From Bricks to Clicks Syncing in-person payments as well as online sales

May 26, 2022

eCommerce stores offer a variety benefits for their owners andcustomers. The benefits of in-person shopping are amazing as well however there are situations where customers of your store may need to visit your store in person. You'll see it's possible to effectively combine eCommerce with buying in-person.

This is known as 'click to bricks. It's a combination with the top combination of both. That is the convenience of shopping in person as well as online.

Businesses that sell eCommerce products can also sell their items in person at events such as farmers' markets and flea market, or allow pre-orders through the internet and offer delivery or payments in person. Online bricks clicks are the best way to serve your customers.

We'll introduce you to the concept of clicking to bricks. Look at the reasons why it could be efficient in improving your business, then consider the best method to go about implementing the idea.

What is the meaning of clicks bricks?

Clicks to Bricks offers buyers online with the choice of visiting a retail store or even an in-person marketplace as well as to make an order online before completing the transaction or purchase by visiting the store in person. The whole process is completed by regulating your sales processes as well as inventory.

This is a type of customer service. The purchase of things such as clothes or furniture, as well as foods is typically easier and more pleasant in the event that you can see the way it feels, how it looks, and try it before buying it.

people shopping at an outdoor market

It's also more intimate and thrilling to speak to the person who makes certain products. That's why many that people visit the market on a regular basis.

The conversion of clicks into bricks could also be a way to increase the profits. Certain customers prefer the physically-based store, or in-person buying experience. If you do not offer the option to do so customers will never purchase from your shop. Well-known eCommerce seller Warby Parker, for example, now makes around half of its profits thanks to its constantly expanding selection of stores.

The trend of bricks clicking has been evident in the past few years as more and more customers and retailers struggle to overcome the limitations of shopping online. It was once a time that many believed that this would be the final phase of brick and mortar stores would mean centers would be gone, as the online marketplace is so much more efficient and more convenient.

However, something did happen on the way to turn into a reality that an in-person buying experience may be superior to online shopping. The predictions of the demise of shopping in-person are a little preposterous.

The physical market is appealing to certain customers who like local-made goods and support small-scale businesses. Additionally, they're green.

Five compelling reasons to adopt the concept of "clicks to Bricks" in your business model

How does the"clicks-to-bricks" method help you improve customer service and boost profits? Here are a few ways to do it.

1. It provides a more seamless customer service experience

Many of the difficult aspects of online shopping can be eliminated when shopping in the physical store. Many customers have physical presence at a place makes it simpler to return the items they purchased. It is easier to explain an issue when you present an order to an individual instead of emailing support.

And, sometimes, it's easier to get the item right away. You just need to go to the market or shop to purchase the item. It is available the exact day you wish to buy it. It's the same time.

There are advantages to bothonline and physical shopping as well as combining both will allow you to provide your client with.

2. The company allows customers to make an order before making a making a.

One of the biggest problems with a poorly executed clicks-to-bricks plan is when a customer sees an item online, and later visits the store or market only to find out it's not in stock. Nothing is more disappointing than this. Sometimes, it's not feasible to take your entire stock at an event or other exhibits in person. What can you do?

This solution gives customers the option to pre-order the items they want online, and then bring their purchase home to take it to the cashier in person.

Furthermore, using software that can sync the inventory of your store with payments processing and order, the product availability information displayed to customers in your online store remains up-to-date.

3. It boosts sales and increases profits.

In an earlier research that was conducted, 57% of shoppers visited the store after having made an online purchase with the same online retailer. The reverse was also true, with 68% of customers who bought their first purchase in person then went to the store online from the same brand and purchased again.

In offering two options, with both choices, shoppers have an additional option to purchase. In fact, as research has shown that the majority of your clients will choose the two options. Provide them with only one option instead of the other which means you'll earn less.

retail store with an "open" sign

According to the Wall Street Journal reported that Untuckit is a former online-only clothing retailer, gets the benefit of an increase in sales on the internet businesses within a 10 mile range of any store it opens. Consider thinking about this for a while. The store's CEO claims that they "are just as inexpensive billboards."

If you're selling your products at local market you should expect the same result.

4. It increases conversion rates

Your online storefront will help buyers to browse through the inventory of your store to see whether you've got what they're looking for. If they're aware of the item they're searching for is in stock, they may decide to either deliver or pickup in person. It's also possible to drive into the store to purchase it on the spot.

However, these customers show up in a hurry to purchase. When your inventory syncs properly between your online and physical place of business it will reduce the amount of clients who go home without anything and feel disappointed.

5. You get higher average order values

It is beneficial to have customers show up to buy in person? since they're more likely to buy.

A research discovered that 70% customers are more likely to buy something on impulse in a shop than on the internet.

If you are in a shop, market, or in a home delivery situation, it's possible to introduce customers to a variety of items, small and large and that they would never see in your store. When they walk around, they'll see something else they realize they need. In the next, they'll find something they can give to others as a present or indulge themselves in. This isn't as easy online.

This is the tool you require for a a successful clicks to bricks buying experience

Moving from an online-only company to one that has a physical location isn't something that can be done in a single step. There's a possibility that you'll need to contend the problems of shelving and layout, handling inventory in a completely new way, in-person employees are required to experience the design and layout, among other.

The right tools could assist to speed up the pace of things regardless of whether you're the setting up of a temporary exhibit at a major event or designing a massive physical space for retail starting from scratch.

A POS that can connect inventory and payment processing is an absolute must.

In the store, you need a way to take the payment. Online, customers buy on one page of checkout. But in person how do they pay at the curb? Or what if they have their order delivered to their house and they pay at delivery?

It's necessary to have the right device to accept payment.

  • A M2 reader a tangible device that can accept payments. It's a small and lightweight device that allows seamless connectivity to the Mobile App. It's quick and secure with full security.
  • Customers can tap, swipe, use a chip, or use pay-by-phone, like Apple Pay -- whatever service you want to provide customers with.

Purchases made in person be connected to your store's web siteto ensure that your inventory will always be up-to-date.

card reader accepting a credit card

So, when the buyer purchases an item paying with the reader of the card, M2, the online store will show the amount paid. If the customer bought the last one of an item and then was able to purchase the item online, your store will not display it as not being available. This eliminates the possibility that another customer shows and expect to purchase the same product.

Through In-Person Pay You can place an order and then make payment at the point of sale and after that, process cash payments. This is possible to complete the payment at any point of sale when you're in an agricultural market or making deliveries to a person staying in an hotel.

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