Have you used screen recording for your advertising yet? Here's how.

Using screen recording tools in your marketing campaigns could be an exciting way to change the game. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

They're sweet, short, and clear, meaning you'll be able to increase your presence on multiple channels with a minimal production budget.

Screen recordings allow you to show rather than tell the customers what your service is about. They also aid in building rapport, problem-solving, and bring your material to life. But without effective editing screen recordings could appear sloppy and unprofessional at the very best.

In this post, we'll share the best practices and tips so that you can produce captivating screen recordings that entice your target audience to take the next steps.

In this article

1.    How do you get started using screen recordings in your marketing?
2.    How to cut and modify your screen recordings
3.    six ways you can use screen recordings, and the reasons you need to
4.    FAQs regarding screen recordings
5.    The whole thing

What are the reasons to start using screen recording to promote your business?

The public is visual, and they are demanding more video content --- 31% of marketers say that their key customers seem to be more interested in video content over other forms of media.

Screen recordings are a versatile tool that can help marketers communicate more effectively with their target viewers. Because they're affordable and simple to create and edit, there's no wonder they're increasingly a part of video marketing campaigns.

The year 2022 will see 57% the video marketing companies created videos that were screen-recorded.

Improve user experience

Screen recordings can make it simpler to talk with your customers. Customers are more likely to view a brief screen recording than read loads of text and try and figure out what the product you are selling will be about.

Short screen recordings can also help customers with their questions about the product or instruct users how to make most out of features that are new.

Personalize communication

Screen recordings seem more friendly than formal video voiceovers. They're more natural forms of voiceovers and are able to help build rapport throughout customer onboarding or during tutorials with current users. They're also quick to make and simple to customize them for people.

They offer a peak into the company's world and are a chance to showcase the fun side of your company.

Reuse your resources

Nearly all teams face constraints on bandwidth and budget. Screen recordings are a budget-friendly method for your team to make on-brand assets without bothering your team of creatives with a constant stream of video requests.

The process is also very easy. Anyone from salespeople to your customer service staff can make on-brand assets.

How can you edit and crop your screen recordings

What can you do to record your screen

1. Click Get started for free. Next, you'll need to log in or create your free account.
2. Then you'll be able to start screen recording off the bat install the app or install the Chrome extension.

1. To start recording Click open Record. From the left-hand side, choose whether you want to capture your screen using your camera or both.

How can I crop and modify screen recordings using Create

Here's how you can get started:

1. Upload or select the screen you wish to edit. Choose a screen recording from the Create Library, or upload a new video.

1. Utilize the Crop + Fit option to trim your video. Frame your video with the Crop + Fit tool, then select the proper aspect ratio. You can then pinch it to reposition or adjust its size.

1. View, save and upload your cropped footage. Preview your video so you're sure it looks exactly as you want it to. Then save it to your desktop or share it on Create.

There are 6 methods to utilize screen recordings, and the reasons you should

Screen recordings help make your material more engaging and visually appealing. Start your screen recordings by using these ideas.

 1. Product demos

Simple how-to videos are a good way of showing customers your product in action.

The majority of people prefer seeing the process of something instead of trying to conceptualize it through a text--- 96 percent say they have watched an explanation video in order to know more about the item or service.

Make use of this feature by putting screen-based recordings of your product on your site. Your customers can see exactly what your product does for the specific application they are looking for.

Screen recordings can be excellent for introducing an exciting new feature using a short teaser video rather than requiring your audience to interpret the text. For example, Hootsuite, a social media management tool Hootsuite regularly shares videos of screen demos and teasers on Instagram.

 2. Troubleshooting

Instead of depending on live chat, emails, or even phone support, representatives from customer service can use screen recordings for customers to show them a visual overview on how they can solve their particular issues. Reps from support will be able to solve issues faster and customers' satisfaction will improve.

In order to assist customers with common queries, you could swap out your written FAQ section with screen-based videos.

Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings help to provide better technical support. "We use screen recordings for service demonstrations every time we establish a Google Business Profile for our customers. This is also the case to help troubleshoot technical issues. This helps avoid repeat calls because customers can review the previous recording about the same issue."

 3. Customer interviews

Marketers can use screen recordings to record feedback from customers, complaints as well as feedback. Screen recordings have an advantage in that customers can connect their screen and switch the webcam on to talk with the person interviewing them.

It's more personal than a telephone call or simple survey. It also has the added benefit that marketers are able to interpret customers' body language and facial expressions.

Teams can analyze the feedback on the video and share key information with the other stakeholders.

 4. Technical tutorials

"You are able to write the perfect written tutorial using text, but it's just not the same as seeing someone walk you step-by-step through the whole process while talking to you directly. This is more authentic and easy to understand and comprehend. It is possible to repurpose the recordings for social media posts or product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of generic sales decks or videos introducing the product Sales reps are able to use screen recording software that can provide personalized videos of specific uses for the product.

Emily Brook, a senior marketing manager for The Influencer Marketing Factory Explains that the use of screen recording helps them showcase their offering.

 6. Walkthrough of Content

Using screen recordings in your content can help your content be more appealing to more people. People may not always have time to read a 3,000-word detailed step-by-step instruction. They may rather prefer a snappier video summary of the post.

In this case, marketing professionals can utilize screen-based recordings at the start of blogs as a short visual summary of the written material.

Instead of using a series of screenshots instead, why not make screen recordings to create content that is geared towards the product?

Berenika Teter is the SEO specialist at Klaus describes the way she makes screen recordings to highlight real-life scenarios to her viewers.

FAQs about screen recordings

1.   Are you able to crop screen-recorded movie?

Yes, you are able to cut and edit screen recordings video. In accordance with the program you select and platform, you can save the screen recordings to your browser or modify it using desktop applications.

1.   What application do I need to modify recordings of screen?  

Then putting everything together

Screen recordings can help you create content that sparks action. Screen recordings can help you transform difficult topics or dull written explanations into enjoyable and entertaining visual material.

From product teasers to troubleshooting videos, screen recordings help ensure that you are putting your customers first. It's also a way of maximizing your resources without having to rely on your design or creative team. Be aware of these strategies to answer your customers' queries, give helpful sources, and build relations with your customers.