Click the Follow button for the 14 leading experts in digital marketing right now

Nov 4, 2022

Marketers today are busy. developing content and improving algorithms all day long. It doesn't matter whether you're a designer, content marketer, or a marketing generalist, you're probably so busy that you're struggling to find time to stay stimulated and stay up to date.

And since advice typically is condensed into 140 characters, a tweet, short Instagram Reel or shorter LinkedIn blogpost, you'll be inspired for the entire day. (No need for overtime.)

14 marketing professionals to follow

In this article

  1.     Experts in video marketing that we love
  2.     Content marketing experts should study from
  3.     Social media marketing experts who are able to inspire us
  4.     Search Engine Optimization and web design experts to watch
  5.     Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the founder of Epiq Media, a video agency that creates videos for clients like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

With regards to LinkedIn, Danielle's motto is "Don't be an advertisement. Be the TV star" and she teaches the users on how to achieve this. She creates captivating ads, (short) video marketing instructions, as well as the results the campaigns they create yield.

Here's a glimpse of her original work from Exit Five:

Kim Gehrig

Here's the campaign she ran for Apple:

Kevin Anson

Kevin Anson is an expert in the field of video marketing and works with companies such as ClickFunnels, IBM, and Mercedes Benz. As per Kevin Anson, he's made over 10,000 commercials and videos over the past 16 years. In addition, he's teaching other people his ways on his well-known YouTube channel.

Most of Kevin's videos run under 10 minutes. They are focused on practical , as well as technical details, like making an app-related video that can be added to the App Store, as well as how to smooth out audio as well as how to include subtitles in YouTube videos.

Kevin's videos are available through YouTube as well as on Instagram..

Content marketing gurus can learn from

Ross Simmonds

The founder and CEO of the Foundation who is a business that is a specialist in content marketing, Ross Simmonds is a guru to watch for everything content marketing and expansion. Simmonds is well-known in the world of content marketing for interacting with marketers from other fields , and for making Twitter threads with actionable guidance.

It's not wise to think that every person would want to have a look happen to be browsing the web in the exact same moment you posted the tweet.

Reshare. Retweet. Repost.

Make it once. Distribute in perpetuity.

Watch this: pic.twitter.com/xJjWQMtXcA

--- Ross Simmonds (@TheCoolestCool) 1 October 2022

Ross his personal successes on social media platforms serves as an excellent example of reuse of content. Ross doesn't just Tweet to his followers 60,000, Ross offers a digestible guide to promote your business through Instagram, YouTube as well as LinkedIn..

Amanda Natividad

Amanda Natividad is the vice-president for marketing for SparkToro, an organization that conducts studies on audiences. With Twitter she frequently offers advice on content marketing to her 16,000 followers and her weekly newsletter, The Menu offers her insights about marketing. They also have interviews with the founders on a regular basis as professionals in the field of marketing in addition to creators on her YouTube channel The Menu Show.

A traditional method for marketing is to is to tease value for clients to click or eventually, purchase.

Innovative approach to promote giving Free value, like tools for analyzing, templates, as well as tools. You can be sure that your customers will purchase.

It's called creating Zero-Click Content.

If you do not keep up with the plan, you'll wind up being left behind.

-- Amanda Natividad (@amandanat) September 19 2022

Kaleigh Moore

Kaleigh Moore is a freelance writer marketer, consultant along with co-founding Content Remix, a podcast that repurposes agency. In both Twitter and LinkedIn, she offers practical advice on improving your writing, and how to repurpose all types of media -including video, audio, and content written for the greatest impact.

Be aware that the web is in its early stages and the content we're adding to it today in terms of content will determine what the internet will look like to come within the next few years.

Today's online makers, writers and creators are shaping the web in ways that we do not know about.

Media is the term that describes the information.

-" Kaleigh Moore (@kaleighf) 12 September 2022

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has an excellent LinkedIn profile. LinkedIn The list of skills includes previous jobs: she's been with AT&T, The Coca-Cola Company as well as Macy's Now, she's the head of social for Intuit. What are her suggestions for those who create media?

"Do things that you're proud of and have fun in the process." Lauren Thomas, social media guru

Through LinkedIn, Lauren shares her methods for getting 100,000 followers on TikTok, getting buy-in from leaders for social strategies in addition to developing new Social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and the chief strategist at The Go! Agency, a social media marketing company. In addition to sharing his thoughts regarding the future of advertising using social media through LinkedIn as well as Twitter In addition, he host the popular podcast "The Marketing Expert Who's Bulletproof" which regularly interviews marketing and growth experts.

Christopher is extremely optimistic about the future of video marketing for marketing on social media. He has said to Forbes:

"If you examine the latest advancements in digital (social or paid) pay attention to how much activity that you're seeing on each channel. Notice how much more widespread it is than before...My advice is to get out of your routine and begin using video as soon as possible."

SEO experts and Web design that you can follow

Andy Crestodina

Andy Crestodina is the co-founder and chief marketing officer at Orbit Media Studios that is a website design and development company. The team is committed to help clients design effective, interactive websites that boost the number of conversions. Naturally, for Andy, a large aspect in creating websites that are story-driven is strategically using video. According to him, TechSmith:

Tweet

Follow Andy and Andy LinkedIn and Twitter for tips and tricks on SEO, analytics, as well as web development.

Oli Gardner

Oli Gardner is the co-founder of Be The Keynote The company coaches clients to be better communicators. Oli was also the founder of Unbounce Unbounce, which is a non-code landing page site.

Oli's love of tools for marketing and communicating are apparent through the content of his tweets and LinkedIn blog postings. He frequently offers tips on improving his virtual communication in his posts on sites, webinars, or on social media video.

Neil Patel

Neil Patel is one of the most prominent names in SEO and digital marketing, and this is not surprising. Every day Patel shares fresh tips for marketing via YouTube by presenting short, less than five minutes of videos. He discusses marketing via digital broadly and gives advice on how to rank in Google as well as how to discover emerging trends before they become popular and also the best ways to automatize your marketing.

With Eric Siu, a founder and investor and advisor Neil is also host of the show Marketing School..

In addition to his podcast and YouTube channel Neil is also available on LinkedIn and Instagram. Neil in the social media channels of Instagram as well as LinkedIn.

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for Marketing at Superside which is a famous design agency. Through LinkedIn and Twitter frequently she discusses how she approaches marketing and what's going on within the midst of Superside.

Her posts are honest and candid, and when you read them, you'll often feel like you're part of her Superside team. For instance, in February, Amrita shared on LinkedIn that her team invested in "a number of moonshots" due to the fact that, as she explained,

"I'm calling it COMO. Like FOMO, COMO is the cost of being left out this is the reason we'll invest our money in areas where we believe COMO is extremely high." COMO is extremely high."

A few months later she revealed the outcomes of these choices, such as making a bet on video. She also explained how developing a dynamic, individual-centric ad helped increase their link click-through rates of 48%, reduced their cost-per-click down by 62%, and reduced their cost per million by 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and founder of Shift ONE that is a B2B online marketing company. A lot of his posts are on how marketers can move the needle by simply providing value to their community. As Dylan tells Peer to Peer Marketing:

"I consider it is one of the biggest areas of digital marketing currently to explore is the field of community marketing. Find out ways to build a physical as well as a digital community where you provide worth, as well as where you can build solid and loyal clients who will also be likely to buy from your company."

Dylan is available on Dylan her personal social networks on her Twitter, YouTube, and LinkedIn, YouTube and Twitter.. It is also possible to download her audio podcast , The Dylan Kohlstadt Show, via the Spotify app or Apple Podcasts.

Rand Fishkin

Rand Fishkin is co-founder and CEO at SparkToro which is an audience research tool that helps brands better understand their clients. The company is known through Twitter for his work to help users in understanding how they can better make use of data and analytics to improve the strategies they employ for marketing.

Q: How can you identify the most popular social network(s) your audience/community is using?

Pure presumption (e.g. B2B is usually LinkedIn, Twitter is where games crowd hangs, Insta & TikTok are for B2C in fitness/fashion/food, etc, FB for conservative news)?

Or do you do actual research?

" Rand Fishkin (@randfish) September 19 2022

Although Rand advocates for the application of research and data to clients across the various forms of marketing Rand has been able to experience the potential of video marketing:

"Video offers some truly unique capabilities. One that I've discovered is the memorability of video and its ability to leave a mark which lingers on the viewer is unrivaled." Rand Fishkin

There is also Rand also via LinkedIn.

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