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This article is part of the series that is based upon the ebook "Top 21 marketing methods for membership websites Written by the Subscription Coach Amanda Northcutt.

 The entire collection is available in a book

I hope 3-4 of these channels resonated with you . I hope you feel equipped to run some tests for marketing in the next few months. Follow the steps outlined at the beginning of this guide to figure out which channels are suitable (both lucrative and reliable) for your membership. Follow the guidelines at the beginning of this article to figure out which channels are viable (both lucrative and secure) for your membership.

A well-planned marketing strategy is the lifeblood of your business however it's not the all solution to long-term success. You must first have a viable membership product. It is then your job to attract through your smart marketing efforts - those people who have the capacity to be power users. If you know the secret to how members use your site to become power users, you're halfway there!

When you're aware of what the members you have love the most about your membership and the problem you solve to their satisfaction, you're prepared to try different marketing avenues in order to discover ways you can draw in more members that are similar to those who power members.

No matter the channel that you choose to use, your message should point prospects to the things about your membership site that users of your site love the most. If you begin by appealing to those types of people in the first place rather than casting a wide net to get as many sales as possible, you're setting yourself up for profitability and scalability. In addition the fact that your clients will be more content, happier and successful, and rave about you on social media!

Once you have determined 2-4 viable acquisition channels that best target those who are likely to grow into power users and have an effective lead nurturing sequence that is in place (emails and retargeting advertisements) All you need to do is keep those members on the move. Easy, right? I'm afraid not. Churn, or member cancellations is the main cause of decline of membership-based businesses in general In many instances, it, leads to their eventual demise.

Based on Harvard Business Review the cost is between 5 to 25 times more to acquire a new customer than to keep the one you already have! This is a difficult pill to swallow for someone who is dependent on a model of recurring revenue, like you.

Your job as the site owner to track your members' engagement levels and take action to ensure that your members' hard-earned money have a tendency to disappear, and eventually become unengaged. If you have the right people paying for the membership, it's also your responsibility to assist them recognize the value they're buying.

Do you want to elevate your membership to the highest level? Take a look at our coaching and consulting services for one-on one insight to accountability and all else you require to be successful.