How can you make an interactive video using Blog
It's not only good news for technology and video lovers. This is also a great thing for your company. Since interactive videos aren't only enjoyable to view. It's also demonstrated as being 32% greater memorable and 3 times more enjoyable than traditional video clips.
"The new studio takes major leaps forward. It's extremely user-friendly." Ian Dewhirst, Producer, Colada Creative
What exactly is interactivity video?
Let's start by defining the basics: what exactly is interaction in videos? The traditional passive video only allows viewers to switch between the pause, stop and play of the video. Interactive video is a way to encourage involvement all through the viewing experience. It may take shape in forms of set of stories which are branching (like the video games you grew up with) or shoppable product overlays hotspots for information, as well as other things.
for a long period for a long time, video with interactive features was an option available to those who are willing to invest a significant amount of their time and hundreds of money in order to produce the experience. It is now easy to convert the video in any manner to create an immersive experience. The most appealing aspect? The team at our disposal is responsible for the tech to ensure that the technology is in good in the right hands and provides 24/7 support to help you take your videos up to the highest level.
How can you make an interactive video with in five easy steps
If you're keen on diving into your own style, take a follow these steps.
Step 1: Choose the kind of experience you'd like create
There's a myriad of various applications for making video interactive, but here are the top of the best:
eCommerce videos Interactive videos make it simple to turn every video into an eCommerce experience online. Add clickable components in your videos that take viewers directly to pages for products -- or even adding items directly into their shopping cart while they watch.
Storyline videos with the ability to branch The incredibly well-liked format allows viewers to choose from pre-set routes based on their preferences and requirements, and leads viewers through an individualized viewing experience that's tailored to their preferences.
eLearning and training videos as interactive video allows you easily include layers and checkpoints to every video, it's appreciated by educational and HR professionals as well. It is possible to embed checkpoints in your videos to make sure that viewers are in the loop and retaining information plus include supplemental information that viewers are able to watch at their own speed.
2. Pick the interactive elements you'd like to integrate
After you've chosen the viewer experience, offers complete options to create videos that are truly interactive. These are some of the features you can use to make an engaging user experience for viewers.
HotspotsA hotspot is described as a button which can be clicked within the video. It will take you to additional actions (think add-to-carts or read more, etc.) depending on the choice made by the user.
time triggersA time trigger lets the designer access an element within the video from a particular area without the intervention of a user, for instance moving between areas within the video making overlays open, and much additional.
Overlays Overlays are exact definition of an overlay it is a component that can be placed on top of your video to provide details, photos, calls-to-action, other videos as well as a lot more.
BranchingBranching let the viewers "choose their own adventure" when watching the video, by jumping between the key frames of the video , skipping certain parts, or looping for an interactive experience.
Announcing interactive videos
Video content that is available for purchase for team training that is immersive. Interactive videos allow viewers to control their experience of watching and increase engagement, sales and understanding of your customers. Learn more
Step 3: Produce or locate the contents of the video
There's a good thing. There is no need to produce video content specially designed to provide an interactive experience in order for it to work in a similar way. It's possible to revive and reuse material by including interactivity elements in all kinds of video. However, when you're creating original content, you must know certain things to consider.
Storyboard, storyboard, storyboard:Especially in the case of an elaborate interactive film (like a branching storyline), we recommend dedicating some time in the early stages of production to figure out precisely how many stories you'll want to pursue.
If you are planning your project make sure you are aware of the fact that too many possibilities could be too many of good things. "The easiest, most clear and simplest scenarios are those that bring the greatest amount of involvement," says Jack. "Opt to make two options in the middle of every section." Simple and easy to understand will help your readers navigate your material and aid in making the creation process easier and more effective.
Pause your videos longer than normal for any video with overlays or hotspots, it's best to keep your videos at a bit longer duration in comparison to what you typically. This will allow for viewers to be able to read the text on screen or make a decision that you'd like them to make.
Take into consideration the framing according to the appearance of your hotspots or overlays It is possible to consider which direction the object of your video will be in the frame. If your large overlay is going to be unfolding towards the left of the screen, then you must position your subject towards the left to make editing process a breeze. "This helps you to ensure that your images aren't in the way of other things in the area," adds Jack.
"The attraction of interactive content is the range of things it can be done, from the ability to shop videos, overlays, and analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Choose the distribution strategy you want to employ
Congrats, you've made the first interactive film! What's the best place for it to be displayed? Interactive videos need to be uploaded to a website or page for them to operate at the fullest capacity. That means you'll have to leverage marketing channels like social media and email to connect users to an interactive experience.
It is recommended to create GIFs or shorter, looping video assets in order to demonstrate the interactive capabilities of the video. "Show the viewers the video's interactive capabilities at the start," notes Jack. "Not many people even know it's possible to click on the video. So that's something we like to illustrate on promotional pictures."
Step 5: Re-evaluate your accomplishments
You've dreamed up a video that you've crafted, incorporated the elements you love and made it available to the world. However... what is the actual usage of the video? Analytics and reporting are more than traditional video metrics to give the most precise data. It will show you the exact location and time your viewers visited hotspots and overlays and overlays, along with your shopping metrics and more. Better insights lead to better understanding and better video for both you and your customers.
Begin by watching videos that are interactive
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