Five ways course creators can Take Advantage of Black Friday Sales -

Everyone with an email inbox is aware that large companies use Black Friday to bring in new customers, sell products as well as connect with their existing customer base.

However, even if you're a tiny online business owner doesn't mean you can't get some of the Black Friday pie, too.

Here are five ways to benefit from Black Friday and Cyber Monday for your online course business.

Create an irresistible offer

If people think of making an offer that is irresistible, they automatically think about massively reducing the price of their service or product. In reality, an irresistible offer is simply an effective arrangement of your product or services in which the value is greater than the cost.

Here are some strategies to make an offer that is actionable:

• Bundling. Think of packaging valuable courses together at an attractive cost for your customers, which results in high-quality sales for you.
• Value-added. You could add in personal one-on-one coaching or a complimentary session at office hours, an early-access to create a high-value offer that's more than a discount.
• Risk Reversal. This means that the course you choose to take will give the promised results without risk to the customer. The most common interpretation is an "money return promise" practice or your first lesson for free. It can help reduce the hesitation to purchase.
• Segmentation. Create different offers depending on your purchases. For example, existing customers do not require a lot on your intro courses, however they might be interested in continuing education opportunities which you can offer.
• Time limit. The presence of a timer makes people want to take action fast. Make your coupon window narrow using "early bird" as well as "last chance" incentives that create an urgency.

Get started on building excitement right now

The days leading up to your Black Friday sale, your messages must get your customers enthusiastic and eager for the special deal you'll be offering. They should be aware of your upcoming a Black Friday promotion.

An excellent way to create excitement is to create a "Pre launch" page. It can begin as a "Coming Soon" page that is later changed into a "Special Special Offer" page as soon as your campaign is live.

In the process of deciding what you want should be added to a landing page, consider these:

• A catchy headline with clear copy Make sure you are explicit in your description of the program and outlining your benefits. It should be enticing and memorable yet direct and clear, so that you can entice people to sign-up.
• Visual components: Include pictures as a sneak peek of your content, and if you have it, a video.
• Clear call to action:a CTA (call to action) refers to the link to the button that allows visitors to purchase your deals. It's important to ensure that all of your CTAs appear clearly and easily accessible on your landing pages to make it easy for prospective customers to find you.
• Social proofing elements: if you have received reviews from past students, add them to your landing page to reinforce your proposition's value.
• A form to collect email addresses: if your deal is not live yet you can add a space where potential buyers can add their email addresses to be informed about the Black Friday offer. In the aftermath of Black Friday, the form could also be a sign-up for newsletters.
• Refund Policy Texts such as "Money Return Refund Guaranteed" or "Risk-Free" will alert your customers about the refund policy and assure even the most skeptical buyers.
• Contact Information:Provide a way for prospective students to get in touch with your company so that you may give an impression of security and improve your image as the instructor.

Create an Email Sales Series

You can't just send one email for Black Friday and one email to Cyber Monday anymore. Making the most money from your emails is a carefully thought-out strategy and program. The key is to generate excitement with pre-Black Friday as well as Cyber Monday email campaigns.

Here are the five emails we think that you must send out for the Cyber Monday and Black Friday weekend

• 1. Email(2 weeks before Black Friday): Announce that something major is on the way
• Email 2(a couple of days after) Releasing the coming deal
• 3.(a one week prior to Black Friday): Launch the offer with a clear and clickable coupon code
• 4. Email (on Black Friday) Send a reminder
• Email 5 (A few days after): Offer ending - last chance

Keep your email messages short and concise by using easily visible CTAs. Consider adding a countdown in your emails, too. Make your email stand out with value-driven subjects, not "Black Friday Sale" or "Our Most Exciting Sale."

Create Abandoned Cart Recovery Set-up

Cart abandonment happens when people add items to their cart but don't complete the purchase. The process of following up on abandoned carts allows you to recover lost profit via reminder emails or messages.

Visitors abandon their carts for different reasons.

• Other fees are not listed on your course landing page
• A complicated checkout procedure that involves too many steps
• Security concerns (is this website secure?)
• Incomplete fulfillment directions (How when will purchasers be able to access this course?)
• Technical issues or website glitches

Try to stop cart abandonment entirely Think about automating coupon applications, adding live chat to your website as well as offering a variety of payment options. If you can establish these trust factors at the checkout, customers will be converted more often.

Expand Your Offer to Give Tuesday

Giving Tuesday is a global initiative that encourages people to show generosity through philanthropy. Giving Tuesday is held each during the week following Thanksgiving as well as Cyber Monday. You can include Giving Tuesday into your Black Friday and Cyber Monday plan by prolonging the offer until Tuesday with a percentage of the Tueaday revenues going to charities.

Craft a custom email that you will send through on Giving Tuesday. This email should highlight a few things including a brief description of Giving Tuesday, the goal of your fundraiser, the organization you plan to donate to, and how much of your sales will be going toward donations. Make sure to share the other options your readers can use to support the cause even if they do not make a purchase on your website.

You can send a personalized thank-you message to all who purchase your program today. You can even include the gift of a little token to demonstrate your appreciation.

Create a Black Friday Sale with

If you're really looking to sell courses, there's a better time to begin than Black Friday. Begin with confidence and attract the students you want to attract with a unique deal.

     Want to try it out first? Take the demo for a spin prior to committing.