Game Localization : A Story of Success with Four-fold Sales Growth within South Korea -
Out of Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market in the world -through the translation of its flagship game to Korean.
I spoke to Richard Grisham, the COO at the time of Out of the Park and now Director of Business Development at Com2Us -- a Korean business that developed and acquired Out of the Park in 2020.
Listen to our discussion below for more information about:
- How do you successfully create a localized version a game?
- Run "microcampaigns" to get more value from the worldwide marketing campaign
- Motivating brand ambassadors and as employees to come from your user base.
How Can Help You Sell software all Over the World
Those quadruple sales in South Korea? This is where we could help.
A majority of users around the world, when an individual walked into the website's storefront, Out of the Park saw a high conversion rate. But the Korean version has a significantly less percent of conversions than other versions despite their fact that they have released an updated version of the website in Korean.
Out of the Park uses the checkout function for ecommerce on Out of the Park. When a user is ready to check out their purchases, they'll be taken to an online shopfront, which operates by .
After several conversations with the customer service team, they identified the root of the issue.
"It appears that the expectations of your average Korean customer is that they pay $40 to buy an online game. The cost of the game until the final page of checkout." Richard explained.
If Richard added the price of the game earlier in the checkout process, conversion rates significantly improved. This is Richard telling the story.
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