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HTML0 After two consecutive quarters of negative and uncertain The third quarter of Q3 represents a moment in the overall view of the financial aspects of participation.

The market for membership is experiencing one of the toughest period in the recent. The rising cost of living, the increased risks of uncertainty, as well as the need for a better consumer will be the main drivers through 2022. The repercussions of these shifts, as well as the extremely volatile market for financial instruments have now spread across every sector.

The industry of membership isn't the only one. While the 2022 projections for revenue that were made in the boom of membership in 2021 quickly began to look out of reach for in the past year, members are now forced to look more closely than they have previously looked at every part of their strategy.

In a nutshell For those who are a membership administrator, the year 2022 relentlessly checked your faith repeatedly.

Each and every story up to this point will have you believing that the rest of 2022 is going to be extremely negative for our members. We need to be prepared to face a decline in all areas of consumer and in each industry and business.

But not so quick.

Looking for the moment

It's true that in tough market conditions and in business, it is always important to look for indicators of signals, signs and proof that the point of change may be near or right in front of us. While we don't usually be aware of a turning event until months or weeks after the event but it's a certain thing that is associated with the turning point - an event.

Q3 was precisely the time.

This was the moment when the members' representatives had very good results in extreme negative sentiments. This was the moment when the silence was more pronounced than the chaos. This was the moment when operators demonstrated that their product was so beneficial that their customers could not be without it.

It was at this time which marked the divergence.

The biggest risk for businesses that run memberships in downturns is when they are negatively influenced. Customers who were steadfast and confident about their businesses during this difficult year continued to plan, build and plan for the future but without knowing when it might take place. When the third quarter is completed you can look in the rear-view mirror with confidence that it actually is happening.

The uncertainty creates opportunities

Our customers' memberships were significantly superior to our own in the third quarter of this year. All across our portfolio of products, we've witnessed the memberships break records in terms of earnings as well as retention and members. By staying on the right track and being not influenced by other narratives will ensures that our members benefit from the increase in members we saw during the third quarter of 2003.

A well-planned and managed overall member strategy can be the primary driver for efficiency of the members even in challenging conditions. The best returns are occurring when operators decide to make a big investment in their operations in times of recession, but are more be cautious in times of high expansion. Our approach has helped our clients to make funds to finance their businesses during times that are ripe for opportunity, like those we saw in the beginning of 2022.

It's a long-term strategy and members who are operating with this perspective are aware that external uncertainty and negative emotions create long-term chances for sustainable growth in the number of members.

As a membership operator You cannot know the precise timing of upswings or downswings, such like we saw in Q3 but you are able to plan for these.

One thing that you can be certain of is that incidents such as this will take place when you would most likely expect them too.

Keep on building.

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