Brodo The Journey from a Takeout window to Nationwide Shipping, with the Help of

Broth is the perfect comfort food. What is the thing that we recall most fondly about getting sick in our childhood? Staying home from school, curled up on the couch watching the Price is Right, sipping on -- you guessed it! -- broth. It's still cozy, warm feeling for adults, regardless of whether they're sick, hunkering down when it's raining or looking for a boost to get their day started.

The broth, particularly bone broth, is also super nutritious, chock full of nutrients that can improve the health of your gut, skin, bones, and more.

Brodo provides this superfood with a potent flavor available at their 4 New York City locations and in conjunction with  consumers across the world.

Simmering their ways to achieve their success

The whole thing began in the kitchen of Marco Canora, a James Beard winner of the James Beard Award, who began offering bone broth to-go cups in the window in the restaurant he owned in New York City restaurant. It was the year 2014; he had recently started drinking broth for himself as part of a new healthy diet and was excited to offer it to people in the community as a substitute to coffee.

This single location grew to four physical locations within the New York City area. Then, Brodo began to sell its delicious bone broth online through their online store. They then managed to get their broth in the freezer department of big retailers like Whole Foods. They now distribute their product throughout the nation and continually introduce new items, such as its soup kits.

What is the secret behind their success?

The main reason is their dedication to high-quality products and ingredients They refer to as "The traditional method reinvented again." They use real bones from real animals, along with fresh, organic vegetables which they simmer over long periods of time without any concentrations or preservatives. They aren't taking shortcuts, and it shows in the flavor and nutrition of their products.

And when it came to the ecommerce experience, success was found in choosing the appropriate tools and suppliers to serve their customers and business.

Brodo and

Brodo's first encounter with WordPress and wasn't perfect. Their initial website did not meet their needs The company even contemplated changing to a different platform.

The team from Automattic was able to step in and work with them to understand the specific needs of their customers and design a website to meet the requirements. Now, they have a responsive online store that the Brodo team is able to maintain and provides an excellent customer experienceand represents the Brodo brand.

The latest Brodo: Mobile-first, great UX, great accessibility

The redesign process started with a mobile first approach given that more than half of online shoppers utilize their mobile devices. The improvement of the site's customer experience (UX) as well as customer experience (CX) was the primary goal.

In order to improve users' experience at the front, Automattic built an intuitive visual design, which highlights the benefits that bone broth offers. Simple animations catch visitors' eyes when they first arrive on the site, and an enormous menu makes navigation easy.

Their previous website was largely hard-gd. This made it hard for them to create even simple changes, such as changing the pictures or text. The new website was created by using The WordPress Block Editor and allows them to change everything from their products and product bundles to pages and posts. This makes a big difference to a growing, bustling business.

The process of establishing broth subscriptions

Shoppers can choose between several options, such as The Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack, then pick between one-time orders, or a delivery every two to four weeks. There are discounts associated with periodic subscriptions.

Subscribers who are active can access their account at the site to turn their subscription off or on or pause delivery, stop the delivery, choose particular dates for shipping or edit the contents of their box. You can also see which delivery date is scheduled to arrive. The customers benefit because they do not need to contact a support line to manage their subscription. Brodo succeeds because they are able to allocate support staff to address other concerns and decrease the confusion of customers.

Making the most appropriate tools

Working with the right tools have allowed Brodo to design a gorgeous, highly-functional website. We've touched on a few options, but let us look at some additional tools are used to build what they need for their business and customers:

• Pressable The managed WordPress hosts has tools built in for speed, security and scalability specifically for the content management system (CMS).
• Jetpack: The speed-enhancing tools available from this plugin -- like VideoPress can play a big role in maintaining fast load times while still featuring beautiful images and top-notch features. Jetpack also provides secure scanning as well as real-time cloud backups to keep Brodo's site safe.

The creation of a seamless experience for everyone

One of the biggest accomplishments of Brodo's brand new website was the enhanced customer experience, both for the Brodo team and its customers. The entire system is intuitively designed and automated processes free time and time-consuming resources so that they can focus on more important tasks.

The same thing for your business. I am passionate about helping proprietors of stores grow their brands and boost sales by using tools that work seamlessly together.