How can you increase customer life-time value using Jetpack CRM

According to the old saying, selling is the most efficient option to offer a bargain to the buyer but it is not the best way to convince a buyer to make a sale. One purchase isn't worth much on the scale of everything. The most important thing is the customer life value (CLV). With Jetpack CRM you'll get a range of options to boost your client's CLV.

It's more straightforward to pitch your offerings to your existing clients as opposed to attempting to woo new clients. Customers you already have know who you are and if they're pleased with the last experience They'll be more open to new opportunities and are more likely to purchase again -- as long as you're engaging with them in a way that is helpful and respects the needs of their customers.

A CRM that is effective and effortlessly integrates with current processes could help achieve this.

Find: What is a CRM?

Jetpack CRM is the best option because it's designed to work with WordPress and is designed to keep stores in mind. The company that runs it is the same business that owns .

This article can assist you to create the plan of action to increasing the customer's life benefit by using Jetpack CRM.

What is the lifetime value of customers and why is it important?

What do you want to accomplish for your business:

One $150 purchase without contacting the customer ever again. Make a sale of $30 and then ten transactions with this same customer over the next two years, which adds the total to $30?

There is no doubt: You take the $330.

Yet, many businesses in the eCommerce sector spend the majority of their marketing efforts seeking to attract new customers while neglecting existing customers. They fail to gather or maintain a record of the data on new customers and lose the opportunity to acquire repeat customers from them.

Knowing and understanding your clients' lifetime value provides an opportunity to improve stability and increase profits for your company. It will also allow you to figure out how much you need to spend on marketing.

If, for instance, the worth of your lifelong customer is $500, then you may justify investing $100 in marketing in order to attract a new customer.

If you're not aware of your CLV, you'll be unable to judge if you're using the budget wisely for marketing.

What is the value of your customers' lifetime? Jetpack CRM can help you answer that question as it allows you to keep track of every customer's spending throughout their lifetime through your website's store's site, as well as displaying all of details about your customers at one spot.

Be aware of and react to the customer's behaviour

By using Jetpack CRM you can track all customer transactions.

The feature log of activity helps keep track of vital information regarding every contact, from invoices to quotes , modifications to their status and more. Now, with its free integration with the log of activity feature, you'll be able monitor everything from your dashboard.

If you are aware of the actions of your clients to make the most effective, personalized advertising campaigns that are more efficient to create better communication strategies to increase the level of interaction.

Your customer service department might be in a position to come up with unique strategies to compensate a disappointed customer who has a relationship with your organization. Even though it could take more time and effort than typical, keeping an existing relationship which has proved to be beneficial will be worth it.

The possibilities are endless! The important thing is Jetpack CRM has this kind of data that is easily accessible. it's available so you are able to make better decisions according to the customer's behavior. This can lead to an increase in revenue and the value of a customer's lifetime.

Create customer segments to use in your marketing

There are many different customer segments you can create utilising Jetpack CRM. For instance, you could categorize customers based on any of the following characteristics:

• Purchased in the past three months
• Haven't bought anything during the last 6 months.
• Bought a particular item
• Convert into email
• Living within a zip or the state
• Over $150 was spent for at the very least one purchase
• I used an offer

It's not over. What can you do to increase the value of a client's life-time by utilizing an individual segmentation of customers who've had at minimum one coupon? You can offer customers coupons-based discounts in addition to sending an individual promotion to all of your customers and those who may not be motivated by cost. It allows you to reach out to those specific to their needs instead of pricing your products to everyone.

What are some ways is the best way to utilize a group of customers that haven't made a purchase over the past one year? Develop an incentive plan to encourage them to return and provide customers extra incentives that will make their come back. Based on the effectiveness of the program then you'll have a better idea of how to attract returning customers who have left and increase the life-time value.

An organization that sells sports equipment could help keep their email engagement rates high and reduce unsubscribes by sending relevant emails. As an example rather than announcing the purchase of new equipment for baseball all over the world, they can deliver the message to customers who've purchased baseball equipment before. But that doesn't mean everyone won't be in the loop, since you can create a separate email based on their previous purchases, too!

Anything and everything is possible by using a CRM that is powerful, such as Jetpack integrated with .

Revenue can be increased through the use of email marketing and automation

Another way to increase the value of your customer's time in the market is via email marketing. We've discussed this a little and you can also look at a couple of email's revenue and ROI figures:

• Customers pay an average of 138% more when email marketing is integrated into the touchpoints companies use for communicating with their customers.
• Return on investment (ROI) for emails was determined as being four times more than direct mail.
• The rates that allow abandonment emails to carts are over 40%.
• Personalization of emails generates six times as much income than general emails.

There's a lot more -yet it provides a clear idea of how effective and efficient emails for marketing and automated emails can be.

Apply these techniques in conjunction with customer data from Jetpack CRM to increase the value of your customers' lives. Get involved with your existing and potential customers using:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Post-purchase automatic email. Similar as a request for review
• Automated nurture programs

You can see that the majority of emails can be automated. This can be a win-win for you, because you'll boost your customer's time-to-value, and not needing to do constant effort.

But, not all things have to be automated. Segmented campaigns are an excellent example. They are based on information you have concerning your customers. These campaigns could also depend on events happening across the world in a particular city, state or country, a brand new launch of a product and holiday celebrations, for example.

By utilizing Jetpack CRM you'll have the necessary customer information to start using emails to its fullest. In addition, your lifetime value will rise.

Improve collaboration and decrease friction between marketing and sales

If you have missed it before If you missed it earlier Jetpack CRM has now been integrated with your dashboard at no fee. The service is absolutely nothing!

This means that each of your sales and marketing personnel now have access to the same information. This means that when you're creating advertisements, or your sales team is reaching out to specific customers , everyone can have access to details, transaction history prior communications, and other information.

It is possible to issue quotations and invoices, in addition to view all customer's accounts on social networks, label them in relation to sales calls, and other things. See more features of Jetpack CRM.

It also helps the team of marketing and sales collaborate better. If the sales team has the responsibility of reaching out to a particular segment, then say that it's the marketing team who is equipped with the necessary information to create effective communications as well as tools for sales personnel to make use of.

This integration ensures that everyone is in the same team. The systems within your organization will operate better, while your customers will be provided with the most personalized, relevant, appropriate marketing and communications.

It results in happy customers who stick around longer and are more likely to spend.

Install and set up Jetpack CRM today for no cost. Get started collecting and using the information you are collecting to improve your customers value.

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