Clicks to Bricks: Syncing In-Person Payments & Online Sales

eCommerce stores have some serious benefits for their owners andcustomers. However, in-person shopping offers incredible advantages too. And there are certain situations where your customers may need to buy in person. As you're about to see you can now find a method to successfully merge eCommerce and in-person purchases.

It's called 'click to bricks.' This strategy blends the very best of both that is, in-person shopping and online shopping.

For eCommerce businesses that also sell in person at places like farmer's markets and flea markets, and for those who accept orders online, but deliver and accept payments in person, clicks to bricks is the best way to provide your customers with the best service.

We'll introduce you to the idea of clicks to bricks. Look at the reasons why it might be an effective way to improve your company as well as the best way to implement it.

What exactly is clicks to bricks?

Clicks to Bricks allows consumers the choice to go to a shop or in-person market, or to pre-order onlineand complete their purchase in person. This is all done while controlling your sales process as well as stock.

It's a form of service to customers. Shopping for things like clothes, furniture, tools, and even food can be more enjoyable and more reassuring by being able to see, touch, and try it prior to purchasing it.

It's also more intimate and enjoyable to get to know the maker of certain goods. It's the main reason people go to the local market in person.

Bricks and clicks are a way to increase profits. Many customers still prefer an physical store or the in-person shopping experience in the event that you don't offer that option, they won't purchase from your store. A well-known eCommerce retailer Warby Parker, for example currently earns around half of its profits through its expanding collection of shops.

Clicks to bricks has emerged over the last few years, as more consumers and merchants struggle with the limits of online shopping. For a time, some predicted the demise of brick-and-mortar stores and the death of mallsdue to the fact that the online marketplace is, so much faster and convenient.

But something happened on the way, and it turns out that shopping in person experiences can be better than shopping online. Predictions of the end of retail in person were a bit premature.

Physical markets are appealing to certain types of customers who appreciate local-made goods and support small-scale businesses. Plus, they're more green.

Five compelling reasons to implement a clicks to bricks strategy in your business model

What can the clicks to bricks approach enhance your customer service and boost the profits of your business? Let's take a look at some methods.

1. It provides a more seamless customer experience

A lot of the most difficult aspects of online shopping are eliminated with an in-person option. A lot of customers are in a physical location makes it easier to return the items they purchased. It's easier to address a concern by presenting an order to a person instead of contacting support via email.

Sometimes, it's more efficient if you want the item immediately. Simply drive to a market or store to purchase a product. The item is available the very same day that you want it. At the same time.

There are advantages to bothonline and in-person shopping, and combining the two lets you better reach your customers.

2. The company allows customers to place an order prior to purchase.

One flaw with a poorly-executed clicks to bricks strategy happens when customers see a product online and comes to the market or store only to find out the product isn't available. Nothing could be more aggravating. But it's not always possible to take your entire stock with you to the event or any other exhibition. But what do you have to do?

You solve this problem by having customers place orders online and then go to the store and pay in the store in person.

Additionally, with the help of software which syncs your inventory to your ordering and payment processing, the product availability information displayed to customers in your online store remains updated.

3. This increases profits and sales.

In an earlier research that was conducted, 57% of the customers who purchased online then visited a store following a purchase from the company's website. And going the other way, 68% of shoppers who purchased their initial purchases in store then went online to visit the retailer of the same brand and bought a second time.

In offering two options by offering both options, shoppers have more ways to buy. And as that study revealed that the vast majority of buyers will choose both options. Only offer one option, and you make fewer sales.

According to the Wall Street Journal reported that Untuckit was a previously solely online retailer of clothing, sees an increase in sales on the internet retail sales in a 10-mile area of any store that they launch. Consider that for a moment. Their CEO says their stores "are similar to a billboard that is inexpensive."

If you're selling your products in person at markets in your area it's possible to achieve the same outcome.

4. This increases the conversion rate

The online storefront you have created can assist shoppers browse through your inventory to find out the products they want. If they're aware that the item they're searching for is available, they can then choose from delivery or pick-up in person. They could also simply drive up to the location and buy it in person.

However, these buyers show up ready to buy. And if your inventory is synced between your online and physical location, you reduce the number of people who go home empty handed and disappointed.

5. You get higher average order values

What is the reason why buyers come in to purchase in person? Since they can spend more.

A study discovered that 70% of customers are more likely to purchase an impulse purchase in the shop than on the internet.

In a store, street market or even a in a home delivery scenario in which you are able to expose shoppers to all kinds of products, great and small, that they may never see in your shop. As they're walking around and come across something they'll realize they require. In the next, they'll find something they can give to someone else as a present, or enjoy as a treat. It's not in the same way online.

You need the right tool for the most successful clicks to bricks shopping experience

The transition from an online-only company to one that also has the ability to provide an in-person service isn't something that can be done in a single step. There is a chance that you will have to contend with shelving and layouts and managing inventory in a innovative way, having employees who are in person experience design, more.

However, the proper tools will aid in bringing things together more quickly -- whether you're creating a temporary stand during a fair or creating large retail spaces from the ground up.

 A POS which integrates inventory as well as payment processing is an absolute must.

When you are selling, you need a way to process the payment. On the internet, buyers purchase from one checkout page. However, in person What happens when they pay curbside? What happens if the order delivered to their house and then pay for delivery?

It's a must to use a physical device that can accept payments.

• The M2 card reader is the physical device that accepts payments. It's a small, lightweight unit that is seamlessly connected to the Mobile App. It's fast and secured with the highest level of encryption available.
• Customers are able to tap, swipe or use a chip or make use of contactless payment options such as Apple Pay -- whatever service you want to provide them.

Purchases made in person automatically sync to the online store so the inventory stays up to date.

This way, when the customer purchases something, that they pay for using M2 card readers, your online store will show the purchase. If that customer bought the only one available of an item that is on sale, your online store won't show the item as being in stock. That almost eliminates the possibility of another customer showing up hoping to purchase the same product.

With the In-Person Payments option it is possible to create an order, then pay for it at the point of sale, and process that payment on the spot. You can also perform this at any point of sale when you're in a farmer's market or delivering it to a guest staying in the hotel.