How can you increase the customer's life-time value using Jetpack CRM

As the adage goes, you have to win a customer instead of winning the customer for the purpose of earning a sale. A single sale isn't important within the context of. The most important thing is the the customer's life-time worth (CLV). Through Jetpack CRM, you can have many tools available to boost the CLV for your customers.

It is easier to sell your products to existing customers rather than finding new ones. Your existing customers know them and are familiar with you. If they were pleased with their last experience They'll be more willing to try new offerings and more likely to purchase again -- as long as you're communicating with them in a manner which is helpful and meets their requirements.

A CRM that is reliable and that effortlessly integrates with current processes, can help enable this to happen.

Learn more: What is a CRM?

Jetpack CRM is a fantastic choice since it was created specifically to work with WordPress and has stores at the forefront of its mind. It's actually run by the same business that manages .

This article will assist you to develop a basic plan for increasing the customer's life value using Jetpack CRM.

What's the value of a customer's lifetime and what's the importance of it?

What would you prefer to see your company achieve:

One sale can be made for $150 and never contact this client again. Create a sale at $30. Do you have ten sales for the same client within the next two years, which add up until $300?

There is no doubt: you take the $330.

But, many businesses in the eCommerce sector spend the majority of their effort in acquiring new customers while neglecting their existing ones. They fail to gather and track the information of prospective customers, leaving them with no opportunities to generate repeat business from them.

Knowing and understanding your customer's life span is an opportunity to boost stability and profit for your business. It can also help you determine the amount you need to invest in marketing.

If, for instance, your average lifetime value for your clients is $600, you can justify spending $100 in marketing to acquire a new client.

If you're not conscious about the importance of your CLV, it's hard to judge if you're using your marketing budget in an efficient method.

What is the value of your customer's lifetime? Jetpack CRM lets you do this as it lets you maintain track of every single customer and their spending during their stay in your store and also displays all your customer data at a single location.

Understand and respond to customer behavior

By using Jetpack CRM, you'll be able to track all the transactions of your customers.

The activity log feature keeps all the important details regarding every customer, like invoices, quotes , changes of their status, and more. It is now possible, thanks to its free integration it, you'll have the option of keeping tabs on everything via your dashboard.

If you are aware of what your customers ' habits are to make better targeted personalized, more personal and more efficient marketing strategies and as well, create more efficient communications in order to increase the level of engagement.

Maybe your team of service professionals can find a way to ensure satisfaction for a customer with a long experience with you. Although it may take more time and effort than normal, saving a relationship that's proved to be profitable might be worth it.

There's no end for what you can accomplish! However, the important thing is Jetpack CRM provides this kind of information available, and is kept accessible so that you are able to make better decision-making based on the behaviour of your customers. It will lead to more revenue as well as greater value over the lifetime of your customers.

It is possible to create segments of customers to help you market your products.

There are a variety of customer segments that you can develop using Jetpack CRM. For instance you could classify your clients by at the very most one of the following attributes:

• Purchased within the last three months
• Haven't bought anything within the past six months
• Have you purchased a particular product
• Converted to email
• Living within a zip or state
• Over $150 was spent on one purchase
• I used coupons

There's no end to this. Can you improve the life-time value of your customers by taking a segment of all the people who've used at minimum one coupon code? Offer customers coupons-based discounts in addition to sending a promotional message to the rest of your customers, who may not be as interested in prices. This allows you to reach customers in a way which is energizing specifically for them rather than offering discounts to everyone.

What can you do with to help clients who haven't bought within the past six months? Create a reactivation campaign with them and offer additional incentive to come back. Based on the results of that campaign, you'll have more of an idea of the best way to attract returning customers that had left, and also to boost the value of their experience.

An organization that sells sporting items could maintain email engagement rates high and decrease the rate of unsubscribers by sending out the most relevant emails. As an example, instead of making announcements about the latest baseball equipment for everyone, they can simply send out an announcement to people who have bought baseball equipment before. That doesn't mean that the other buyers aren't affected. Create an individual email to reflect the purchasing history of the people who have purchased from them, too!

All of this and much more can be achieved using the power of a CRM system like Jetpack which is integrated with .

Increase revenue through email marketing and automation

A different way to boost the value of customers' lives is by making usage of emails. It has been talked about in some detail in the past, but consider some outcomes from emails and data:

• Customers are spending an average of 138 percent more on email marketing when it is included in the marketing channels that companies utilize to reach them.
• Return on investment (ROI) for emails was determined as being four times more than direct mail.
• Emails that are opened to inform users of abandonment of carts exceed 40%.
• Personalization via email generates more than six times the revenue as generic emails.

But that gives you a good idea of how efficient and efficient email marketing and email automation can be.

Apply these strategies in conjunction with information about your customers that you've collected from Jetpack CRM to improve the value of your customers' lifetime. It's much easier to reach both your current and prospective customers with:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Automatic post-purchase email, similar to request for reviews
• Automated nurture programs

The majority of emails are automated. You'll benefit from it as you'll extend your customer's longevity, without having to keep running.

But not all of it is a matter of the use of automation. Segmented marketing is a great example. They take into account the information you collect about your customers. They could also depend on worldwide events taking place at great scale, or within the particular area, state, or country, new product launch or holidays.

By using Jetpack CRM, you'll be able to access all the information about your customers that you require for you to begin using emails to their fullest potential. In addition, your life-time value is expected to increase.

Reducing friction and increasing collaboration between marketing and sales

If you weren't aware of it -- Jetpack CRM is now built directly into your dashboard for free. The service is completely absolutely cost-free!

So the marketing and sales employees can now access identical data. So whether you're creating advertising campaignsor sales team is trying to reach out to certain customers they can all see the past transactions and customer contact, as well as previous communication, and other data.

You'll be able to send quotations and invoices, and check each client's social media profiles, mark the accounts according to sales calls and so on. See more features of Jetpack CRM.

This also assists the sales and marketing teams to work more efficiently. If sales is responsible for reaching out to a particular segment, for example it is the marketing team that has sufficient information in order to craft powerful messages and resources that the sales team can use.

The integration ensures that everyone is on the on the similar page. The systems that you have in place internally run more efficiently as well as your customers are provided with more targeted specific, relevant and personalized marketing and communications.

The result is happier customers who stay longer and purchase more.

Setup and install Jetpack CRM for free today Start collecting and using the information that you accumulate to boost your value as a customer over time.

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