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Course Landing Pages: What You Need to Get Better Conversions

Apr 13, 2024

Online learning is a big business. The convenience and accessibility of distance learning is the reason why many students are using it as a way to bolster their skills. Whether it's a company training program or someone who is trying to learn a new skill, these courses are becoming extremely popular.

Whatever the reason, regardless of the subject page is for, the course landing pages need to be up to scratch. This article will look at the things the ideal landing page is performing and how you can incorporate into yours for best effect. Okay, let's begin learning.

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What does an e-commerce landing page accomplish?

The landing pages for courses are something like windows in shops. What do they must include. First, it must appeal aesthetically. Color combinations that are pleasing and careful placing so that items are evenly distributed can have an impact on the eye of the customer.

Thirdly, a feeling of storytelling, providing an understanding of the purpose behind the items that are displayed or teasers, giving hints at the beauty of what's inside. These can be extremely effective.

That's what shop windows are. Of course, they're the landing pages too. Their job is basically identical. A casual web user visiting is more likely to see the attention of a landing page employing methods similar to those.

There's a major difference, however, between bricks-and-mortar shoppers who pass by stores and online users.

How does the user arrive at your website at all? Probably, because of the way you used SEO to draw them in. Maybe you even went through the effort to use an attractive domain extension (like purchasing the .ai domain to create artificial intelligence course landing pages).

So, unlike the passer-by on the street the person visiting your website is likely to learn more about the services you have to offer. So, once they're in the vicinity, course landing pages have one overall task: to convince that already interested person to move on.

For courses landing pages, the next step is to sign up to take part in an online course. Therefore, the landing page has to propel users towards taking this next step. Through breaking down these three strategies that we've talked about into smaller but crucial aspects, we can do this.

Fantastic headline

You need a hero section as well as a headline with drama, as well as providing enough detail to provide a distilled idea of the product that you're selling. It also needs to use language that will resonate with your intended audience (this is a requirement throughout your whole design: You must create a landing page that will be a hit with your target audience).

Here's an excellent illustration.

Screenshot from liveoffyourpassion.com

It's huge, it's big, and it's evocative. It stresses the key word, enthusiasm, which is sure to impact those who are visiting the site when they ought to be doing their boring job, and often pondering alternatives and better options for earning money.

This headline works because it concentrates on the end result. It's like a wormhole that takes you from one part of a universe where things are slightly boring and to another in which excitement and fun can be expected.

How can we achieve this? That's where the subtitle is in.

Helpful subtitling

The headline is all about the impact. This is the part that provides more an explanation of the class that you're providing. For example it reads, "It's an easy step-by-step guide to finding and doing work you love, guaranteed'. The site doesn't need to be a plethora of details. The only thing you need to do is clarify the headlines a little so the visitor knows exactly about what your site is all about.

Here's another example that works since it provides the user with an understanding of the business of the site is without giving too much detail. (Although it is true that it could be shorter. )

Screenshot from fitnessblender.com

In addition, this type of subtitling is vital and not only for landing pages. This is what makes products pages function. There must be a connection between the headline to the actual product copy, whatever the site sells, and between a prediction manual and the predictive dialer. That's what subtitling can do.

Detailed description

This means that the user is eager to find out more. That's where you dive deep regarding what your program is about. It's important to note that we're referring to"detailed". How much information is determined in a large amount by the demographic you are targeting.

If you're hoping to communicate to experts in search of fast answers to any problem they may have, then you need to be quick about introducing them to what you offer. Use bullet points and short phrases to embed the exact information you provide without trying anybody's patience.

Or, if your demographic could be able to find a bit longer to spend reading, then be a bit more specific. However, even for the largest portion of your population who enjoys leisure Don't get too detailed It's easy to turn off people by swamping them with data. Be aware that you may deposit the fine print in subsequent pages. The homepage is all about the broad strokes.

Let's say, for instance, you've created a fantastic online  cooking for Beginners' course. In the description of your course, you'll naturally want to talk about the way your program provides amazing instructions and tricks, however it's also important to emphasize the benefits that students will receive by taking the course, like being able to prepare 7 easy and inexpensive dishes, as well as basic ways to prepare food and store it.

It is advantageous in not just showing what a instructor is capable of but also briefly detailing the subjects that the course will cover. It is similar to demonstrating how the product can improve lives without going into unnecessary detail concerning the origins and construction, and so on.

Design elements

As of now, we're concentrating mainly on the wording. Equally important is the look and feel of the page. Like the design elements in the window of the shop, there has to be something aesthetic to your website to be able to create the best result. Let's break this down further.

  Font  

Distinctiveness and clarity is the main focus for this. A font can have a powerful impact but may be difficult to read.

Be aware of what image you want to project. Is it sober authority? An unfussy font like Helvetica or a similar one is one of the areas you'll want to think about. If it's financial as an example, such as a program to increase your insurance lead generation skills and you'll want the most reliable font free of glitzy embellishments.

On the other hand If your subject has more to do with craft and arts, an alphabet that resembles needlepoint is a great choice.

Do not overlook the importance of selecting a term or phrase in a different font for extra impact.

Screenshot from kimgarst.com

It's a stunning display of handwriting style in bold red. It's a corporate color that finds echoes in the logo, the CTA boxes along with Ms. Garst's glasses and her top. You might think to yourself it's a financial website, shouldn't it be all about the weighty font?

It's well-spotted. The site may be a bit of an exception as the creator is thinking of those interested in dabbling in online earning money, but aren't necessarily in the big league. For these people, fun and approachability are the main features of the course that they want to advertise. This underscores the importance of knowing the demographics of your target audience when you are creating your landing page.

  Colors  

Already we've discussed the effect that a strong usage of red could have. It is evident that color plays a huge role in terms of catching the attention and influencing. There's an array of characteristics that each color is meant to convey in the field of marketing but there's not enough space to go into all this here.

Color may be powerful, but do not overdo it. The color of your choice is based on context. The red above will not appear as attractive against a brown background like, for example. That's why we're going to talk about another aspect. Be sure to include plenty of white space. The canvas is what helps the picture make its statement.

CTA

Image from wordsream.com

But (and the same is true of the design of landing pages), never sacrifice clarity for cute. If you've come up with some phrase that makes you want to be awarded a rosette for a dazzling wit, but others struggle to comprehend it, you're better off keeping it in your journal. This is true no matter which subject your course's landing page covers such as mastering macrame or mainframe modernization.

Landing page lift-off

The realm of website design is truly a massive area to get your head around, and landing pages are essential that they make up a huge area. Hopefully, we've given you enough ideas to get started on designing your course's landing pages the best they can be.

If in doubt, concentrate on two factors: credibility and clarity. Your page has to be memorable, however it must also be clear. If you are able to combine the two and your landing pages for courses are bound to get a lot of attention.

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