Customize Your Member Account Portal for Powerful FOMO Marketing
The security feature of the Account Nav Tabs add-on puts the best benefits you have to offer in the spotlight, bringing the potential of your website's income-generating capabilities to the top.
WHAT'S INSIDE Toggle
- Account Nav Tabs Add-On Overview
- What the Add-On Does
- How to Turn Your Client Account Nav into a FOMO Marketing Tool
- The Tab is the Ad
- Customize the Member Portal Based on Membership Types
- Other Revenue-Generating Ideas for Your Account Nav Tabs Content
- Next Steps
We all know what happens.
You're preparing to take some laps around the terminal after a long, boring wait, when you notice the following sign: VIP Lounge - Platinum Passengers Only.
Beyond the doors of this super-exclusive establishment lies a mythical land of time-burning pleasures. There are couches that are stuffed, cheery-faced attendants, and some Tchaikovsky in the background.
If you're on the other side the coach and you ticket must make the best of worn-out vinyl, grimy faces as well as a chorus of alarms from loudspeakers and exhausted infants for over the coming forty-four hours.
If you've been a frequent enough flier, it's likely to be the last time that you fly sans-Platinum.
Exclusivity is a big seller!
Offering everything "more" so long that it's worth the cash that it's been working for, can be a great marketing strategy - for existing as well aspotential clients and members. There's real power in exclusivity.
and the strength of exclusiveness (what marketers refer to as FOMO) is exactly what Protection of Account Navigation Tabs is all about.
We'll demonstrate how to use this function to transform your account's nav for clients into a fantastic FOMO marketing tool.
We'll also give you revenue-generating ideas for tab contentto assist you in making profit from the tools.
First, a little context...
Account Nav Tabs Add-On Overview
can be described as the most popular software for recurring revenue on WordPress. You can use it to build and manage subscriptions, online courses, and others subscriber-based products.
This also enables users to create and run fully-fledged online coaching programs as well as take care of client management in full using the benefit of a 100% free of code interface.
What is the add-on's purpose?
The account page serves as a member's portal, where your subscribers and members land when they login. This portal is where members will view and update their account details.
From the beginning, is a standard set of navigation tabs, including those that one would expect to see on a standard membership site. Additionally, you can create custom tabs for the account page.
And you can house any kind of content in these tabs. Examples include...
- VIP Support Access
- Accessible resources that can be downloaded, such as ebooks as well as white papers.
- Outbound links to outside resources
- ...and pretty much anything else
WATCH >> create an VIP members/clients area on your website using the protected account nav tabs to add on
With the legendary Rules capabilities added to the mix The navigational tabs of the account pages of each customer can become a FOMO marketing powerful tool.
How to Transform Your Client Account Nav into a FOMO Marketing Tool
The Tab is the Ad
You've reserve an hour each weekday as a time where clients will be able to gain "walk-in" access to your products and services, similar to a virtual version of your professor's office hours at college.
Obviously, providing this kind of service would result in a costly expenditure of time and it would be restricted only to Premium-level users.
In conjunction with Account Nav Tabs security, you could actually use the tab where Premium members have access to working hours in order to create a powerful advertising campaign that will encourage users on lower plans to take the next step.
Customize the Member Portal Based on Membership Types
This add on is the result of the requests of our customers. It was also a bit more of an "a-ha!" moment for our team. It was discovered that some of our clients actually have multiple membership types.
Think about the airline instance I've given. There are passengers on the airline who have different membership levels. It also has pilots. A lot of airlines have a pilot and crew lounge specifically for these people.
Similarly, a non-profit organization could have donors to its members and staff volunteers. With Account Nav Tabs as an add-on, you can c recreate a distinct user experience on the account portal to each type of membership.
If this happens an individual donor accessing the account's page may be able to see various tabs pertaining to their donor membership. This might include information about donor history, member benefits as well as access to the donors' community.
The volunteers could have a completely distinct account page. It could include a course of workshop for employees and volunteers, an agenda for volunteering and other information which is not relevant for the donors who are members.
Additional Revenue-Generating Strategies for Your Account Nav Tabs Content
Special Member Resource Make a tab specifically for high-value content such as ebooks videos, exclusive content. Secure these tabs according to membership levels, ensuring only members with premium memberships have access.
Personalized Coaching Content: For sites that offer personalized coaching or consulting tabs are protected and customized to the needs of individual users or groups of users, allowing a customized experience with materials, tasks, and feedback directly relevant to their coaching program.
Event Registrations and Offers: Use a tab for special event registrations and promotions, encrypting the tab so only members of certain levels or those who have been in the program for a certain amount of time are able to view upcoming events as well as special promotions.
Member-Only forums and Communities: If your site has forums or community boards, a protected tab can provide members with access to these sections and ensure that only members that have the proper membership levels have access to these interactive areas.
Advanced Training Modules: For educational sites, tabs can be used to access advanced training courses or certification courses exclusively for those who fulfill specific criteria. This will encourage users to upgrade their skills or get involved more deeply with your content.
Beta Access to Features Provide your customers an opportunity to experience new services or features before they're released to the public. Secure these tabs to ensure only users who have signed up to be a beta tester can access the areas.
Information on Donations and Financials for non-profits and community groups, a secured tab will provide financial information as well as donation histories, along with exclusive updates to donors or members with specific levels of contribution.
custom dashboard and analytics provide members with a a personalized dashboard that shows their performance, analytics or usage statistics within your platform. Make sure these tabs are secured to ensure members see data pertinent only to their specific activities and levels.
Networking Opportunities: Create a tab for networking opportunities like member directories, or contacts lists which are only available to those who belong to certain network groups or levels.
Access to Archived Content: Protect tabs that connect to archives of workshops, webinars and other historical content which are accessible for members who have been in the community for a long time or who have achieved certain milestones within your community.
It's clear how account navigation tabs expand your membership options to your customers. Let's discuss how you can customize your portal for members based on the type of membership.
Next Steps
Any rhapsodic thing is worth having - especially the FOMO marketing instrument worthy of the descriptor. And especiallyas it relates to your online business the bottom line.
So next steps are simple, depending on your situation:
The new feature offers yet another remark to our users. The Account Nav Tabs addition offers a variety of new possibilities for customers and users. We're eager to know the ways you can use this feature.
Let us know what you think. How will you leverage custom account portals on your website? Leave a comment below.
Curt Noble Growth Manager Curt is the Growth Manager at , and is responsible for implementing strategies to empower online business owners and entrepreneurs. With a deep understanding of membership websites and LMS websites, his insights are instrumental in helping many individuals and companies towards achieving their online goals. His recent post regarding the process of setting the GA4 for WordPress is a testament to his knowledge in this domain. In addition to his work as a blogger, his extensive professional experience further strengthens his standing as a expert within the world of digital. Follow Curt via LinkedIn to be updated on the latest information. SEO Marketing WordPress LMS Entrepreneurship