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HTML0 Following consecutive periods of negative and uncertain Third quarter Q3 is a major event in the longer-term view of the economy of membership.

The membership economy has been going through one of the most difficult time frames in recent years. Rising inflation, heightened risks of uncertainty, as well as the need for a better consumer have been driving the developments through 2022. The repercussions of these trends along with extremely volatile market have now filtered into nearly every sector.

This is also true for membership. While the 2022 projections for revenue of the boom of membership of 2021 began to quickly feel out of reach throughout the course of the year, members must now dig further than ever before at every aspect of their plans overall.

The simplest way to summarize For those who are a membership administrator, 2022 repeatedly tested your conviction frequently.

Every single report that has been made to date would have you think that 2022 will be very negative for our members. the need to be ready for a recession across all consumer sectors and in all sector and business.

Not so fast.

To find the perfect moment

If you are in the midst of a difficult economic environment and in business There are always signs or signs that indicate that the point of change may be near or right in front of us. Although we rarely be aware that a shift occurred until months and weeks after the event There's one element that always occurs with turning points and that's when the moment arrives..

Q3 was the exact moment.

It was a time when members' managers saw exceptionally positive outcomes despite extremely negative sentiment. It was a moment where the silence was louder than the mistrust. It was a moment in which the owners proved their product was so valuable that the members refused to stay without the product.

This was the reason for the divergence.

One of the biggest risks for members during slowdowns in the economy is that they can become negative. People who were unwavering and positive about their businesses through this difficult year will continue to plan, build and anticipate the event, without even having any idea of the date it will happen. And now that Q3 is completed and we can look in the rearview mirror to be sure that the event is actually happening.

Uncertainty creates opportunity

Memberships of our customers performed much higher than ours during Q3. Within our whole portfolio, we've witnessed these memberships break new records for their revenue, retention rates, as well as the number of members. Being consistent and non-reactive to larger narratives enabled our clients to gain from the growth in membership that we witnessed in the third quarter of the year.

A well-planned and managed plan for membership is the primary driver behind members' outcomes even in difficult environments. Research shows that there are the greatest results when businesses decide to make a big investment in their business in times of recession and then revert to less impulsive spending during times of rapid growth. Our strategy has enabled our customers have cash reserves to support their businesses during times of growth similar to the ones that we have experienced during the first quarter of 2022.

The game of membership lasts a long time and those who are in this position realize that the external environment and negative feelings create long-term chances for sustainable growth in membership.

If you're a business that offers memberships, you can't predict what exactly happens to the timing of upswings and downswings like that we experienced during Q3 , but you are able to prepare to be prepared for these.

The only thing you can be sure of is the fact that the events are likely be happening at the moment that you least would.

Keep building.

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