How can you make your Social Media Video Advertisements Engaging

Here's how to incorporate these elements into a standout video advertisement that gets people to not scroll and instead click.

This article will show you how.

1.    Tailor your ads on social media to your audience's behaviors
2.    Make use of storytelling techniques to drive your video marketing strategy
3.    Tie your story together by using captivating images
4.    Incorporate user-generated content into your promotional videos
5.    Amplify your video ads with engaging audio
6.    Create your videos for marketing mobile-responsive

Tailor your social media ads to your audience's behaviors

Before writing a script or filming take a look at your viewers' habits on social media to find out the content they are engaging with. This will influence the type of video you create and the narrative you present and also the platforms that you choose to use.
Here's how to begin:

1. Take a look at the most successful content on social media. Which ones had the greatest number of engagements or generated the highest amount of sales?
2. Which social media platforms do your clients spend the most time on?
3. What trends in social media videos do your followers follow the most?

Utilize storytelling strategies to guide your video marketing strategy

Beginning: Sway people within the first 3 seconds

It is an essential part of your advertisement video since it will determine how many people watch until the end. When creating your hook, consider what is likely to pique your viewers' interest.

Utilize captivating images, ask a question, or provide a brief overview of what the movie will be covering. Consider ways to create an emotional response, such as suspense, humor, or excitement, to keep people engaged in how the story unfolds.

In the middle, call out the problem you're solving

Look back on your audience research and identify common challenges and how your product or service can ease this pain point. This is where you make sure your message is clear.

In this case, you could present a comparison of a prior and subsequent scenario or use a customer testimonial to showcase a change. Then, take viewers on a journey in the life of an ideal client and demonstrate the way your product or service made the life of the customer easier. It is also possible to think of making use of visual metaphors to represent the problem you're solving in a creative way.

Be sure to concentrate on the advantages over the features. Customers want results and the ways your product will benefit them.

The ending: A clear call to the action

If the viewers remain till the conclusion the video it is your responsibility to direct the next step they take. Whether you want people to purchase something, sign up for an educational class, download an ebook or to learn more about your products, be clear about what next steps you would like people to complete.

See how these brands incorporated storytelling into their video content

Tie your story together with stunning images

Engaging visuals can enhance your story, support your brand message, and will keep your viewers interested until the very end. They are a crucial part of your video advertisement so you'll have to be strategic. Below are the top practices to create a video advertisement which is visually appealing.

Set out your brand's guidelines in order to maintain consistency in your brand's visuals

The brand's identity must be easily identifiable. A style guideline will make sure that each video follows the same color, fonts and logos, as well as the text on screen, its transitions, music, and graphic designs. This consistency builds trust with viewers as they engage with new content.

Find your subject and make it the main area of focus

Include animations, graphics, and text on screen in your video

Use stock footage and AI-powered software

Examples of visuals done right

Incorporate user-generated content into your videos for marketing

UGC is a form of user-generated material (UGC) is any content produced by employees, customers or others you hire to produce videos from a first-person point of view.

Collaboration in collaboration with UGC creators comes with benefits on the brand side. Marketing departments save time and money by outsourcing the production of videos, and users find UGC more credible since it acts as social evidence.

Here are a few genuine UGC-style videos that can make great advertisements on social media:

• Testimonials on video that highlight customers' experiences personally with your product or product or
• The videos show the creators tearing open a box
• Demonstration videos where creators film themselves incorporating your service or product in their everyday routine
• Videos that demonstrate how a person's life changed following the use of your product or service

Take a look at these UGC videos to get some ideas

Amplify your video ads with an engaging and compelling audio

Your marketing videos should be mobile-friendly.

Nearly 70 percent of the video audience members across the US consume videos via their mobile phones. This means video ads should be made to look good on smartphones.

Here are some tips for making mobile responsive:

• Use aspect ratios that are suited for vertical or square formats when you post on Meta, Instagram, or TikTok, and vertical formats for posting to YouTube
• Choose a resolution that's still good quality, but not so large that it slows down the speed of loading.
• Make sure text dimensions and fonts are visible on the screen as well as in thumbnails

In the event of deciding on timing, the video you're promoting isn't required to be motion-picture. In fact the social media videos should be between 15 and 60 minutes that can be reused across various platforms for distribution.

A captivating advertisement on social media is a powerful tool for building brands' recognition and driving sales. If you are able to understand your customers' behaviors and challenges it is possible to develop content that tells a story and solves their problems.

It's important to keep your viewers interested with engaging images, customer stories, and excellent audio, which is optimised for mobile viewing. Your ads can build brand awareness and inspire users to take action.