Global Expansion is just a Grasp

May 12, 2022

Sell your product internationally

If you focus solely on only those in the U.S., you can just touch around 11% of the worldwide online shopping market. If you're one of the over 300,000 U.S.-based firms that export their products, you'll be part of a class of businesses that make an average of 17% greater profit over those that compete.

Also, if increasing retail sales of your business is the main goal of your business, it's time to look at expanding internationally.

In the past, international commerce was once very expensive, except for big companies. But, an increasing amount of infrastructure is available for smaller companies that can be linked to widely-known platforms such as, which allows the selling of goods that are sold across international boundaries.

Shipping, check! Payments, check!

One of the biggest challenges is efficiently marketing to multiple countries.

Advertising via Google Listings and Ads

For years, merchants have utilized Google's advertising tools in order to contact new and potential customers.

Shopping advertisements, which are possible to manage via Google's Merchant Center, show your merchandise to customers who are interested in purchasing across Google platforms.

Despite the simple interface that came from Google's Google Listings and Ads extension marketing in different countries was a process that was a challenge. You had to create separate campaigns for each nation you wanted to reach.

For instance, the retailers were tasked with creating one campaign which could be able to reach people in Spain in addition to a second campaign that reaches people in France and so on.

You requested a more simplified solution. We listened to your requests!

Introduce: Multi-Country Adverts

is one of the very first platforms integrated with Google's Multi-Country advertising upgrade. You can now add as many countries as you want to a single campaign. When creating your advertisement campaign on Google's Google Listings & Ads extension screen, select the locations you want to target, and take out the ones that you aren't interested in.
     It's automated. It's simple. It decreases the distance between you and the people who shop around the world. The end result is that you'll have the ability to grow your business and increase sales quicker.

creating an ad with Google targeting multiple countries

There is even the no-cost Google Market Finder tool that helps you discover new markets around the world.

Make your campaigns simpler, and expand your audience

Multi-Country Advertising streamlines targeting shoppers around the globe, which includes:

  • Expanding Expand your reach with multiple countries that are covered by one feed.
  • Budgeting: Manage everything with only one budget for your campaign.
  • Displaying New markets to be discovered across Google Search, Maps, Shopping, YouTube, Gmail and The Display Network, and the Discover feed.
  • Tracking Tracking HTML0: Monitor the performance of your campaigns and monitor your campaigns through the dashboard.
  • Optimizing Enhance the performance of your website in all aspects.

The bigger picture is done. Now it's time to look at the bigger global picture.

If you're looking through it, you're on an appropriate platform with proper tools at the proper location at the right time. It's time to chase your dreams!

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