Get more customers who come to your site through running Paid Ads with Performance Max

Performance Max lets you connect with more customers across Google properties such as YouTube, Gmail, Search and even Google's Google Display Network. The ads you create are made using products that sync to Your Google Merchant Center, therefore there's no requirement to create advertisements.

Google's machine learning utilizes your feed of products to make and display a variety of ads that are designed to reach the most relevant customers in the right time. Additionally, you can add custom messages, images, and URLs to existing ads for a more personalized experience for shoppers. Google is then able to automatically test different combinations to determine the most engaging version to increase your sales and drive better effectiveness.

Through Performance Max, your best-performing ads are shown more often. Its bidding tool automatically eliminates the need to guess your keyword strategy, and its compatibility with other tools for e-commerce helps to streamline your workflow.

Below, we've highlighted few features that are new to the market. Performance Max features you can benefit from to help drive more sales.

Make more sales using these methods

1. Create synchronization between your feeds of different your products

Your shop is unique and the products you sell are also. Through Google Listings & Ads, you can map the specific zones (known as attributes on ) of your listings directly into Google Merchant Center. Google Merchant Center.

For shoppers to find what they're looking for it is recommended to focus on the top features of your merchandise to supply your customers with advertising that is appropriate to them. As an example, instead of showing results for blue sweaters, it should be able to show specific attributes that define the design of blue sweaters. Are they soft, heavy knit, button-down or zippered? Make sure you specify the features you want to use can increase conversion rates as they'll be able to find precisely what they're seeking.

Google Merchant Center Google Merchant Center is the initial step towards displaying your items with Performance Max. The synchronization of feeds helps you:

• Increase effectiveness:Find new customers wherever they are searching or scrolling. Your ads will be shown throughout Google's advertising options and formats
• Understand customer trends: Gain actionable insights to enhance your campaign's effectiveness and gain a better understanding of your target audience.
• Increase customers to your brand: Convert more shoppers into customers with targeted ads and better insight.

The next step

To map your product's characteristics, go to "Attributes" inside the main navigational panel of Google's Google Ads & Listings plugin. You will be able to make, modify, or erase, and review any rules you have made from the screen.

2. Increase sales with your personal ads

Now that you have had the ability to sync your listings, it's an ideal time to alter the ads you've created. Through Performance Max assets, you are able to upload customized text, links, and images as well as the information you can find in your product catalog. These can be used to create more engaging ads. Learn more about Performance Max assets in this post or through watching the video.

Uploading textual and photo assets allows you to reach and connect with the customers that are most important to your business. It's crucial to add a couple of pictures with each product that allows customers to get a feel of how it is going to look in actual life. Images can also assist Google create multiple versions that can draw the eyes of different individuals.

The Performance Max assets along with custom advertisements can help increase the sales of your business through:

• Greater visibility Websitelinks and images can give your advertisement more visibility and prominence on the search results page.
• A higher number of clicksAssets could also boost the overall amount of clicks by offering customers additional, interactive methods of interaction with your site and your merchandise.
• Optimized: Google will switch off assets according to efficiency, which means that when an asset isn't performing well the new one will be added to the advertisement.

The next step is to take

• Create collections of content to support the Performance Max ad campaigns. Upload additional images and various headlines, in order to improve your customers' engagement and increase sales. Learn to begin with asset groups on this help page.
• Create a unique URL for your destination for every ad you campaign , to give customers an overview of your offerings.

An increased degree of customisation of your assets for sale gives Google's machine-learning tools more than they need to build the most effective adsthose that improve levels of satisfaction for customers as well as higher income.

3. Make sure you promote your product

Promotions are powerful incentive that draw consumers' attention as well as showcase your products and increase your sales. When selling on the internet, it's not only about competing with the other brands, you're also competing with other forms of medium that diverts the consumers' focus away from your item. Promotions can attract attention to your merchandise in order to make sure that your products you sell at the time they're available for purchase.

If you've got a sale included in the product you sell it is possible to connect the offer with advertising campaigns that are made using Google Listings and Ads. Shoppers will see a special offer link next to it. This makes your advertisement appear appealing. Other benefits associated with advertisements is that they reach users across many devices and increasing clickthrough rate as well as the increase in the conversion rate.

If you already are running an active feed of your item on Google Merchant Center, you are able to use Google Listings & Ads to offer a wide range of types of rewards, including:

• sales:The sale badge and the strikethrough price annotations automatically inform that an item is currently in sale, and is also in line with Google's guidelines.
• CouponsYou could choose to provide an amount of discount or cash-back; purchase one for free or you can purchase one and receive another for a discount of a certain percentage.
• Shipping:Offer free or discounted shipping.
• Price drop A distinctive price-drop badge is displayed only in the event of an extremely drastic drop in a regular price for the product.

The next step

Make and announce your offers and deals. If you modify or add coupons in your dashboard, under Coupons > Marketing and Coupons there's a Channel Visibility settings box at the top. Choose "Show coupon codes to Google" to turn it on.

4. Expand your reach

Multi-Country Advertisment is an automated feature, which allows all countries to be within the reach of your business, giving you many opportunities. As a result, it is possible to increase sales and expand more quickly.

• Extension: Extend your reach to multiple countries with the same language, on the same page.
• Budget You can manage it all using a single budget for your campaign.
• The Expose Explore new markets with Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
• Monitor: Pay attention to your stats and manage your campaigns from within your online store.
• Make improvements:Enhance your performance across all regions.

The next step

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