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Global Expansion Is Within Your Reach

May 11, 2022

Sell your product internationally

If you solely focus exclusively on the U.S., you can only reach about 12% of the global online shopping population. However, if you are part of the over 300,000 U.S.-based businesses that export products that are sold internationally, you'll join an elite group of businesses that have an average of 17% higher profits than their counterparts.

If increasing sales for your shop is your top goal, it's time to look at international expansion.

Traditionally, international commerce has been an overwhelming venture, except for the largest of organizations. However, more and more infrastructure is accessible to smaller companies that are connected to popular platforms like Amazon, making it possible for them to sell cross-border.

Shipping, check! Payments, check!

A major challenge remains: effectively marketing across multiple countries.

Marketing with Google Listings and Ads

Since the beginning, businesses have utilized Google's advertising tools to reach out to prospective and current customers.

Shopping ads, which you can control through the Google Merchant Center, show your merchandise to customers who are looking to purchase on Google platforms.

Despite the simplicity offered by this Google Listings and Ads extension advertising in multiple nations required creating separate campaigns for each nation you wanted to connect with.

In this case, the stores needed to create one campaign to get people to Spain as well as a separate campaign that reaches people who live in France as well, etc.

You asked for a simplified solution, and we listened your request!

The Multi-Country Advertising Initiative

One of the first platforms to be integrated with Google's Multi-Country advertising upgrade. You can now join as many countries you'd like to your campaign. In creating your campaign within Google's Google Listings & Ads extension screen, you can simply choose the areas you'd like to target , and delete the ones you don't.

It's automated. It's simple. It reduces the distance between you and the people who shop around the world. As a result, it will be easier increase sales and expand more quickly.

creating an ad with Google targeting multiple countries

There is even the no-cost Google Market Finder tool to identify potential emerging markets across the globe.

Make your campaigns simpler, and expand your reach

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding Expand your reach with multiple countries included within a single feed.
  • Budgeting manage everything in just one budget per campaign.
  • Showcasing: Reach new markets through Google Search, Maps, Shopping, YouTube, Gmail and The Display Network, and the Discover feed.
  • Tracking Be sure to keep an eye on your metrics and control your campaigns right from the Dashboard.
  • Optimizing: Enhance your efficiency across all regions.

The puzzle that is global is completed -- it's time to look at the bigger image

Whatever way you want to slice it, you're in the right platform, with the right tools, in the right place at the right moment. Now you're off to pursue your goals!