Does looping video boost views on TikTok as well as Instagram?

The majority of people cannot get onto or leave TikTok for that matter -and not fall into a rabbit hole of endless entertainment. Videos that loop, AKA short video clips that autoplay, makes it simple to view over and over again.

It's a great opportunity for marketing looking to boost engagement. But knowing when to publish videos that loop to TikTok or Instagram could be difficult. What do you determine whether your post is appropriate for video loops? Does it affect the number of views and the level of engagement?

In this article

1.    What is a looping movie?
2.    Do looping videos boost views?
3.    3 good reasons to think about looping your videos
4.    Frequently asked questions about looping videos
5.    The whole thing

What is a looping video?

A looping video is one that plays itself continuously. It could be short like comical gifs or more as a step-by-step tutorial for preparing a recipe. Video loops autoplay and repeat for a long time, until the user is able to interact with the new video (or is on an infinity loop).

Videos can be looped in complete or part, based on the requirements of your platform and your content goals. You can, for instance, opt to just loop the relevant portion of the video or to loop the video in order to increase your visibility.

Does looping a video increase views?

Short-form videos usually are able to have more watch times over longer ones. The looping of videos contributes to the need for shorter content through the automatic repetition of the same video file over and over.

Every time the video loops, it is considered a different view. The views will continue to multiply and enhance your overall views count. If a video repeats itself three times in only one person, it is counted as three separate views.

Derick Rhodes, VP of Industry & Influencer Relations at , explains that in the eyes of the TikTok algorithm, the view count is greater than any other metrics in determining what gets shown.

"Looping videos might feel like an idiocy however "completing this loop" is also the metric that is the most important indicator of success on TikTok at this point -over comments or views that have traditionally been the primary focus."   Derick Rhodes of Industry and Influencer Relations

3 reasons to consider looping your videos

Loops have the potential to boost the number of views you can get from your videos. But it shouldn't be the only reason for you to choose to loop videos.

Capture the user's attention

The average person watches seventeen hours of online video per week. It may seem like a lot, but most users simply scroll through an endless sea of video content, but do not really engage. TikTok and other social media platforms like Instagram are extremely fast. It's important to catch a user's attention instantly, or else you risk losing users to the endless scroll.

Looped videos have continuous motion that can grab a viewer's attention as they browse through their feed, making the video stand out from ordinary videos or static images.

Videos that loop can also spark users' curiosity. If a video is looping the viewer may find themselves wanting by the replay to see what they missed or get a sense of the situation more clearly.

Many social media platforms like TikTok as well as Instagram have an autoplay feature that lets videos play as users scroll across their news feeds. Looped videos take advantage of this feature as they automatically restart and play again, boosting the chance of catching a user's eye.

Tell a tale

A looped video can aid in telling a story in a short and engaging method. When you repeat a crucial scene or action it can reinforce the narrative and create a lasting impression to viewers.

If you're sharing humorous content, looping videos can enhance comedy through repetition of a humorous move or action, making your video more enjoyable for viewers.

Looping is also a great option for music-related content like looping dancing routines, music covers as well as lip-syncing videos. Since 93 percent of TikTokers are using the platform with sound on and 88 percent affirm that the sound feature is "essential" for the platform, sound loops also help in grabbing the attention of viewers and entice users to watch again before scrolling further.

Tutorials are also great for a loop format. If a viewer misses the very first stage, they are able to continue watching the looped video to see the full version.

Make sure you adhere to specific content requirements of the platform.

If you're looking to post an image that is shorter than the maximum playtime on a specific social media platform you could repeat it so that it fills up the time and video exposure. As an example, Instagram has a maximum video length of 15 seconds for Stories , and 60 seconds for the feed. If your video was only seven seconds long, you could loop it twice to fill the 15-second limit for Stories. Story.

"A majority of us get caught in the trap of creating a iconic asset, then later creating cuts for various formats and platforms however, as the nature of content is evolving and changing, it is crucial for creators to think about creating specific content for every platform in the beginning."

The author adds that creating native to platforms content is a great approach to boost engagement. "Calm is a meditation application is a great example of creating these Instagram-native loops for viewers to take a few moments and take a breath, instead of trying to modify a traditional :30 ad to work with the same app."

Frequently asked questions about looping videos

 1.) What exactly are benefits from looping videos?

Looping videos on social media offer several benefits to marketers, including:

• More time to view. Looping videos can make viewers want to stay with the video for longer as they automatically play without having to ask users to replay manually the video. It can lead to higher view counts and time to watch, which transmits positive signals to algorithms that indicate more interest in the video.
• Save the time. Looping videos are usually shorter which can make it easier for viewers to meet social media restrictions regarding file size and length.
• Stronger message delivery. Looping videos are helpful for conveying information or telling stories that gain from repetition or reinforcement. It could be product demonstrations and tutorials as well as other content that is educational.

 2.) What's the different between an elongated loop and a repeated?

A loop in a video and a repeat sound similar but are two different concepts within the field of video marketing. A video loop is a video clip that plays continuously for an indefinite time without interruption. Once the video loop reaches its conclusion, it instantly restarts starting from scratch, to create a continuous loop.

The term "repeat" typically refers to the feature that allows users replay videos at the beginning of the video after it reaches the end. Viewers may need to tap an onscreen button to initiate the replay. It could be that there is a brief break or gap between playbacks.

3) Do looping videos increase views?

Looping a video can potentially increase viewers on social media platforms like Instagram and TikTok. Videos that loop can capture viewers' attention and urge them to watch multiple times and encourage algorithms to display the video to others.

Then putting everything together

Video loops can create captivating visually-rich experience. They're an easy method to keep your viewers hooked, and potentially boost your content's visibility, views, and overall engagement.

Keep in mind that looping video clips don't assure success on social media. Instead, prioritize creating relevant specific content for your platform that connects with your target audience first- that's the surefire way to win their hearts (and screens).