Game Localization Story of Success: Quadrupled Sales for South Korea -

Out of the Park Developmentsquadrupled sales in South Korea -- the fourth largest market for video games in the world -- by localizing its benchmark game into Korean.

I spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us -- a Korean development company that acquired Out of the Park in 2020.

Stream our conversation below for insights into:

• How to successfully roll out a localized version of a game
• Running "microcampaigns" to get a better return on the global marketing effort
• Cultivating brand ambassadors and future employees from your user base.

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Those quadruple sales in South Korea? We can be part of it.

In most of the world, once a buyer reached the storefront on the internet, Out of the Park experienced a large conversion. But the Korean version was able to achieve a smaller conversion rate than other other language, even after releasing its localized version.

Out of the Park uses for their ecommerce checkout. If a customer wants to make a purchase the purchase, they'll be taken to an online storefront that is hosted by .

After a couple of meetings with "s customer support team, they figured out the cause.

"It appears that what you expect from your typical Korean customer is to spend $40 for a game. The only thing we do is put the price of the game on the very last page of the checkoutprocess," Richard explained.

When Richard included the cost of the game prior to the checkout process, the conversion rate increased dramatically. This is Richard telling the story.