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Black Friday and Cyber Monday The Ultimate Guide to Selling Digital Products in 2022 -

Nov 12, 2022

Many online companies, Black Friday and Cyber Monday are two of the busiest days of the year, offering plenty of opportunities to achieve the highest sales revenues than all other times of the year. But, they can be one of the most challenging shopping times to plan for.

Below is a brief outline of the topics we'll be covering Today:

 What exactly is Black Friday and Cyber Monday

Black Friday, which occurs after Thanksgiving day in the US officially marks the beginning of the shopping season for Christmas. Cyber Monday is the following Monday, after Thanksgiving in the US. When it comes to Black Friday and Cyber Monday, customers around the world anticipate huge sales and discounts from their favorite businesses as they get ready to buy!

Recent years have seen internet-based spending on desktops has increased significantly during Cyber Monday across the United States, reaching nearly $6 billion in the year 2020. This figure represents the rise of nearly 30% compared to last year's. In the 2020 edition, Black Friday desktop spending was around $4.3 billion while Thanksgiving spending was about $2.7 billion.

The year 2022 is the one to watch, Black Friday will fall on November 25, 2022 and Cyber Monday is scheduled to fall on the 28th of November, 2022..

After we've got the important information out of way, it's the time for you to prepare your online store for the largest shopping period during the whole year. If you're feeling overwhelmed, don't worry! We've mapped out the necessary (free) tools and strategies to test to increase your sales from digital items this year on Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Tips for Marketing to try in 2022

1. The offer is only available for a limited time.

Black Friday and Cyber Monday are one of the rare occasions when you are able to offer significant discounts to your products costs without compromising your brand identity. Most popular limited-time offers that online businesses can provide are:

  • Coupon codes that offer a certain percentage off the purchase of your customers. You can also offer exclusive coupon codes for the customers who are loyal to you to acknowledge their contribution to your company and build brand loyalty
  • Free gifts with purchase. This also creates a sense of goodwill that can help customers keep coming back to your shop. Be sure to give your customers what they really would like i.e. complementary products to what they're planning to buy.

In addition , the complimentary gift could be uploaded along with the main digital product in order that customers receive all of them instantaneously upon making a purchase.

2. Limited Edition Launch Products

Releasing limited-edition products usually involves putting a unique spin on your most-loved products. If, for instance, you're selling wall art that is digital then you could offer limited-edition personal wall art that your clients can write their name or their photographs of loved ones.

It gives you to test the water with new ideas for products, and , if it goes well, you can potentially create the next best-selling product with this method. These limited-edition product launches bring attention to your web-based business and brand. This increased visibility can increase the number of customers who visit your website and sales for your existing as well as new offerings.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) that complement their original purchase. It is a great way to increase the purchase quantity of new and returning customers who could otherwise have to leave certain products in your store just because they did not get a chance to see different products that they may enjoy.

Imagine that one of your clients has purchased an eBook on "Beginner Stage vegan Recipes". Recommend they check out your "Advanced level Vegan recipe" and provide a discount if they purchase both in the same order. Use engaging phrases like "You may also like this" as well as "Others have bought" to attract your customers.

The ability to create a cross-selling promotion within under a minute with its free cross-selling tool.

4. Bundle Multiple Products

For a unique approach to this, you can also offer this product as a limited-time list of products to create the feeling of FOMO (Fear of Not Being able to Get It) for customers, and encourage them to buy prior to the time when the item is gone.

SELL DIGITAL PRODUCTS ONLINE

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5. Create an Affiliate Marketing Program

Affiliate Marketing is a process which allows affiliate partners to receive a fee for selling products through your online store. For every successful purchase that affiliate partners make for your store, you'll reward the affiliate partners with a certain percentage of commission every month.

The possibility of selling your product through affiliates can be a fantastic way to multiply your marketing and sales efforts and allow your networks to promote your products for you. Black Friday and Cyber Monday is the perfect occasion to partner with content creators, bloggers as well as other prominent people to market your product and share your revenue with affiliates in the form affiliate commissions. In fact, you can offer them the possibility of a higher commission during the largest shopping period during the year in order to motivate them to promote your products to a greater extent.

You are able to easily establish an affiliate program for your online store by following this tutorial.

6. Start a Referral Program

Unlike affiliate marketing, a referral program doesn't have no commissions. Unlike affiliate marketing, a referral system does not involve distributing commissions. Referral System is also known as word-of-mouth marketing one of the strategies used to encourage your clients to recommend your products to their friends or on social networks. In return for a successful sale, both your customer and their referral will get discounts on their purchase.

It's a highly effective marketing tactic because your clients' family and friends are receiving recommendations from their trusty networks, making it easier for you to successfully land multiple sales on your store online.

It is easy to establish the system of referrals for your store online using this tutorial.

7. Run a Giveaway

Running a giveaway through your social media platforms is a great way to encourage real participation from your audience. You can offer the possibility of winning prizes for those who have completed some specific goals e.g. keeping your accounts on social media or sharing your content on social media, etc. It is an excellent strategy to grow your social media presence while satisfying your existing and clients.

8. Launch pre-sale or pre-order items

A pre-order, or pre-sale, is an order for an item that hasn't launched yet. Pre-sales or items for pre-order on BlackFriday allows you to gauge the interest buyers have for your upcoming products. In addition, pre-orders provide your customers with the incentive to be enthusiastic when they return to your store online as well as generate sales for other items as well.

Check out this article on how you can set up orders for pre-orders in your online store.

9. Provide Upgrade Discount

Be aware that the season of shopping does end with Cyber Monday and Black Friday. come to an end until Black Friday nor Cyber Monday. The Christmas season is one of the biggest shopping seasons during the year. Providing upgrade discounts to your customers will incentivize your customers to visit your shop at the time of purchase to buy more items at a reduced price.

See this guide for how to use upgrade discounts and the best way to set it up.

10. Offer Social Discount

It's generally accepted that one of the best methods of enticing customers to share your products via their social media accounts is by offering them incentives, possibly through discounts on social media. 's social discount feature lets you offer customers an automatic discount on their purchase simply by sharing your product's information on Facebook, and more. It is an effective way to tap into your customers' network who could eventually become future customers, and also increase your brand's visibility.

 8 Tips to Prepare in advance for Black Friday and Cyber Monday 2022

It is possible to determine if popular products are trending upward or downward during the holiday season using Google Trends. Make sure you tweak Google Trends' settings for example countries and timeframe. If, for instance, you type in "personalized present" through Google Trends, you'll see that its popularity tends to be at its peak during the time of the holidays. That would be an excellent option to incorporate into your shop if you make things like personalized digital art.

2. Optimize the Product Page's Purchase Conversion and SEO

Online store sales do not simply happen on the spur of the moment. Keep in mind that your clients have to go through complex decision-making before deciding to buy your products. Optimizing your product pages allows you to influence your visitors in their decisions, and make sure that you've turned the majority of your site's visitors into paying customers.

Here are a few ideas to help you improve the rate at which your page's visitors convert to your products:

Implement Countdown Timer

Utilizing timers to generate a sense of urgency for the customers of your online store will encourage them to make purchases now, instead of bouncing off your website in order to "think about it in the near future". Customers often delay buying items. Although you shouldn't bribe customers into buying something or turn customers into desperate customers, we would like customers to act. That's where timers could help you!

Allow Payment Buttons to be Activated

Payment buttons give you a feeling of trust in your transaction and improve your sales conversion. You can turn on payment buttons through your Store Builder > Footer > Display payment icons

76 76% of shoppers are looking for secure payment over convenience when shopping on the internet. It's worth closing this loop in case you have customers who are worried about security concerns when buying on the internet.

Showcase Customer Reviews

88% of consumers are influenced by online reviews just as in the same way as personal recommendation.

Because your buyers can't physically touch your product with their hands or see them with their eyes, they'll have to count on reviews online from other customers to provide social proof. Reviewing other customer's product reviews is a part of making a purchase. Instead of having customers leave your website for reviews elsewhere, make the reviews available to them through your store's website instead.

This is a brief tutorial on setting up customer reviews on.  The feature for customer reviews also comes with a review approval system and automatic post-purchase review requests to facilitate the collection of reviews more simple.

Improve Copywriting for Product Description

Words can be powerful when it comes to optimizing your product pages. In order to encourage visitors on your site to purchase your product you should consider improving your product description in order to remind them of the value of your products.

Be aware that copywriting on your product page also helps with SEO optimization , which allows your product pages to rank higher on Google search results. This results in more traffic for your product pages and your store's overall online presence. You can use tools like Ahrefs Keyword Explorer to find keywords that you should use to give your product's visibility in Google Search.

Here's a short guide on how to further enhance your site's SEO during the holiday season.

Converting visitors to paying customers involves a careful analysis of your visitors' experience. Just throwing a few random products in front of your customers won't do it!

Design a unique holiday collection to showcase products that your customers will most likely be looking for throughout Black Friday and Cyber Monday. Additionally, you could consider designing a collection that is specifically designed that sells products.

Here's a short instruction on how to build product collections on.

4. Optimize Your Website to Mobile Ecommerce

According to Statista, 72.9 percent of all retail e-commerce is expected to be generated via mobile-commerce which is up from 58.9 percent in 2017.

It's a fact the online store you have created must be designed to work best to attract customers planning to make purchases using their smartphones. Be sure that all important information about your products can be seen on mobile views as well as any additional irrelevant data should be placed in an FAQ section.

Store Builder allows you to switch between desktop and mobile perspectives so that you can ensure your website is optimized for both views.

5. Optimize Your Checkout Experience

A slow checkout is a recipe for low sale conversion, as it creates unneeded barriers between customers and their purchases. Do not let your customers' enthusiasm wear away just because of an unpleasant customer experience at the checkout.

Fortunately, the checkout process is already optimized for digital product sales as it does not require unneeded information, such as an address in physical form.

Review your online store's checkout process as a customer and ask yourself if there's any way to improve. If you've incorporated a coupon code, you should make sure you test your check-out process to make sure you've setup your coupon code in a correct manner.

In addition, check if you've already provided the most payment options feasible for your customers. In the meantime, you'll be able to connect with both PayPal and Stripe and Paypal to provide the most payment options possible for your customers

6. Make Your Customer Service Available

Making sure your customer support is under control requires planning ahead for expected inquiries from customers. It is possible to create an FAQ section for your website to answer your clients' most pressing questions, and also to cut down on the number of customer support requests.

You must ensure you have sufficient bandwidth to deal with customer service requests because bad customer service can be a cause for bad online reviews. Create saved replies for your most commonly asked questions to reduce the time taken to respond to requests for support.

A good customer experience is necessary to build confidence between your business online and customers.

7. Make the Noise! Promote, Promote, Promote!

Make sure that your incredible sales on online stores don't say so. This is the perfect moment to promote heavily your Black Friday and Cyber Monday deals and get all feasible means, including but not only:

  • Email newsletters. Customers will search through their inboxes for amazing deals from their favorite stores on the internet. Think about segmenting your list of email subscribers to send more targeted content that engages with your customers, and getting the right offers to the right people. Keep in mind this: Black Friday and Cyber Monday is all about timing-sensitive sales. Make sure your email content evokes an urgency.
  • Social media. The social media platforms like Instagram, TikTok, and Facebook are great channels to share the details of your Black Friday and Cyber Monday strategies to your customers (through organic posts as well as paid ads).
  • Blog. It is possible to create gift ideas guidelines for customers that will help them think of fantastic gift ideas for their loved ones.

8. Remember to Prepare to be ready for The Next Biggest Thing ....Christmas!

Now that you've maximized the sales from your online store for Black Friday and Cyber Monday It's time to start thinking about the next big thing... the Christmas season! Instead of focusing on nailing one-off purchases during Black Friday, think about ways to turn the one-time buyers into lifetime customers.

It is possible to implement the marketing strategies that we've discussed earlier for the Christmas season. It's also a good idea to stay in contact with your clients by either sending a quick email about your upcoming Christmas promotions, or by sending surveys to your customers. This will ensure that you are taking in feedback on what you could do to enhance their holiday shopping experience more.

 The Top Digital Product Concepts to use for Black Friday

Ebook

Sales of ebooks topped 1.1 billion in the year 2020, an increase of 11.86% from 983.3 million in 2019.. Adult novels account 41% of ebook sales in 2021.

Ebook sales allow you to make your books available to readers, without needing to undergo the tedious process of paperback publishing. Readers can buy your ebooks online and can download them to the devices of their choice.

Audiobooks

According to a recent study, almost 20% of Americans use books on audio.

The margin of profit of audiobooks is substantial because the expense of changing books into audiobooks is low. Not all book lovers enjoy reading, so audiobooks allow the reader to engage people from different backgrounds. Many people who are dyslexic or visually impaired, or just busy are purchasing audiobooks. Also, having an audio book can to increase sales on ebooks.

Customized Digital Art

Christmas is close to the mark just after Black Friday and Cyber Monday. Personalized gifts are among the most common Christmas gifts for family members and loved ones. Upon searching "personalized present" in Google Trends it is evident that this gift has been popular throughout the time of Christmas.

Customized digital artwork allows clients to give memorable gifts. Plus, it's a green present since it doesn't need packaging.

Online Course

The combination of a discount digital download offer (e.g. free eBooks, workbooks, printables that are free and so on) will make it quite attractive to buyers to buy the bundle of online courses.

 Prepared to go Black Friday and Cyber Monday

Is your online store up for the most important shopping of the year? By preparing your store it is possible to exponentially boost the revenue you earn during the holiday season.

If you choose to play the games right, your Christmas revenues could be higher than you imagined. Let us know in the section of comments below If you have any concerns.