Mailchimp vs. Mailerlite vs. SendinBlue: The most effective mail marketing system

In the midst of numerous marketing channels -- a myriad of social media websites, in-person occasions, webinars and call calls, online forums and chat rooms email is still a hugely preferred method for communicating with customers. It's affordable and allows you to establish an immediate relationship with your audience.

But which email provider is the easiest to use and also the most cost-effective? Which email marketing platform helps you minimize bounce rate or assists you in creating beautiful emails or provides the most granular control of your data?

Here's an in-depth look at the best and most popular email marketing service providers.

Are you looking for a comparative of platforms like Campaign Monitor, Klaviyo, Drip and ConvertKit? Be sure to check back! We will be diving deep into the most effective CRM-related ecosystems will be coming shortly!

Chart of comparisons at a glance

Mailchimp -a land of opportunities

Features and pricing

Billed as a place to "grow your audience and your revenue", Mailchimp is an online platform that allows for email marketing, automated workflows, customer segmentation, along with tips and education.

Mailchimp offers a forever free plan that lets you mail 12,000 messages to up to 2,000 customers. While, on this program, you're required to show their logo when you send emails to your customers but it's still a great offering for up-and-coming businesses. Plans that are paid start at just $10/month for 500 or more customers; it also grants many premium features, including the most advanced audience segmentation technology as well as live support chat.

How does it work

Upon logging into your account, you'll be able to view the data for the most recent campaign's performance. This will include:

• recipients
• open rate and clicks per open
• number of successful deliveries
• total opens and total clicks
• number of orders
• average order revenue and total revenue.

 Audience

Here you can create, manage and import your subscribers, also known as contacts. You can manually add new subscribers at a time by inputting their email address and other personal information in the form, or automatically import customer information by bulk import from an alternative website, download the CSV file or simply copy and paste your new contact information into.

After you've imported or established subscribers, it's simple to divide them up in accordance with their past purchasing habits, their the location they reside in, or their personal preferences. The ability to add tags manually to your customers in order to deliver targeted messages to those with similar characteristics, and Groups let you segment subscribers according to certain parameters or behaviour.

This section is also where you build sign-up or registration forms that allow users to sign up manually themselves to your emails. This can be done through HTML forms, a pop-up window that could be embedded on any site and a contact form that transmits messages directly to your inbox, or through a variety of integrations to your existing messaging application.

 Campaigns

This is where you can design and populate your emails, known as campaigns. There are a range of templates for emails to choose from in the event that you're promoting new products or an announcement, but you can also develop new themes and layouts within the Content Studio.

 Automations

The ability to tailor their workloads. This is referred to as customer Journeys. There are countless possibilities for ways to promote your brand or products for your current customersfor example, mailing a promo message to cart abandonersas well as to gain new customers, such as using Facebook Ads campaigns (optionally integrated through Zapier).

 Website

Incorporating the idea of e-commerce and running with it, MailChimp is now offering a website-building platform to "tell your story, connect to people and expand your business".

It's possible to get started with only one product; after 15-20 minutes to set up payments via Stripe (which allows you to accept payments from all major credit cards) and as little as 5 minutes for personalization you can start selling. Mailchimp is a software that automatically creates orders confirmations, shipping notifications, and abandoned cart emails to your shop.

Mailerlite -keep things simple

Prices and Features

Billed as a way to "create email marketing and websites your audience will love", Mailerlite offers digital marketing tools that can help you grow your reach faster and generate more revenue. The MailerLite team aims to "provide easy solutions for complex work" using a clean and practical designs and award-winning customer service.

The service is free as many as 12,000 messages per month and up to 1,000 subscribers The Growing Business costs $9/month ($108 for a yearly billing) to send unlimited emails per month as well as up to 1,000 subscribers; and the Advanced plan costs $19 per month ($228 if billed yearly) for unlimited monthly emails as well as up to 1,000 subscribers including numerous additional features such as priority support and protected pages with passwords. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

How does it work

After logging in, MailerLite gives you a an overview of the performance of current email campaigns with statistics including all active subscribers, the number of new subscribers for today and in the month ahead and the amount of emails delivered open, clicks, CTOR (click for open) and the number of subscribers who have not been subscribers who have not been opted out and spam complaints, if there are any.

 Campaigns

Email newsletters, known as Campaigns and are divided into pieces that are drag and dropped in the editor. Blocks that can be used as examples include Logo + content article with background image Highlight video, the RSS list one product aligned to left and footer.

If you're satisfied with the design, you can select those who are going to receive the email , whether through basic targeting or through advanced segmentation like "Signup Source is API' or 'Signup date is before July'.

 Subscribers

There are four primary methods to include new subscribers. Import from the CSV or TXT file duplicate and copy from Excel, add a single subscriber and import via Mailchimp. Mailerlite's Mailerlite platform can automatically remove multiple instances of mail addresses after import.

When you've imported or added subscribers, you can sort them out to target them more precisely: Segments are dynamic lists of your subscribers based on their traits and actions. Groups let you organize your subscribers based on interest or actions. Additionally, you can add your own Fields for storing any other information.

This section also has the Stats tab. This is where you will be able to examine your emails' average open rate per campaign, average click rate per campaign, an average subscribe rate per month as well as the average unsubscribe rate for each month.

 Formulas and Websites

The form creator in MailerLite lets you design and schedule pop-up subscription sign-ups to capture the attention of your readers in the best way. There are several pop-up types, including floating bars and sliding boxes, and you can select a timing or scroll duration prior to when the pop-up displays.

It is also possible to create simple landing pages to gather subscriptions or to promote previous emails to increase interaction, or publish a customer survey drive engagement.

 Automations

The workflows send out emails based on subscribers' choices or actions, such as their first sign-up or birthday. It is possible to automatically tag customers according to their behavior on the site and utilize these tags to make new groups and segments to use for targeted marketing in addition to sending promotions to those who have abandoned carts.

SendinBlue -- dig up the information

Features and pricing

SendinBlue claims to help users "Be there where your clients are, and handle all of your digital communications in the same place" though a combination of email marketing -- which includes optimizing the time of sending -- marketing automation, CRM and live chat.

The free plan is $0/month for up to 300 email messages per day, to unlimited contacts. The Lite plan is priced at $25 a month for up to 20,000 emails each month for unlimited contacts and A/B testing and email support. The Premium plans costs from $65/month for 20,000 emails to unlimited contact lists, which includes all the features of Lite plus automations, advertisements on Facebook, landing pages and telephone support.

How it works

Upon logging in, you'll get a quick overview of data from previous campaigns. It displays the name of the campaign as well as the amount of recipients, conversions openers, 'clickers' and subscribers who have not been unsubscribed.

SendinBlue provides the trackable open rate as well as the total number of open that can be tracked (the users who did not disable Privacy Protection within their email clients) in relation to the estimated number of open emails.

 email messages (within Campaigns tab)

SendinBlue offers a choice of email layouts for your newsletter, based on the kind of message that you would like to send: an announcement about the launch of a new product, advertising the event, or promoting blog content.

Templates can be pre-built from the gallery -- it's also within the Templates section. You can also drag and drop the template to make your own. You can also code your own from scratch.

 Automation as well as Transactional

It allows you to create automated workflows, depending on various factors. Each automation has an entry point, such as an online purchase which triggers the workflow process; an action such as send an email or SMS; and a condition like 'Is it their first purchase or is it their first purchase?'.

All of these factors develop workflows that help in a variety of tasks, such as inducting new customers into the system with appropriate material, sending out discounts for an existing customer in order for them to get them back on track in the future, and offering suggestions and upsells to active customers.

Contacts

There are two options to add contacts into SendinBlue. Either upload a .csv, .xlsx or .txt file on your personal computer as well as copying and pasting contact information from an .xls file. However, you are able to access to the Forms and Landing page functions via this page to create customized web pages to encourage users to sign up. You can also add a single contact with the contact's personal details.

The Lists section, in conjunction with contact attributes, lets you segment your clients to send targeted messages. In order to increase open rates higher, you can also customize your own sending settings like From Name, Reply-to and the Header/Footer of each list.

Conclusion

MailChimp, MailerLite, and SendinBlue are all geared towards slightly different user bases in the marketing via email space: MailChimp has a breadth of capabilities; MailerLite is lightweight and affordable; SendinBlue is data-driven.

Every option has a unique reason, and it is your responsibility to choose which one is the best for your needs and the audience you're writing for. Happy writing!

Methodology of research

During our research We looked at the top four indicators that a top email software should have. After defining the metrics then we decided to assign each one a rating between 1 to 5, to calculate a score which would allow us to sort them. With the score that we could compare and draw a conclusion about which platform is the most efficient and require further study.

The metrics The 4 measures with explanations of what we think a top email marketing company should be able to offer:

 The speed and ease of starting

1. Was it easy to start up, including creating an account and sending the first email?
2. Was the instruction for doing the more complex task like building an online site, clearly laid out?
3. Do you have a clear and clear way to navigate between the various services offered by the platform?

 Ease of integration and degree of intuitive

1. How simple/intuitive it is to integrate the platform with third-party software?
2. If there isn't any existing integrations, can you build one effortless? Are APIs easily accessible?
3. Are there features that are unfinished? It is it simple to design an email that looks and feels like what you had in mind?

 Positioning of the brand

1. How can the business market itself? How can it utilize words or images to draw customers?
2. What kind of clients are they trying to lure?

 Fees

1. What are the fees that the program have to charge? Are there extra processing fees (due to Stripe and other similar)?
2. Are there free tiers or trial period? If so, does the trial provide a full service or are certain features reserved for paying customers?