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     Cherie Hu from Water and Music discusses Web3 at Consensys 2022    

Water and Music, the publication and study DAO (decentralized autonome group) in the process of creating an innovative's guide to the business of music, was designed to aid in the facilitation of conversations between people in music technology. The company is now taking it one step furtherby actively engaging the industry group of experts to develop projects based on research, as well as to recognize everyone who is involved. The latest plunge by the company has been to the abyss that is Web3, the conceptual next technology of the web based upon blockchain technology.

"I believe a large reason for us to be expanding is that we're employing collaborative research models to help with editorial research," begins Cherie Hu who is the founder of Water and Music. Cherie Hu says that the business does regular "research sprints" lasting from to 10 weeks. They choose a certain topic to gather as much data as they can to provide their customers. The the most recent was held in Web3.

"We're trying to figure out how to understand the State of the Union for new technological advancements in music, particularly the ones that have a lot of noise," she explains. "Web3 is a perfect illustration as there's a lot of confusion; no one is aware of the situation. This is the most up-and-down tunnel and it continues to slide down. It's as if "What's going on? ?'!"

Cherie's most well-known mantras, particularly when it comes to business reports , she's been a constant source of actionable writing. "At the end of every piece, you'll walk away with an understanding of the things you can accomplish in the field you work in or how to become better at what you perform. It's about closing the gap between what the community want, as well as our topics of writing is essential," Cherie explains. Research sprints are held when they've made a decision to concentrate on a specific topic. The team meets to speak with members of Water and Music. Water and Music community: "We inquire, 'What are you experiencing difficulties with?' We then ask our community to provide the responses. Our report comes directly from these needs," she tells me.

Musicians are in a world of their own, so it is not surprising that one of the biggest concerns is fan opinions. "I believe that's factor that's the reason a lot of musicians don't do NFTs at the moment due to fear of negative reactions from their the followers," she muses. "We conducted a research report about concerns around Web3. In the music industry, there are many issues with licensing as well as IP. (IP) which are affected by NFTs. That was a whole chapter!"

As is the norm in true fashion, the Water and Music research sprints are incredibly community-centric. "It's an open-ended process of ideation and we have a large group of participants to help with the research process," Cherie says. To date, it appears to be that this Water and Music community has published two papers in the group structure. In keeping with the trend, they offered NFTs retroactively , so that, if anyone would like to contribute to the research, they could, and those revenues were split equally between participants. "It's obvious to me that the outcome of this research is superior to if a singular person tried to research each aspect of Web3. This research would not complete!" she smiles. "It's been a great way to convince me of the value of not just linking people, but also gathering information in a unified way."

     is Water and Music meetup at the NFT.NYC conference    

Cherie says that the next report collaboratively created within the community has already been started. "We're looking into even more mysterious topics now, for example the metaverse, whatever that means!" she quips. "We're not even trying to build something right now, we're just looking to find out what opinions people have regarding it, and what they are confused about." This report features interviews with artists, entrepreneurs, and professionals from the field about their understanding of the metaverse , their goals they're trying to achieve in it, as well what is proving problematic.

Cherie declares that her objective is to integrate this study with online tools that solve these issues. "We have tried it on a couple of Web3 topics already, such as the second sale of music via NFTs and shares of royalties. Certain smart contracts specify that 10 % to 20 percent of the second-hand sales go to the person who designed it, and lots of users are communicating the idea to make a profit. But the truth is that the majority of NFT's aren't generating an additional sale," Cherie explains. Cherie thinks that their value lies directly related to the connection that an NFT can be a part of but not as the chance to have something that could be sold on to others later.

In addition to the study, Water and Music will develop a dashboard of monitoring where users can log into their NFT collection to see the degree to which there has been other sales and in the event that there were, how the NFT has performed in the marketplace. "We are looking to develop more interactive tools: it's like digital data journalism that is especially geared towards musicians, since they're likely to be the people who think the most about releasing or the pricing of NFT drops. We're building critical frameworks and tools to aid people to do this work on their own."

Conflicting visions

Cherie notes that these cutting-edge terminology are getting more obscure and less clear as time passes "For the metaverse as an example, there's an enormous gap in how the idea of the metaverse was previously and conceptually established, back in the 1960s." Cherie clarifies how the Water and Music team is creating a framework to understand how metaverses were defined in the past as well as the inconsistencies between what we think we know and the reality.

"The original sci-fi stories which mentioned the metaverse featured a grand vision that interconnected the virtual and IRL worlds. It's a long way from that vision right currently. Yet, within the music industry musicians are proclaiming 'I just launched my personal virtual world!' but they're really talking about that they are talking about the virtual world.

"There is a direct conflict between visions of the metaverse," she continues. "You are able to discover Meta (Facebook's holding company) along with Epic Games on one side Each is a centralized entity and only one company owns all the assets, but then there is the idea of a Web3-forward open, decentralized metaverse that has interoperable assets and identities. It's logical to perhaps a little with blockchain and the role it could play to facilitate this, however this is in direct contradiction to Facebook's strategy."

Cherie states she believes that the metaverse "just changed into this unclear word anyone can use for the benefit of their own" and she wants to dispel the confusion. It is in complete accordance with her purpose: Water and Music can critically and analytically dig into the subject, then be able provide useful details to assist people in deciding the best way to respond. The book also has practical uses, for instance, aiding artists and their team members when evaluating partnering with specific metaverse-based platforms.

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     The Water and Music team    

The research projects are a natural extension of the work of Water and Music: "My 'why' for this organization is to help its members understand the world more in addition to understanding their place within the global community,"" Cherie says. Cherie hopes that people are most prepared to be able to make the greatest impact on their industry.

"For Water and Music the principal focus is on the music industry, and that comes down to an individual's motive. Music has been a part of my life since I was a child playing the piano. I was able to spend a significant amount of my time with a group of classical musicians and I am a fan of interacting with artists from all walks of life as well as hearing their thoughts on what technology can do. I hope that the knowledge we put out there helps artists and teams to be more knowledgeable about technology to enable them to make amazing work!"

There's a little bit of 'taking control back' with this. Cherie is trying to convince performers that they are in more power than what it appears: "Certainly, in the streaming space, there's growing consolidations that are that are dominated by Spotify along with other large technology companies. The rates of royalties are declining and the trend is all upwards! Therefore, we're offering artists instruments to comprehend the range of possibilities. We train artists and their colleagues to be more creative."

Practice groups

"It's predominantly an academic term, but I feel it's really applicable within the realm of Water and Music: we're part of a community of professionals," Cherie continues. "The phrase was coined in the year 1991 by cognitive sociologists Jean Lave and educational theorist Etienne Wenger] and symbolizes an organization of individuals who don't just have the same passion and interest and passion, but also join forces to focus on finding out how to make something better."

The author states this might happen to people working in the same sector or in similar positions within different sectors. They communicate frequently, and share the knowledge. "Usually it's meant an area for professional networks, however it can also apply to creative communities, such as within the music industry. There's an aspect of not just producing media and developing tools, but encouraging peer-to peer education. It's a crucial aspect of the future in removing the barriers to information in the world of music, and encouraging the public to become more collaborative," Cherie adds.

     The Water and Music meetup at the NFT.NYC Event.    

Cherie ends her show in the typical manner and invites participation in her Water and Music community. "In the next couple of months, we'll carry out interviews with artists platform owners as well as artists and startup founders. The metaverse research is likely to continue throughout this summer until the beginning of autumn, so if you would be interested in getting involved with the research, get in touch with me. If anyone has recommendations that people should interview, we're all ears!"

For more information For more information, visit www.waterandmusic.com. Follow Cherie to get more details. Follow her on Twitter: @water andmusic. To become a member of the Water and Music community, and gain access to the community's in-depth research reports and Discord server, go to waterandmusic.com/membership.

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