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Community-Led Growth: A Path to Sustainable Development

Apr 29, 2023

In the form of Substack, a Substack blog, which will launch in 2022 Anu Atluru who was previously the chief of Community at Clubhouse was interviewed regarding the road she traveled to expand the business of a social media online from a few founding members to employing 100plus. The blog she wrote in offered a crucial tip for business owners and entrepreneurs that seek to sustain (and quickly) growth:

"Traditional product-led growth (PLG) can be described as the process of creating the best self-service solution that can draw and retain customers. It is a straight, user-to-product sell in addition to a "best product will win" method. The idea of community-led development (CLG) involves people in the process and facilitates the "best ideas win" method."

Through their community, atluru and her team are opening a completely new way of growing which is superior to traditional methods that are based on products.

In this article we'll explore the dark hole known as community-led development and the significance of online education within the CLG process. Also, we'll discuss the strategies your company could adopt to create your personal CLG strategy. Additionally, we'll give an example of companies that are embracing this strategy for growth.

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Understanding the power of community-led growth

The growth of communities can help increase the amount of people who use your network and to generate organic and sustainable revenue through word of mouth. It's a process of iteration which begins with becoming aware of the wants and requirements of your users, after when you've used that information to create content and experiences that are specifically tailored to the needs of your users.

The reason CLG has such a positive impact is because it helps create an environment in which users are able to contribute to creating an impact on themselves and other users. Companies who focus on the promotion of its community of users that it creates an "ecosystem" that is a place where users can be advocates, promoters, as well as co-creators.

There are a few companies which have experienced an increase in their growth due to the involvement of communities.

An organization that is focused in providing products with functionality as tool makers would be inclined to go to PLG and attempt to "build an improved mousetrap." The idea won't work for everybody.

Here are a few examples of increasing and successful examples of community-driven development:

     LinkedIn    

An even better example of this concept is professional networking massive LinkedIn. To grow its user base, it recruited its members to offer suggestions and suggest other users.

The result was that users were more likely register (and stay) on the platform because they trusted their peers more than the product's description or ad.

HubSpot

HubSpot is a company with a staff made up of professionals. HubSpot team has all about content marketing, which helps drive growth for the company and create a community.

HubSpot has created an educational library - which include online classes, an webinar, whitepapers, eBooks and much more. These materials helped users comprehend the concept of inbound marketing and also helped them comprehend how HubSpot could help their companies.

HubSpot Academy HubSpot Academy was wildly successful and assisted the company in expanding its customer base by ways that were leaps and leaps and.

Hootsuite

They created forums as well as a way for customers to connect with one another for ideas and to voice their thoughts. This also created an atmosphere of community to Hootsuite's users, which led to an increase in organic growth for the company.

Education online is essential to helping communities grow.

The education industry on the internet is a crucial component of any growth strategy that relies on the community. If you're writing content designed to assist clients to better comprehend your products, you're providing them with all the information needed to build a following for the product.

It also leads to an increase in organic growth as people are more likely to recommend your products or services to friends and acquaintances - offering your education tools to let through the door.

     The online education system can be beneficial for companies    

Beyond community development, online education may also offer your company other benefits:

  • Establishing relationships with your clients and ensuring that they are satisfied.
  • It is feasible to cross-sell or even upsell, because the customers are aware of what's on offer as well as the steps they must be taking to be successful in utilizing your product or service.
  • Discover more about patterns of behaviour among users. This will provide information regarding who your audience is.
  • Make sure that customers feel loved by the company because they'll feel respected and valued with access to exclusive educational material.
  • You can differentiate your products from others in that you provide more than the standard attributes.

In addition, they provide rewards to those who are part of the community to promote the messages through their networks, thus increasing the organic growth.

Guidelines to help you when seeking to expand your company's involvement in the community.

Are you considering implementing an approach to community-led growth in your organization? Here are the actions you must take:

Step 1: Define your target audience

Before you develop educational online content that can be tailored to the specific group you are trying to appeal to Know who they are. Learn what demographics are prevalent among your customers. You can then utilize that data to develop buyer personas as well as target audiences in order to design your community-led growth strategy.

2. Discover the gap in understanding and the skills of your intended public

Conduct surveys, or interviews with customers, or review tickets to information from customer support.

3. Web content designed to educate and is of high quality

Try not to accelerate the creation of educational materials. Quality over quantity is the primary goal. Create a thorough and precise piece that is tailored to your target viewers' desires and requirements.

     4. Make available educational material on the internet through channels

It's not enough to hope your customers will be able to find the educational content you write. It's important to share the content on channels consumers are familiar with such as messages, social media platforms or online webinars, as well as gatherings.

Make it easier for users to share information with their social networks. Offer referral bonuses to increase the spread of information.

5. Build an online community based on the educational content you create

If they've taken a choice to make, they should not be added to the existing group of users. Instead, establish an exclusive group that allows members to communicate with those who have graduated to inquire regarding questions and discuss how to use the most efficient methods. This will help create trust and confidence in the program.

HTML1Sixth Step: Promote collaboration and participation within the local community

Don't let your community take care of itself. Get involved by giving incentives through contests, competitions, and other contests to customers as well as other members of your community. They can be enticed to participate by even giving them the opportunity to write their own content that is shared within the community.

This keeps them interested and they come back because they're investing in the people not the product.

     7. Assess the effectiveness of your educational web-based programs    

It's not worth it when you're unable to gauge its effect. Utilize analytics to measure the results of community-based growth strategies, and then modify your strategy accordingly in order to get the most effective results. Is a particular online course not have follow-up participation?

Are more students enrolled to a specific online course than the rest? These data points can aid in defining your CLG approach to ensure it's as effective as possible.

A case study

Entrepreneurs on Fire

What do you need to use to increase the number of listeners to podcasts? Sure, it's possible to reach out with sponsors from corporations or other fees for the channel which is exclusive or make money selling merchandise.

The idea was to build an online platform for education specially designed for business owners. The platform would allow students to learn about marketing, finance, sales and leadership from the privacy of their home domiciles.

It was crucial the fact that these classes were affordable to anyone wanting to learn however, they were sufficient quality for people who want a comprehensive education.

It started with a no-cost course, which served as an introduction to the course material to follow. Then, it moved onto additional courses, which can be bought at a minimal fee. The company also added the exclusivity of their offerings through the creation of a member-only website named Fire Nation, where subscribers have access to exclusive content, as receiving individualized assistance from their staff.

What's the end result? A very engaged and enthusiastic group of business owners who are committed to developing, learning and influencing the direction of their own. Entrepreneurs on fire has earned over $1.5 million through its programs It has also seen a huge increase in listeners thanks to a dedicated network with an online audience of 100 million.

Conclusion

The concept of community-based growth is becoming increasingly sought-after by firms looking for a steady, organic growth. By leveraging the power of interaction with their customers, as well as investing in online learning and training, businesses are able to implement a "best recommendation wins" approach that will result in increased word-of-mouth recommendations and better rates of satisfaction from customers.

If you're seeking an effective way to continue growing your business, think about making investments in projects managed by community members, such as online learning.

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