Creating A Membership Site From YouTube
What would I say if I told that you...
You could build a marketing machine that pumped out funds - and all you needed to do was feed it with traffic through YouTube?
That's exactly what Jeven Dovey came up with.
Then we invited him to share some of his best tips on YouTube Creator Summit. YouTube Creator Summit with you.
A content creator and enthusiast filmmaker, Jeven started YouTube because he needed a creative outlet. After realizing the potential with YouTube as a revenue stream, he started CreatorFilmSchool.com, where he now has three online courses based on a membership site model.
Learn how to construct a membership site in order to monetize your YouTube channel through classes online while developing your brand and fast-tracking the growth of your channel
How To Use YouTube to Help You Market Your Business
YouTube, like Google is targeted to provide the top and most relevant results whenever people type words into the search bar.
In order to be successful in marketing your online course through YouTube, you want to use every opportunity to be found and recommended to the audience.
To do so, Jeven first recommends creating and optimizing search-based videos .
Also, videos that people are searching for actively such as reviews or 'how-to' videos.
In this way you will rise to the top of those result pages.
Another thing you need to do is to make YouTube to suggest your content .
70% of all views and traffic on YouTube are related to videos it recommends to people via'suggested videos.'
In order to tap into this potential, it is necessary to look at the strategy from the viewpoint of YouTube. Their main goal is to get people to watch content longer and continue to binge in videos to serve up more ads and make more profit.
The whole process is broken down into 3 steps
- Step #1 - Get viewers to see your video
- Step #2 - Get viewers to stay on the screen until conclusion of your video
- Step #3 - Get viewers to view more videos on YouTube. YouTube
If your content meets these three steps, then YouTube will suggest your content to more people.
And if you have your courses built out, and your marketing formulated into each of your videos, you have no cost marketing on YouTube .
Why It's Okay To Share All Your Content
The Jeven's most important suggestions is to offer everything for free .
One way to do this is to break down your online course into small snippets and post the snippets of content as a video to YouTube.
This is exactly the thing Jeven did with his first online course " How To Sell Stock Footage ".
It's quality video content that's actually useful and useful to the viewers - the only difference is it's scattered across YouTube amid a sea of irrelevant and distracting advertisements, as well as other video that are featured in the recommended video section.
Actually, as Jeven mentions in his video, if you were to dive into his YouTube channel and devote enough time putting things to the right order, you can probably get most of his courses online for free - with the only a handful of additional sources (like books for work) that he reserves for paid customers.
Selling Your Own Online Courses Versus Relying Ad Profits
If it's about your earnings, do you prefer to be empowered or enslaved?
This is exactly what it is about when it comes to generating money through online courses as opposed to ads revenue.
As Jeven puts it, having your own product is essential .
The reason is that with YouTube advertising revenue the amount you earn is directly linked to the number of views you get from YouTube.
Think about this: for each 1,000 views , you earn the equivalent of $2. For every million views that you have of your YouTube channel, you can earn $2,000 on YouTube. It's not much money for the amount of time you're required to invest into getting these views.
If you're a well-known YouTuber with millions of subscribers as well as views, this method can work. For the vast majority of content creators it's not the best way to go. In particular, since YouTube could change its rules at any given time which could leave both your business and yourself vulnerable.
When you sell your own online courses, not only do you have the control of your company however, you are also free of limitations on the amount of money you earn from YouTube.
Jeven goes over more examples of how to make money from including affiliate marketing, brand sponsorships in the video. Watch his video above for more information!
Create Your Own YouTube Advertiser
One thing that Jeven recommends in the area of marketing your own course would be to become your own sponsor.
To paint the picture think of a YouTube video where the video transitions in mid-video into " by the way this video is supported by XYZ the company ".
The only distinction is that it's your business and the direction you discuss instead.
There's there is a technique to this. It is important not to come across as too forced or salesy.
It's not an advertisement, but inserting your course content into your videos in a way that is natural and gives sense context (hint: the topics must be related).
The primary factor is that you stay attune to your target audience .
In other words, really listen to your audience. Pay attention to your comments and find out whether they're complaining about your selling products, or what feedback they have on the subjects you're discussing.
To see the ways in which Jeven acts as the sole sponsor of the online school, Creator Film School, as well as different ways to maximize the visibility of his courses online Check out the various examples he demonstrates in the above video.
Why should you choose a membership Over A High-Ticket Item
The pros and cons for the online course and membership websites.
For Jeven the membership sites will better suit his business model and goals. The main reason is that the content he creates is always fresh and new.
If he used that content to build new courses, he'd have to wait months until the time to launch them and then sell them to his audience.
Instead, Jeven runs a membership site and charges $37 a month. Through the online membership the audience has access to all his courses at once, adding in smaller products into the membership as he creates these.
Free related resource:
The Reasons Why You Should Design Your Own Online Course Platform
The one thing Jeven actually tries to make in his video is the need to develop a course platform on your own with platforms like , rather than setting up on an online marketplace for courses like SkillShare and Udemy.
One of the main reasons is The course marketplaces diminish the content and you.
When you host your courses on market platforms this instantly diminishes the value of your offering since people have numerous options from. Additionally that they are completely in charge of pricing which means you earn a profit.
In this case, for example, rather than pricing your course where you think it should be priced - let's say $200 - any of these platforms may choose to conduct an auction, and price your course at $9.99.
And in an instant, you lose 90% of what you normally would have sold it for.
What Jeven suggests is to:
- Design your web-based course website using a platform such as
- Find out the actual amount that people will to pay, before setting your pricing
The Whole Process of YouTube Monetization Summarized
To summarize Jeven's YouTube monetization process It all boils down to 3 steps:
- Create content that is organic on YouTube that matches your courses
- Have your courses ready prior to releasing your YouTube videos
- Design ads into your videos that flow naturally with the content
For you to succeed in attracting your viewers to the platform, you need to make stand-alone videos your top priority - content that people can watch in 5 to 10 minutes. This will motivate users to continue watching your content, and keep them on the platform longer.
Ideally, you would want viewers are to stick around until the very end of your video, then watch more videos. A great way to do this is to create playlists.
To find more suggestions and tips on how to apply this three-step method to YouTube monetization, watch Jeven's video above!
Connect with Jeven Connect with Jeven on YouTube, Twitter and Instagram.
Get a roadmap to start designing your online course by reading our FREE guide! The guide will teach you the five initial steps to take if you're seeking to promote your videos via online classes.