Cassey Ho of Blogilates shares tips for success prior to SXSW

As we approach a recession everybody is seeking strategies to secure their business. This is true especially for content creators. A lot of people have come to the conclusion that the sole reliance on sponsors and brands to generate revenue is not viable..

A recession is a distant thought. Brand-name offers and similar deals aren't popular for being consistent and even less so among artists with large fan bases. When you incorporate recession into the mix, then offers could be canceled completely in order to create money for many creators.

Solutions to this dilemma are being researched for this issue, including the development of funds for social media that look like those that TikTok offers. Though the funds may not be as popular, they've been criticised for the small amount of money they pay because of the large quantity of creators looking to donate a portion of the funds. This has led to TikTok is currently looking into a fund to help creators with the promise of more cash, however it's uncertain if the newly-created variant of the fund can be expected to accomplish as the version of 2020 did however, it's not.

To understand the heart of how creative entrepreneurs can create viable companies with no limitations that social media has brought sat down to chat with the entrepreneur of legend herself, the business pioneer Cassey Ho, better known as Blogilates.

About 12 and a half year ago, the most tiny Pilates at the sofa YouTube video helped bring Cassey to her status as an influential individual. The YouTube videos she has uploaded have attracted more than 14 million viewers through her YouTube channels and were watched more than two billion times.

In the end, Cassey can focus her attention on her passion for fashion. Cassey is currently running two however, two multimillion dollar portfolio businesses: Blogilates and POPFLEX along with collaborations with 24 Hour Fitness, where her distinctive method is POP Pilates will be taught at gymnasiums across in the United States. The agreement also covers the world-renowned POP Pilates online certification course and the certification course, the latter of which Cassey manages through .

With the help from her faithful fans and by adapting to the needs of her followers by providing various items Cassey has the potential to create a lucrative company that has been on the agenda for more than a decade.

Check out our Q&A interview with Cassey to discover more about her strategies for earning a variety of income streams via digital and physical items like clothes, toys, and more.

HTML0 The responses were lightly edited to improve the clarity.

What's your favorite song to play?

You can say that I'm a fashion and fitness business owner. My initial venture was YouTube teaching pilates. In all my online platforms, I'm averaged between 14 and 15 million customers with 2 billion views. I began my professional career by offering a set of free video workouts for home use to customers, but it wasn't really my goal. Always wanted to be stylish. Since I started my classes as a teacher, I created the following of a group that allowed me to rekindle my original desire to be an aspiring fashion-forward. My students wanted yoga mats and clothing which is why I chose to outfit my students. It's been wonderful journey in witnessing how the power of social media brought me back to the yoga practice which I had initially wanted to. My yoga mats can be purchased from Target within the category of Blogilates. POPFLEX is my business for clothes.

Let's see how social media might make you more enjoyable. What prompted you to launch the YouTube channel?

I worked as an instructor for pilates part-time during the time of my college years and also the POP Pilates specifically. The exercise requires music but at the time, there was no instructor for this kind of Pilates. Pilates isn't a music-based exercise or any other type of music other than classical. It's the reason I was teaching this class in 24 Hour Fitness as well as finishing the class within the same year following which I was given the opportunity to instruct in Boston and was forced relocate to another nation as no one was willing to teach this type of pilates over a prolonged period of. This was the option I chose, so I recorded an exercise of ten minutes and put it on the YouTube website in the year 2009. The video was intended for just 40 participants who exercised at the gym. That's it. When I published it and viewed the blog again until about a month after. It received thousand of visitors, as well as thousands of people wanted more details. This is what fuels Blogilates!

What's your opinion regarding how social media has impacted your life post-blogilates? Blogilates during 2009?

In 2009, there was YouTube as a type of video. Facebook served as an online community for building an online community. It was a fun place when it was in its early days. As time has passed, we've seen numerous social media platforms go into use, and it is exhausting. You must ensure that you maintain your status by staying current with the most recent platforms. Your job is to figure out what you'll be sharing with your followers in each as well as how you'll be able to create content that is appropriate to every platform. It's important to do what you're proficient at and, however, social media is, in the end is, at the end all, is just a tool. So, it's dependent on the people who are following how you use this platform. But, for me I consider it advantageous because it's successful in breaking down the obstacles and no one is hindering your success. Explore and experiment until you discover the kind of material you love however, you're constantly trying to improve it each time.

What's changed since the initial launch in 2009? What's changed since you began creating videos for YouTube?

It's been some time since we've witnessed a significant shift! In 2009 we saw there was the chance to make profits through partnerships with brands. This wasn't true; AdSense wasn't even a feature prior to. YouTube users made videos on YouTube due to the simple reason that they wanted to showcase their skills with their humorous video clips along with other material they made. That was it. The goal was not to become famous or becoming YouTube stars. The year 2023 is the one that is quite different from previous years in a variety of ways. It's likely to be less authentic.

Some people want to be influencers or creators because they want fame and attention. They assess their worth based on numbers, which could be somewhat sad considering that most creators who started their careers in 2009 were trying to build relationships. This is why I attended the event. I had a desire to master POP Pilates. That's the reason why Blogilates is in existence for more than 14 years. Blogilates isn't gone away which is why it's happening with regard to the brand-new CEOs. I believe that the industry is different, and much greater than ever. It is a great opportunity for entrepreneurs since they don't need to depend on conventional media or advertising in order to promote their company to anyone across the globe. It is possible to begin talking to potential clients using smartphones and build an app called TikTok together with a YouTube brief, and an Instagram Reel.

What was the experience for you when you began earning money from YouTube? Do you have a method that you could use to earn a steady income? If yes, would you be willing to share details of your plan?

In truth I'm not entirely sure whether it was an actual idea or not. There was always work in the background. It was never for me to become a full-time contributor in YouTube. I was doing something in secret regardless of the reason, whether that was selling products or my first and only position as an employee of a corporation. This is why I wasn't planning to perform something. But in the beginning, I noticed that YouTubers and bloggers were signing brand contracts but I didn't know that I could sign a brand contract. the idea of getting an agent, or maybe an administrator could be an option. A blogger friend of mine advised me "Don't worry about it, you don't need to be out. Maintain your growth and they will be there.' This is exactly what transpired. It's difficult to determine if I you think that's the right strategy, but I was focusing on my readers, and I tried to provide them with high-quality content that I had a strong belief in. All the rest was the result of this. Advertising, brand deals and every other thing is part of my earnings streams. However they only make up one percent of the total because it's my primary source of income.

It was a common thing for you? Was it the result of the internet?

The initial stage was more than an ebb. I designed yoga mats as well as bags, and brands were that were being drafted and their prices were going to go higher, however as they expanded I was without material. I wasn't an enthusiastic fan (brand agreements) since most of the agreements you sign have to sign are with a business that just does not know or understand the strategy the company is following. You comply with the instructions in the document however, you must present your work and cut off the bullet areas. Then, they're trying to make modifications because they're not satisfied about the manner in which it's being presented. I felt a continuous sense that people were giving me advice on what I should and shouldn't perform using the content I wrote and my audience. I became so dissatisfied with the agreement regarding brand that it's been my intention for the last several years to stay out of any agreement with this brand and instead focus on talking about my company.

Let's talk about the algorithm. Do you think that these algorithms have a negative impact on your capacity for making profit through social media?

Since I started creating videos in the last two months I discovered that the way in which the TikTok algorithm or YouTube algorithm worked, might vary from Instagram algorithm. This algorithm can decide whether an item because of how fast it's going to be able to gain popularity. We've had one of our legs-shaking videos explode in popularity to garner over 25 million views It was then gone in just about two hours. A blog post can be very popular on one platform but it will not be the same on another platform and it's the same video. It's fascinating to see what the result is, however, I'm not certain if it's due to the viewers I'm targeting being differing on the different platforms. However, I'm certain it's due to the fact that TikTok is extremely risky platform that could become popular because they're capable of serving the same audience to that is available on TikTok But, whatever the motive, it's interesting. The algorithm is a key element in the way videos function as it plays a significant impact on marketing. However, If you're focusing on producing top quality products such as the team we work with and I do each day, there's no need to examine the video which is at the top of the checklist. They're nice, however our company does not rely on the quality of the video. Instead, it is based on the quality of its product.

Over the next few years, producers will realize of the necessity of using social media to increase the number of their followers, and also to serve to increase traffic  rather than as the instrument to direct monetize as you have done. What are your opinions on this latest trend?

It's essential to have something for your audience. It's crucial to offer something of value, whether it's entertaining or for educational reasons. It's difficult to create an audience when you're looking to take money from people. It's the reason you need to consider the customers who are currently here: What is that item you're sharing with people you'd like them to bring home with them and be able to recall what it is they are happy about? Just keep trying to help your clients. If you're about to release your product, customers will remember your help to them. They'll want to be an integral part of your process when the product is launched. For me, while this wasn't the plan I was thinking of it was actually the result.

YouTube videos are available for viewing on YouTube and are available at no cost for viewing during an entire decade during the design of the product, as well as those who want to see the process of creating the product and are interested in being a participant in the process. The result of engaging viewers in my design project that I've designed is a genuine community.

Most creators think that the sole method of earning money is through brand names as well as affiliate agreements that are made on social media. Which are the top locations for creators to diversify their sources of their income?

The article will provide methods creators can diversify their sources of income. Naturally, there are companies which permit users to utilize AdSense on YouTube as well as the creator fund that is part of TikTok. Creators could also contemplate creating items and products, or even digital products, such as services, or an online class on . When you're done with your work day, think about what value your offering. Are people ready to shell out money for? Consider this as you can create content for free However, you cannot provide everything you've created for free. If you do, you'll get burnt out. In addition, studies have proven that an individual opts to purchase an item, they are more likely to stay by performing what they tell as opposed to those who receive the product at no cost.

It's important to know what your value is prior to putting your worth into something that could include an object, a content, service or.

How can you increase the impact of your followers through social media platforms for POPFLEX and the Blogilates Collection of merchandise sold at Target? What is the best way to direct people via social media to your site?

I'll tell the audience how I came to come to the concept. When I display an amazing item of clothing, it's more than just declaring "Oh, this is incredible piece of clothes. It's essential to purchase. We don't even sell to the people we serve. We assist them in learning. I design in order to resolve challenges. I involve my clients during the design process that allows them to take part in the processand participate during the design procedure. Their design requests are passed on to the team working on development  as well as they help with making the things take place. This process takes place by using this method and I create trust between my clients. We don't treat them as customers , and treat them more as co-designers. We are able to create the perfect experience to everyone.

In regards to shifting my audience off my Facebook and Twitter accounts to my website I focus on basic aspects like putting up Instagram a link. For example, making use of tags to advertise your products. Links serve to guide customers to my social networks to my site. Additionally, I use different content creators to display my items in addition to illustrating the way my clothes are worn by women of all shapes and shapes. The content I write will draw customers to my website. In addition, I offer an email newsletter which generates large amounts of money.

How did you get started ? What was the inspiration behind you creating Pop Pilates? Pop Pilates courses on ?

I had been searching tirelessly to find an internet-based platform that could offer the Instructor Education program that I designed in the days prior to the introduction of the program. I had discussed the possibility of teaching POP Pilates in 24-hour Fitness. Over the coming months, POP Pilates becomes the principal Pilates program at 24 Hour Fitness locations throughout the US. That's why I tried to locate an online program or platform that can host the instructors and provide dance instruction. It didn't turn up any. While watching Chalene Johnson's show on radio. She was talking about something and she spoke about it . Then I found out about the issue! This was the one platform that let me do the work I needed to complete at the speed necessary to get it done and I'm thankful for it.

Examining the landscape of creation throughout. What are the top errors made by creators when they are in the present situation?

Some creators commit numerous mistakes. The most frequent concerns I've observed is the way creators get an audience, and also gain recognition. Then, they find out that they've signed brands agreements, and their content is unnatural. They're sure they'll need an income and will need to pay and pay their costs, but they're losing trust with their audienceand their audience. I've observed that this kind of content diminishes the credibility of creators. In addition, I'd like to learn more about the professional life of a creator that relies on different occupations. Teachers for instance, can today be an influencer. This whole increase in fame is due to being an educator. But how do you know the best way to go about quitting teaching since they are now well-known for their role as creators?

We have a suggestion for you. Begin a discussion in a group .

What's it that the designers of the game aren't doing enough?

Everyone tells me daily that "Everyone wants" the same thing as you have. Many would like to create the brand in order that they will not have to discuss other brand names constantly. But here's the truth, I'd recommend that you must take part in it in a way that is fueled by enthusiasm. You must have an interest in running a business that relies on selling products. I believe that each musician who's managed to gain an following must offer an product or service. This is where the creators must be. You must think of yourself as a lover and be a part of your product since without this, your product may be very difficult to sell.

Which piece of advice would you give someone just getting started that is trying to get started using digital instruments?

It's akin the idea I mentioned earlier, which is identifying what worth you can offer viewers prior to determining the best way to communicate your message so that it is a possibility for people to buy the product. You have to remain focused on what that is. If you're unsure that you're not in a rush then it's okay. It's feasible to check what you can do with free content. The key is to feel your way through the people who are watching your content. Remember you need to be cautious not to let viewers steer you to a path that isn't your style. If you don't pay close attention to the stats to the point that you focus on the facts excessively, you're losing your personal image. You may lose your purpose and you're not sure who you are, which is one of reasons why artists are burned out. People who are no longer pursuing their enthusiasm feel depressed because they're no longer living their individuality. They're creating and living in the service of another. Be aware of all the messages that are coming out of your inner. You must remember that it is essential to produce materials that appeal to you personally or else it will likely become a total failure.

Your digital fate is completely yours

The future of success for creators relies on diversifying sources of income so that companies will be viable, like the way Cassey did.

Digital services, including online education as well as physical merchandise and deals with brands, Cassey has been able to make a difference in the world. She can, in the end, manage her future.

If creators start following their lead, the way they use social media will be bound to evolve. They'll be using it more for the sole purpose to earn money for their work, as opposed to directing people to other reliable source of revenue , like digital services.

"The most significant contribution I've ever made was helping me build an instructor community that is active within Pop Pilates." -Cassey Ho Cassey Ho

Already, it has supported nearly 55,000 entrepreneurs, who have earned the equivalent of $4.9 billion. It is growing by the second.

The middleman has been eliminated, which means you get to keep all of the profits you make and control your clients, their customers and their customers, as well as your method of doing business and the name of your business.

Find out more about the best way you can control your destiny, and achieve success as an Entrepreneur and Creator Catch Cassey, along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback during their appearance on the stage for patrons at SXSW in the coming in the next few months..

If you're contemplating expanding your earnings through digital channels, you can try them and investigate your options using the free trial for 1 week..

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