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As time passes, creating an online, free and open community will offer all of the lead-producing leads that you'll ever need. Sound too good to be true? This could be true. It's a difficult question because you don't want such a high value from the community , and for no cost the members who aren't paying aren't obligated to be a part of your paid membership community.

And if there is already an active and non-profit organisation in your sector Do you have an unique selling point that will draw people who are currently with - and in which areas they are familiar with as well as have a good reputation to be members of your group?

If you are, then good on ya. If not, you should think of ways to join this vibrant community to make yourself an important participant. This will be discussed in the near future. Two popular platforms to create communities for free are Facebook Groups and discussion forums. If you choose to work with Facebook it is recommended to make a closed Facebook Group in which non-participants will be able to view the existence of the group, however they aren't able to join the group without being authorized by the group's leader. If you've made a public forum, conversations that are held tend to be around the lowest common denominator  which can quickly turn into a stalemate. The goal is to provide an environment that is welcoming and inviting to encourage people to participate like they are within your group. Facebook can also be a site that you will find invisible "secret" groups, which are invite-only group, however there is no need to use this because you're using it as an end-of-the-line source, and is required to be visible.

One of the major issues that users face with Facebook is that you're a member of another's sandbox. If they change the rules as they've done previously, your community could disappear in a flash. Making sure you control the situation and take the least risk is crucial, given the amount of time and effort required to establish an effective community. Discussion forums that are free to join forum is also an effective community option. Determine if the application which you're using for your membership permits you to set up an off-site community that is in front to the payment wall.

Whatever the case may be, be sure to clearly state your rules for your group and be prepared to facilitate discussion when needed. If you have moderators inside your paid community, expand their duties to include security for the community that is free as well.

In closing, I would strongly recommend creating a formalized free or. paid content strategy. When you've got one in place then you can engage in discussions with your free community with your content by sharing it for free , and thus promote your paid membership without being overly aggressive.

No matter where you select for managing a community which is free it is essential to invest a significant amount of time into participating there at the very beginning. It is your responsibility to be recognized as the head of the group as well as an expert in the field. Offer a great deal of value at the start and be able to answer any questions in detail quickly and efficiently. As time progresses, and you're sure to be able to count on a significant number of participants and you are in a position to withdraw you can then remove your participation in the group which is open to all. In this case, you can let your group members that you'll be there on Fridays and Tuesdays for inquiries or for participation. If they'd prefer to talk to you faster, then there's always someone to talk with them in the forum of your paid-membership community.

You also need to leave additional specific responses to your inquiries as the period of time goes by. Provide answers in any way, but do not give away the full details like you do members who pay. Give a demonstration and direct members of your group to your membership that is paid, where they'll find the full answers to this question and any other inquiries. Additionally, you could point out your membership's content to answer any specific queries that have been frequently asked by members of your group. This is absolutely no cost. Like any other method for acquisition , you need to establish a way to collect leads and bring people to join your funnel. That means you download your lead magnet and start receiving the email nurture sequence. You must follow this procedure.

Also make sure you're regularly advertising your paid membership in your free community. Be respectful, not pushy or rude regarding it. Instead, you should provide links to all your content for free (which naturally contain lead magnets , which permit opt-ins across the content), podcast episodes, announcements of new features for your membership that you pay for and offers for promotions that encourage conversion.

Make sure you create a free community with careful thought on your part. This is a long-term investment, as is creating your own podcast and if you're able gain momentum, then you're in the race for an annual membership cost!

Be a role model in your existing community

If there are several online communities that are focused on the area you are skilled in, you can join them and frequently provide assistance to others and add value rather than making a fresh beginning by creating your own competition-based community.

The idea of this could be seen as an expansion of your current social plan and it should form part of your weekly routine. Additionally, maintain a record of all your Facebook and Twitter interactions you want to accomplish during the course of a week. Engaging in these social networks is among the most important items on your list. Put it in your schedule and keep it up, since if you're participation is just sporadic, then you're in the wrong place as you'll not get noticed or be visible in any way.

As time passes, if you're consistent in this manner, you'll build up a reputation as an authority in the field that people would be inclined to become part of these communities which are completely free. Please don't believe that you shouldn't infiltrate another's community with a plethora of salesy and invasive emails. It could result in an unintentionally ticket to the middle of the road. It's the responsibility of the coordinator for your community. Make sure you follow the rules of your community, and promote your membership in a method that's allowed in your influencer's plan of action. The primary goal is to be a helpful person that adds a lot of value to your community.

Reddit and Quora

Reddit and Quora are often overlooked sites that can serve as a compass for people searching for info online. You'd be amazed when you scoured these two sites and couldn't locate anything relevant to your topic.

Being able to answer questions on Quora and Reddit that are related to your space of membership creates the gift that keeps on offering. If you're a valuable source for these websites, you'll have the ability to get the answers of others repeatedly.

It is possible to add the participation of these sites to the social media strategy checklist and. Even if you only check the sites every month , or perhaps once a quarter, ensure that you get some kind of exposure when your business is featured on any of them. Take an hour to search these websites for questions can be answered or that which you could add significance to. If you're able to compose over a dozen answers in that time, you've started seeds that eventually will produce fruit as these threads are mentioned often sometime in the future.

If you're visiting these websites, ensure that you are following one of the primary guidelines for marketing is to initially be helpful, and then become even more valuable, and then you'll be extremely helpful, giving so much value there's only one option left for your target audience to pay you money for additional delicious, sweet value.

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