Do you think it is time to get An All-in-One eCommerce Solution? -
Whether you're selling an app, digital content, or software, there always comes an opportunity be thinking about how you are going to make money off your product or service to grow your company.
Subscription? One-time payment? Will my product or service be available around the world? What will the purchase experience be like? How will I collect payments? There are infinite number of thoughts that will be going through your mind as you begin to explore the e-commerce possibilities for your company.
The cost of investing in tools that are homegrown as well as accumulating point solutions from third parties can only take your business so far. How do you tell when it's time to invest in a comprehensive eCommerce solution?
For your convenience to help you out, here are a few suggestions for the internal and external factors you should consider when deciding if an all-in-one eCommerce solution is the best option for your business.
The External Factors; The State of the Ecommerce Industry
Consumers are embracing digital commerce.
There is a clear possibility for businesses to profit from this growing market. It all comes down to focusing on the customer experiences.
Companies must be focused on global consumer preferences.
E-commerce that is cross-border is on the rise. Forrester estimates that shopping from across the world will comprise 20 percent of ecommerce by 2022, and sales will reach $627 billion. Customers aren't concerned about where they can find an organization when it comes buying online. And they have high expectations about their experience shopping.
They key to success in the increasingly globalized world is to accept global payments, offer localized pricing, various languages while maintaining global and local compliance with tax and regulation. The right ecommerce solution can manage localized purchasing experiences every time for every client around the globe.
The Internal Factors; Your Company
Costs are rising by using DIY or point-solutions are creating disjoined ecommerce experiences.
At first glance, it may appear to make sense to invest your internal resources into building a homegrown online shopping solution. Actually, a customer, Nelio, explored the homegrown option before choosing's the complete platform for ecommerce. However, these internal solutions often take a significant amount of time and resources to keep. The focus of your internal team can be put to use on more important things--like building new services and products to help scale your business.
In contrast it is not possible to limit to the amount of point solutions your business can purchase to manage each piece of the ecommerce experience. However, these competing tools will end up costing you more in the long run, and will limit the ability of your company to deliver the perfect e-commerce customer experience that they have come to have come to.
Insufficient conversion rates can limit the potential of your earnings.
In the case of low conversion rates, it's typically your fault, not the client. Are customers of your site stunned by the unexpected tax bill? Are they concerned about the site's data security and the transaction? Are they annoyed by the limited selection of payments?
There are many elements that contribute to the low conversion rate of your website. An all-in-one solution for e-commerce provides you with top practices and industry standards that will inspire confidence in your site visitors. If you're struggling to achieve the sales volume you were hoping for, it may be time to consider making changes.
Inefficient checkout processes are interfering with scaling your business.
Third party hosted checkout pages as well as clunky checkout experience aren't going to cut it anymore. The consumer expects a seamless personalized experience through the entire checkout process. If your customers aren't getting the experience they expect and expect, they'll turn to other competitors. And relying on dev resources for updates to the pages of your products is a waste of time and money.
Do an audit of the check-out process. Heatmaps are a great way to identify the areas that customers drop off prior to making purchases. Combining that information together with a top ecommerce service that will help you build contemporary purchase experiences that include pop-up checkouts directly from your website's product pages, as well as the ability to add discounts that are exclusive, as well as offer sales and cross-sells. All this without the need to rely on dev support!
Are some of the external and internal forces affecting your business right at home? It may be time to make the switch to an all-in-one ecommerce platform to manage the entire eCommerce experience of your business. Schedule your custom demo today.
