade ago "Hayako" remains a coveted, competitive spot at the top of search results on Google and demonstrates the value of video titles optimized for search.

However, it's essential not to put irrelevant keywords in your video title in order to make it appear in a variety of searches. (Pro-tip This rarely works). If your title and description don't accurately reflect the content of your film, the search engine may penalize you.

What are the most common lengths of video descriptions?

• YouTube The description field can contain up to 1,000 characters.
• It can be as long as 5 000 characters
• Google is able to reduce the text description of any video (or article) at around 155-160 characters

3. Don't undervalue the importance of a well-written description to improve video SEO

This is the text "blurb" which will typically show up in search results under the title. Start your description with an opening line that grabs the audience's attention immediately, and keep in mind that only the first 110 characters or so will appear before the description gets truncated in search results.

In addition to the first 100 to 200 characters, use the rest of the descriptions to tell viewers about the video in more detail. Credit your cast and crew and note down the tools you used to shoot and edit your film, and include any other key elements of your film.

The description is also an excellent place to add the links for your social media sites or websites. Although these links may not improve your search engine rankings but your viewers, collaborators and followers can utilize this information to follow your activities on different channels.

Not a copywriter? That's okay. A bad description is one that's not filled in. Make sure you convey your most essential thoughts about your video first, filling in any key phrases that you think the viewers are looking for.

4. Embed video on your site for additional profit

It's a good idea not to load a landing site with too many video clips, because Google won't know which one is the most important from the many to display. If you're embedding a beautiful video onto your site, make sure that you only use one video for each page.

The position of your video on the page is also an important factor when it comes to how search engines index your video. Ideally, video would live near the top of the page.

Video clips that appear "below the fold," just like search results on the second page of Google frequently get forgotten of -- and that's not something you want when you're trying to get greater exposure.

5. Include a video transcript

Video transcription is an important part of video SEO. It provides Google more information about your video content, thus improving your chance of appearing on the first page of result pages.

Google can fetch the bytes in the video to comprehend the contents of your video and the spoken language. However, if you have manually transcribed the speech in the video, giving the transcript will help search engines understand the speech more accurately. When in doubt, always provide more context instead of less.

Video transcripts also help your content be more easily accessible , and should always be a top-of-mind consideration for creators and artists from all fields.

6. Nail your thumbnail

An impressive thumbnail is particularly crucial when it comes to mobile (whether it's a internet browser or an in-app) and high-end (OTT) viewing in which your video's name and thumbnail serve as your primary method of reaching out to prospective viewers.

You can include text in the thumbnails or let the image speak for itself. We've seen both techniques do very well.

Its stunning colors as well as a stylish, easy title overlay "Calbuco" offers a stunning thumbnail that draws you to go through the following:

Sometimes, your thumbnail will require a little explanation to draw people in, and that's acceptable. Add a subtitle to your thumbnail to show off your film laurels to boost the interest of viewers:

One trend we've noticed on are that color thumbnails tend to get better rate of click-through than black and white ones. However, there are times when it's best to make the more aesthetic option over the more analytical option.

White and black can be just as eye-catching like color, particularly when your thumbnail captures that perfect timing in mid-action.

Make sure you avoid these mistakes in thumbnails:

• Blurry action shots
• Text that competes with the picture, or is difficult to read
• An image that is stretched or pinched
• There is no thumbnail

The SEO glossary for your video

Here are a few terms of the SEO trade you might not have heard of:

 Algorithm

This is not The Instagram or Facebook algorithms that we are hearing so much about, but an ever-changing Google search algorithms which signals which factors of a website make it suitable for ranking. Think of elements like importance to the search query, its usability and the quality of website's content, and so on.

In fact, Google search algorithms are a complex web created to ensure that the most relevant results shoot into the top spot of the first page.

 Crawl  

The practice of Google "crawling" the site is simply how the search engine gathers data. The "crawler" perpetually navigates the web for new pages, logging these new websites and the data they contain (including videos!) in order to be used to create search results.

 Rich snippets

A rich snippet from a videos will be the thumbnail view of the video that pops on desktop and mobile Google search results. Every video hosted on .com We provide the correct metadata for your video to show up in Google and the other search engines.

What are the benefits of rich snippets? The organic search results page is the lifeblood of many websites and companies, and these snippets provide a big leg up on standard listings.

They provide a captivating hyperlink to your video using an image that is still or a the moving preview, which increases the organic rate of click-through (CTR) and results in higher viewers.

"SERP"

A shorthand that stands for "search results page of the engine." If you type in a search for something, Google replies with the SERP to answer your query.

 structured data

Structured information(or microdata) is a standardized way to tell the search engines to find the content of a website. With the correct collection of structured data lets your videos hosted on the internet appear in search results as rich fragments.

There are a few other significant types of structured data that Google automatically provides, which are vital in SEO as well as social media marketing.

• Schema.org is a common set of definitions that define structured data that is which is supported by Google, Microsoft, Yahoo, and Yandex
• Open Graph, Facebook's markup, is used to determine which information and images will be automatically displayed whenever an account is mentioned in the form of a post
• Twitter Cards can be described as markups that draw in images, videos, and text, and displays their contents as a "card" whenever a webpage is sent out via Twitter to the world

For a complete overview of the microdata generated automatically for video by , just enter the URL of a YouTube video in Google's structured data testing tool.

It's time to dip your toe into the ocean of SEO. And while video SEO is just an aspect of the larger marketing plan for your video The process isn't difficult for you to bring meaningful improvements to your content.

There's no doubt that marketers need to utilize video throughout the journey of a consumer whether it's getting exposure through sites like and Facebook to create a stronger relationship with the brand or embedding videos onto your website to help educate customers and boost sales.

Yet, even the simplest stepssuch as optimizing your title or writing a thoughtful description can make a huge difference in attracting attention from the search engines to your site.