Creative news collection

Brand videos every business needs (plus 6 staff-picked examples)

Dec 6, 2023

The best branded videos to help you with your marketing strategy

1. Explainer videos

By the end of an explaining video, your audience should be able to find the information they were searching for.
Explainer videos are educational in nature and are available in any format to answer the questions of customers. They show the process of how to use a product or explain an idea of thought-leadership with a conversational format.

Tip

Explainer videos make great documents for support, addressing questions at any point in the buying process.

The most important aspect that a great explainer video has is the fact that it's not a sales pitch. It isn't necessary to get anyone to buy something. Instead, define a challenge and solve it. Also, you can address a frequently requested question, such as in this simple yet effective video:


Explainer videos tend to be very high-level. They're made for customers early on in the funnel, potentially during the initial research stage.

To understand what kind of explanation you require for your video marketing campaigns Ask your sales staff the questions they get asked on an everyday basis. Get to know your customers and the things they're hearing.

If you're about to launch a new product and need to create the product explainer video, get together with your marketing department to discover the most important features to highlight and the most impactful approach to achieve this.

Animation and illustrations is a fantastic means of promoting product announcements or concepts that require a lot of effort to understand. through visualisation.

To deliver a powerful explanation video, remember these tips in mind:

  • Make sure you know your plan and organize the way you will present yourself to your target audience.
  • Be straightforward. Don't waste time on unnecessary information or visuals that distract from the point.
  • Keep a professional, helpful tone.
  • Include captions for accessibility as well as user preferences.

Staff Pick example

It's a ride in this explainer docu-style video for the 2020 Norco Optic. Bryan Atkinson flies down the tracks of interior British Columbia while narrating how he navigates the terrain with the bike's features. It's just the bike, the rider, and the surroundings.

Why it works:This video perfectly captures how to utilize the product at an expert degree. The target audience is who are outdoor enthusiasts, adventure seekers, and cyclists. The film is also visually breathtaking.

2. Promotional videos

An promotional video, or promo video, is all focused on creating brand recognition. It's about creating hype or teasing a launch with a short-form video.

Promo videos are a short snippet of what's to come that are designed to attract attention and drive traffic to various channels, such as social media. Promo videos that are effective are brief, engaging and swiftly establishes a image (hopefully in line with the band you're promoting).


Promo videos can also be a great opportunity to tap the most influential artists your target audience is familiar with or is a big admirer of. When you connect with the creators, you are able to increase the number of people who view your content.

Staff Pick example

The reason it works: Well, Raheem Sterling. It also works because unlike the suggestion above, this promo is a bit long -and yet it gives way to the humor of the story taking place. Do you think laughter is the most effective way to market a cell cellphone? We think so.

3. Brand story and BTS videos

Brand story videos are essentially a Brand Story video is essentially a "get to know me" or an origin story for your company.

With the right budget and the right team A brand story video will serve as a key marketing resource for years and years.

The importance of brand story videos is to get right, so before diving into production, be sure to are prepared with an outline, storyboard, and a script prepared to go.

Through an behind-the-scenes footage, viewers get a glimpse into the brand. The video explores your employees, your system for getting things done, or showcase how it is done. They also can give your event or promotional campaign an entirely new angle.

4. Webinars

What do you need to know about creating a great webcast?

Make sure you are focused on your content, build an amazing experience and find ways to engage your audience.

5. Case study videos

6. Branded content with a narrative

The narrative video is an account with the intention of entertainment. That's it.

While all of your company's videos are supposed to be enjoyable, it doesn't need to be the sole goal.

Narrative brand content tells a story. In contrast to a story about a brand that is required to mention your history. A more typical advertisement type, commercial videos have a motive behind their product that is greater than their company.

The majority of brand narratives focus on larger themes like compassion, family, love, and dedication. They follow a story sequence. The story is told through exposition, climax, and resolution. We're given a character, who changes.

Narrative brand content is sometimes used to introduce or expand on a theme for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa utilizes the same strategy to entice the heart through its memorable travel ad campaign. It's a film about luggage as well as missed phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the experience of one particular person and witness the challenges of life, the trials, and triumphs of their life. They feel personal and draw us in with no need for familiarity with the item or the company.

7. Branding campaigns that are creative and innovative

A general category that covers those brand videos that don't really fit in any other category. Creative brand videos are simply an example of an approach that differs from an unstructured branding video. There is no formula to this. It's just a matter of being all-in on a creative idea that you're passionate about and aligns with the brand's identity.

For businesses looking to take a creative approach, check out the film makers, agencies, or teams that make some of your most memorable creative videos. Get in touch with them to see what they did to collaborate with clients. What was the deadline and budget? How much creative input would you like to have? Determine the scope of the video campaign. Can it be tied to a launch? Rebranding? Is there a particular item?

 Staff Pick examples


It's difficult to define what type of video "Obscura" could be, perhaps since it's an art-film disguised as a commercial. This is a great instance of a business relying on a creator to treat their brand artistically and passionately.


Reading of Mary Oliver's poem "Wild Geese" over beautifully captured mornings of the North Coast. In showcasing the beauty of the natural world and the beauty of nature, this Patagonia Australia video will be all the way it should be.

The reason it works: Surprising your audience is a good thing. It will make you stand out from the other websites.

Every business of any size can create an impression with a content library of powerful and visually captivating video content for branding. It's up to you to incorporate your personal vision and mission into every kind of video while keeping your customer at the heart of the process.