Global Expansion is within Your Grasp

Exporting your goods around the globe

If you solely focus only at the U.S., you can just touch around twelve percent of internet-only population. If you're one of the more than 300,000 U.S.-based firms which export their products, you'll belong to an industry group which typically make 17% more profit than competitors.

If, for example, the expansion of your store is a major goal for you, then now is the perfect time to think about expansion globally.

In the past, international commerce has been a prohibitive undertaking, except for the largest businesses. Today, the infrastructure is readily available for small businesses which are linked to popular platforms such as Amazon, making it possible for them to sell cross-border.

Shipping, check! Payments, check!

The biggest challenge is efficiently marketing across several different countries.

Advertising through Google Listings and Ads

Through the years, retail stores have utilized Google's tools for marketing to get in front prospective and current customers.

Advertisements for shopping that you have the ability to control via the Google Merchant Center, show your merchandise to customers that are looking to make purchases through Google platforms.

Despite the user-friendly interface offered by the Google Listings and Ads extension marketing across multiple countries required you to create a separate marketing campaign for each of the countries you would like to reach.

For instance, the retailers were tasked with creating a single campaign that would get people to Spain as well as a separate campaign targeting the people living in France etc.

We heard you yearned for a simpler solution, and we listened your request!

Introduce: Multi-Country Adverts

One of the first platforms that has incorporated the brand new Multi-Country Adoption update. Now, you can include as many countries as you'd like to your campaign. To create your campaign in the Google's Google Listings & Ads extension dashboard, simply choose the regions you'd like to focus on and then remove ones you're not interested in.
     It's automated. It's simple. It reduces the distance between your business and buyers across the globe. As a result, you'll be able sell and grow more quickly.

There is even the cost-free Google Market Finder tool for identifying markets around the globe.

Simple your campaign, increase your audience

Multi-Country Advertising streamlines targeting shoppers around the world which includes:

• Expanding The impact of your feed covering a variety of countries within the same feed.
• Budgeting Manage everything with one campaign budget.
• Showing New markets to be explored across Google Search, Maps, Shopping, YouTube, Gmail, The Display Network, and the Discover feed.
• Tracking Be sure to keep in mind your performance and run your campaigns direct to the dashboard.
• Optimizing: Enhance the performance of your website across all areas.

The overall picture is done and it's time to examine the larger picture.

No matter how you cut it, you're on the right platform with the right tools, in the perfect moment. You're now ready to follow your dreams!

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