Cassey Ho of Blogilates shares the secrets to success ahead of SXSW

In the midst of the prospect of a recession, many are searching at ways to protect their own interests, which includes those who create content. As a result, people are realizing that using only brands or sponsorships for revenues isn't sustainable..

A recession in the near future could have a negative impact on the image of brands. Deals with companies or other arrangements seem to be renowned for their sameness, even for those who have established important following numbers. Incorporate a recession in the mix, and contracts could cease to be means of earning cash for musicians.

Solutions for the issue are being researched, one solution is Social Media Creator funds that is similar to the ones TikTok offers. While they're not exactly what they're portrayed like, it's actually a great idea, but the company has been criticized by users for their low payment rates due to the huge quantity of creators wanting to get a share of the profits. To counter this, TikTok is actively trying to test a new creator fund which will offer creators more cash. However, it's not clear if the revamped version of the fund can perform things the earlier version could not.

To understand the root of the creative people in their ability to develop sustainable companies free of the limitations on the internet, we set down for a discussion to speak with the queen of business herself and an entrepreneur Cassey Ho, aka Blogilates.

In just 12 years ago a tiny Home pilates YouTube video gave Cassey becoming the world's most famous. Cassey's videos have enthralled 14 million people with her content, and were watched by more than 2 billion people.

At the end of the day, Cassey can concentrate on her love of fashion. Cassey has more than two , but she has two million dollars of portfolio of brands. This comprises Blogilates and POPFLEX and her partnership together with 24 Hour Fitness, where her unique approach to POP Pilates is offered at fitness centers throughout the United States. The agreement is a part of her popular POP Pilates online certification course that Cassey is the host on .

With her ability to attract her fans and be able to adjust to the requirements of the crowd through a myriad of possibilities, Cassey has built a company that has been at the top of her game for more than 10 years.

Take a look at this Q&A interview of Cassey to get a thorough analysis of her strategy to diversify her revenue through the sale of physical and digital products, as well as other methods.

HTML0 Notice that the answers are slightly edited to improve the clarity.

Which is your most favorite elevator track? use?

You could say I am a fitness and fashion business proprietor. My initial business was YouTube to teach pilates. In all my platforms, there are around 14-15 million people with two billion views. My journey began by offering free home exercise videos to users. But, that wasn't my goal. I've always wanted the opportunity to appear fashionable. When I began teaching yoga, I've built the community and, following that, I could get back the original goal of wanting to look stylish. My students were asking me for yoga mats and yoga clothing and I also wore clothes which is why I began dressing my students. This was a great encounter that is bringing me back to my initial enthusiasm. Yoga mats can be found at Target under the category Blogilates. POPFLEX is the name I used to provide clothes.

Let's take a look at how social media plays a role in your life. What made you choose to create your own YouTube channel?

My position was part-time pilates instructor at college. POP Pilates particularly. It can be done with music. At first, there was no instructor teaching that style. Pilates was taught with no form of music or classic music. This is why I taught the class in 24 hours Fitness when I was going to be graduating during the time I taught it. The moment I was offered the job I received an offer for a job teaching in Boston and I realized that I needed relocate across the country and could not teach this type of pilates. This is why I created the 10 minute exercise and put it up on YouTube. YouTube website in 2009. It was just for forty participants at the fitness centre. When I uploaded it, the video, I did not get permission to view until a few months later. It was viewed by millions along with a large number of users seeking more information. This is the most important motive behind Blogilates!

Have you made any changes about how you interact with social media in the last year? since the time you began Blogilates early in 2009?

As of 2009 YouTube utilized to make videos, and Facebook was the platform to create communities. This was a great place to be a few years back. As time has passed, we've seen numerous social media platforms come into play in the past. this has required an immense amount of effort. However, it is essential to stay current and be up-to-date with latest platforms. It's important to determine what kind of content that you'll be able to share with those who use them as well as what you will create in a way that's relevant for every. Keep in mind that social media, at its heart is an instrument. It all depends on those who follow you via that tool However generally, I think it's a positive as it allows you to break through barriers and produce something that will not stop you in achieving your objectives. Try again and test until you discover a type of content that performs, which is why you keep working to make it better each time.

What's happened since you first started the channel in 2009? You're the creator behind YouTube?

It's been awhile since we've had any big shifts! In 2009, it was the final time this was available. Earning cash through brand partnerships wasn't a thing; AdSense wasn't even a feature prior to. YouTubers uploaded videos to YouTube in order to fulfill the goal of sharing their expertise humorous moments and content. That was it. The goal wasn't to be famous or to become YouTube celebrities. Now, fast forward to 2023, and the world has changed so much, and , in numerous ways, it's not like the first.

Certain people are looking to impress or grow due to their desire to be noticed and appreciated. The self-esteem of these individuals is based on the metrics they use, and it causes me to feel depressed when I think about this because some of the founders who were first embarking on their quest in 2009, were in the area to meet and get to know one another. One of the reasons that I attended. I wanted to teach POP Pilates. In my opinion, that is one of the reasons Blogilates is around since more than 14 years as of present. There is no end to the existence of Blogilates as you observe happening a lot among younger bloggers. My experience has shown that the market has become more competitive and distinctive. This presents a huge opportunity for business because it does not require traditional media or advertising to make your business known. Begin to make connections with the individuals you wish to connect with through the use of the toggle on your mobile device and creating your personal TikTok short, YouTube video, and your own Instagram Reel.

Did you experience the first time you made cash through YouTube? Do you have a method that you can use to generate a consistent earnings? If yes, could we know the exact details of the strategy?

However, I'm not certain that this was an actual idea or not. My job was always as a side hustle. My aim was not to contribute full-time to the world of YouTube. I did my job in the background regardless of whether I was selling products or performing my final and most important work as an employee for a company. So, I didn't have a clear strategy. At first, I realized that YouTubers and bloggers are able to sign brand agreements but I was not sure whether finding an agent, or even a supervisor was at all likely. Bloggers once said to me "Don't think about this. It's not necessary to reach out to anyone. Build your following and eventually they'll show up.' That's precisely the scenario which occurred. It's unclear what I was thinking about when I came to the idea, but, I focused on my readers , and worked to reach them through the creation of great content that I believed strongly about And everything else was born from that learning. AdSense, brand agreements along with other income sources are my main source of income however it's only making just a fraction of my total revenue since it's the main source of revenue.

Do you notice that this has happened repeatedly to you? Was it mainly due to social media?

It was more than a division, because I was continuously making yoga mats and yoga bags as well as branding partnerships. These were there every day and continued to increase over the beginning. The greater the number of them became, they caused me to be more upset. I'm not an avid fan of brand deals as often, in the event that you decide to go with the deals you'll get associated with a company that doesn't fully support the goals that you've set for yourself. This is like reviewing the bullet points of the brief. then you send your material to the brief and then remove every bullet point. They then want to make an adjustment as they're not happy with their decision. I always had the feeling that others were telling me which I should or shouldn't do with my own material and also my viewers. I became so unsatisfied by brand agreements that I've decided to make it my plan over the past several years to opt out of such agreements and instead be focused on the promotion of my brand.

The next step is to discuss the algorithm. Do algorithms affect your chance earning money from social media?

When I began creating videos about one and a half years ago, I've experienced the chance to see how the TikTok algorithm or YouTube algorithm performed, and possibly, less than that than the Instagram algorithm. It could help determine the long-term viability of an item , and will also decide if it's likely to be a huge success. As an example, we saw a depressing video explode in popularity and surpass 25 million views within an hour. The product was also sold out the item within less than 2 hours. In certain instances, the exact same post may become popular in one location however it's not available in another site that is identical to the post. It's interesting to know what the findings are in this instance, but I'm not sure if it's because my customers experience different things on various platforms. I'm certain that it's because like TikTok gives a better likelihood of getting viral because of its position at a point that they can connect to the same audience regardless of who's viewing the content. is the situation, and it's interesting. The algorithm has a significant impact on video's effectiveness when it comes to performance. This is the reason it plays crucial roles in selling. However, when you're in seeking to create a high-quality product that I and my team do every day, there is no reason to watch these viral videos. These videos are fantastic but my company isn't dependent to be well-known. Instead, it is focused on the high quality of its products.

We are hoping that in the next years, creatives will be conscious of the need to utilize social media as an opportunity in order to grow their audience in addition to increasing the amount of traffic sources, not directly monetization instruments like the ones we've witnessed. Can you discuss this development?

You must be able to give something that is valuable for the people you help. It is essential that you offer them something of value, whether for entertainment or educational. You can't create an audience when you're just seeking to profit from your audience. So, what you're doing for those of who are listening today: What is that aspect you're trying to convey to the people who you're speaking with that you would like them to carry home and remember? Just keep trying to help your clients as you get ready to release your product you'll find yourself thinking about ways you can help them. They'll want to take involved during the development process after your product launches. In my case, although there wasn't the intention I was thinking of, the result was exactly the way I had envisioned it to be.

YouTube offers free videos since more than a decade, and is also used to design objects and those who are aware of the process of design and wish to be a part of it. Furthermore, they may include their ideas into the design process, creating this project as a genuine and authentic community.

A lot of creators think that the sole way to make money is by partnering with social media. What are the most efficient ways to help creators diversify their sources of income?

Let's look at all ways creators can diversify their income sources. Brand-name contracts are a sure investment, including AdSense on YouTube and TikTok's creator fund. Creators could also look into creating merchandise, products as well as online services including online courses that provide training . In the final day, it is essential to determine the effectiveness of your product. What do people want to buy? You must consider this since you can create materials for free. However, you cannot give away everything without cost. If you do that, you'll be exhausted. Furthermore, it has been proven that when a person purchase something is more likely to retain the purchase, even if they receive the item for free.

HTML0 I feel it's essential to know what your worth is before putting it into some other thing. This could be a product of service, or data.

How have you managed to grow the amount of people who follow you through social media to aid in promoting POPFLEX and the Blogilates collections of products that are sold at Target? How have you directed visitors on social media to your website?

Let them know why I chose this concept. When I show off an amazing item of clothing, I'm not only saying "I've found an awesome garment. I would suggest that you purchase the product.' We don't even market to our customers. They are taught by us. I design solutions to problems. I include my clients in the process of design to help them be engaged in the process of design and including their ideas to the final product. Their design requests will be passed to the development team, after which we aid in bringing it to fruition in addition to establishing confidence between my customers. We don't just treat them as customers, we take them on as designers. This results in a positive service for all.

In the way of redirecting my fans to my accounts via social media to my website I concentrate on the obvious such as putting my URL on my Instagram. For example, the use of tags for promotion of your product. Links are a great way to direct my clients to my site. Also, I employ different content creators to show off my items as well as illustrate how my clothes can be worn by women of any dimensions and size. We do know that the articles we write will direct my customers to my site. Additionally, I utilize my email newsletter to make lots of sales.

What was the process you went through to get to the very beginning ? The reason why did you choose to develop Pop Pilates? Pop Pilates courses on ?

I had been searching tirelessly to find an online platform which could give me a teacher-training course in the first episode in this podcast, I talked about the possibility of teaching POP Pilates within 24- Hour Fitness. In the next few years, POP Pilates becomes the official Pilates program at every hour of 24 Hour Fitness in the US. Therefore, I searched for an online platform or program with all the instructors as well as showcase the dance routine. I couldn't find one. This happened when I was watching Chalene Johnson's show that is hosted by her her blog. She was talking in a casual manner regarding something, and then she started making references to . This is what I discovered about  her! This was in fact the only solution that could let me achieve what I wanted to do at the level I desired and I've been thankful for it.

The creator landscape overall. What are the most common mistakes creators make within the present context?

Many creators make mistakes today. The biggest problem I've observed is the method by which creators manage to build a huge number of fans. This is when they receive contracts with brands and their content starts to look strange. There is a legal obligation to pay , as in addition to the requirement to make the payments, but in the process the content is causing them to lose faith in the people they're following. The experience I've had is that this kind of content can be an attempt to damage the credibility of the creators. Additionally, I'm curious to know the way an artist's work that's dependent on a different profession can be carried out. Teachers can, for example, turn into an influencer. Their whole rise to fame is due to their role as teachers. How do they cease teaching since they've become successful [as an artistas an artist]?

It's easy to start a class about .

What's the one thing that the public doesn't hear about creators doing enough of?

It's obvious that everybody wants to own the things you already have. Everybody wants access to all sorts of items and not having to consider competing brands all of every day. But, I think that in order to have the desire to have it, you must feel enthusiastic about managing any business that's built around the products. Anyone who has created an audience must be able to offer a product or service. This is where creators should be and they must have faith in the product and market it that you've developed. If you aren't confident in your product, it's most likely to be hard to sell.

Are there any suggestions you'd offer someone new to this path seeking to begin using digital technology?

I believe it relates to the suggestions I've offered previously about determining the value you could provide to your clients at the beginning before figuring out the best way to convey your message to make it accessible for buy. You have to know the worth. If you're unsure it's okay to ask. It's possible to test your opinion using resources available for absolutely free. It is important to feel the eyes of those whom you are in front of. Additionally, I'd like to advise you to be careful in allowing your audience to direct your direction in a direction that you are uneasy with. If you follow the numbers excessively and get involved in numerous debates, it might cause losing your identity. Then you'll be unable to identify yourself and will not be able to identify as the real you. That's the main reason creators get fatigued. People who work in such work feel unhappy since they have the ability to create with others. They're living and creating their lives to the benefit to the benefit of someone who is not their own. Thus, you must pay attention to each signal that passes through, even your heart. When you're done with your day, it's vital to make content which make you feel happy since otherwise, your work won't be sustainable.

Take the reins of your destiny with the help of digital tools

The potential for creation success is dependent upon diversifying income streams in order to develop sustainable companies as similar to the ones Cassey did with Cassey.

Through digital platforms, such as courses online and tangible items and partnerships with brands, Cassey has been able to change the world and also control her destiny.

In the process of becoming more like their counterparts and utilize social media in a completely new way, their view on social media will develop. They'll use it less to monetize their content instead, but as a way for users to be directed to alternative, trustworthy sources of income, such as digital-based goods.

"The greatest contribution HTML0 made to my life is that it has helped me to create an instructor community which is extremely robust within Pop Pilates." Cassey Ho Cassey Ho

The foundation has supported over 55,000 entrepreneurs that have earned the sum of $4.9 billion. The number of beneficiaries is growing with every passing day.

We're going to rid ourselves of middlemen so that you get to keep the total earnings as well as the rights to the target market and basis of your business, or even your own name for the brand you're using.

Find out more about ways you can be in the charge of your future and be prosperous in your career as creator or entrepreneur. Catch Cassey as well as Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback at the stage of sponsorship of SXSW in the coming months..

If you're considering raising the amount you earn through digital products Test it out with the 14-day trial trial.

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