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Google Ads in relation against AdSense Overview of Feature and Comparison

Jul 28, 2022
Google Ads vs AdSense

Even just hearing Google Ads vs AdSense can be confusing. They're both Google services. Both share the same name. Both relate to advertising.

In order to avoid confusion, we'll define Google Ads and Google AdSense as well as provide direct comparisons of their features as well as a discussion of their purpose and ways they work.

Let's get started!

What exactly are Google Ads?

Google Ads homepage with a headline reading “Reach new customers online with Google Ads” followed by a blurb that says, “Be seen where your customers are searching, browsing, and watching across Google Search, YouTube, and the web. Get the most of your marketing budget with automated solutions from Google Ads.” To the right of this text is a mobile phone overlaid with a Google search result for the phrase, “office supplies.”
The Google Ads homepage.

Search engine results pages typically contain text, and they are shown above the main Google result pages in search results for keywords. In this case we were looking for "web design," and Google Ads were displayed on the result pages of the keyword:

How Google Ads appear in SERPs. This example shows the results of the phrase “web design,” followed by ads for various web design agencies.
What Google Ads look like in SERPs.

In contrast, GDN ad placements show up on web pages or apps. They also appear everywhere other places Google will display ads.

Automated targeting identifies audience segments which perform and sends advertisements to them whenever it is determined that they are placed in the correct place within the sales funnel. It is possible to set a range of goals including:

  • Boosting sales
  • Leads are increasing
  • Facilitating the traffic to websites
  • The creation of brand awareness

It relies on machine learning to provide better quality campaign results.

Furthermore automatic bidding allows you to adjust the bid for your ads to appear on the GDN in order to remain within the limits of your budget, as well as increase the efficiency of the conversion process.

What exactly does it mean to Google AdSense?

Website owners can place advertisements on their website or apps as well as other places with the aid by An AdSense account. You can designate specific pages or areas of your site as advertising spots.

Publishers are paid a fee to cover the cost of ads as well as the AdSense ads. This is directly related to the earlier discussion on Google Ads: Website owners and publishers are participants in the Google Display Network. So it's these spots in the home page of a site where advertisers compete for Google Ads.

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  • Advertisements on display
  • Video ads
  • Game ads
  • Native native ads based on Matched Content
  • Native native ads that are in-feed
  • Native ads in-article

It's even more customizable. Once you've selected the type of advertisement you'll also be able to choose the size for your ads. Google suggests two size-specific ads that can be used for all scenarios since they're pre-configured so that they look best.

These are the fixed ad size options in Google AdSense for both mobile devices and desktop computers.
Ad size sizes can be adjusted within Google AdSense. (Image Source: Google)

Most commonly used options on desktops are:

  • 300 x 250 pixels
  • 336 x 228 px
  • 728 x 90 pixels
  • 970 90 pixels
  • 468 by 60 pixels
  • 300 800 pixels
  • 160x600 px
  • 250x250px
  • 200 x 200px
  • 300 x 200 pixels
  • 300 50 pixels
  • 300 pixels x 100 pixels
  • 250 x 250 pixels
  • 200 per cent

The main difference between Google Ads and AdSense is the fact that Google Ads lets advertisers bid to place ads on publisher websites. The highest bidder wins the slot -and AdSense gives publishers the ability to make space on their websites as well as applications to display advertisements as a payment.

There are additional important distinctions when we compare Google Ads vs AdSense.

Their Function

To begin, let's look at an overview of what is the principal purpose for these systems.

  • Google Ads can be used to bring visitors to your site. Google Ads to bring traffic to your website  via Google SERPs or GoogleDN.
  • However, you could make use of Google AdSense to drive traffic to other websites by partnering using GDN. GDN.

What are the reasons why website owners use them

Now let's look at why the website's owners are using these platforms:

The flexibility and limitations

In the following Google Ads vs AdSense area for comparison, let's take a look at which areas they provide the greatest control for users, and also the way they manage their reigns securely.

  • Google Ads offers plenty of options for ads text. However, there are restrictions on the way ads will be displayed on the website of the company. Additionally, you are able to only have one ad delivered during a specified duration that is spanned by Google and GDN.

Pricing

In the next step, we'll do the final head-to head analysis that includes Google Ads vs AdSense: the costs for each. This is the possibility of amount of money that is spending as well as amount of money earned.

With Google Ads it is your money each time someone visits an advertisement by your business that appears on Google's SERPs, or on the GDN. The price you pay for every click is usually referred to"cost per click" (CPC). It's determined through a variety of techniques, like the amount you bid for as well as the manner in which the advertisement is doing in comparison to competitors, and the overall score of high-quality associated with the advertisement.

It is for this reason that highly competitive niches that have extremely targeted terms will pay more CPC over less well-known choices.

Furthermore, with Google Ads, you earn not directly. The boost that the website gets from ad clicks could yield dividends through the acquisition of new customers or clients. Ensuring those clicks reach those who are targeted is crucial. If they don't, paying CPC would be the equivalent to flushing money down the toilet.

When you use Google AdSense, it is free for using it. You can use it for no cost because you're providing advertisement space to advertisers to allow the purpose of promoting their services and products.

Google AdSense lets you earn an amount of money for every user who is interested in ads displayed on your apps or websites. Additionally, you can earn an amount of cash per impression.

Summary

This contrast of Google Ads vs AdSense has shed spotlight on this subject to help you understand doubts concerning the difference between these two platforms. In short, Google Ads is for advertisers however Google AdSense is for publishers.

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