If you're selling software across the world it is crucial to provide the buyers payment options that are familiar andconvenient to the buyers. This eliminates friction in the purchasing experience, leading to increased customer acquisition and revenues.

helps sellers do this globally by offering a variety of payment methods. One such payment method which is one of the most commonly used within the European Union -- is SEPA Direct Debit. Not only does this help in facilitating payments between countries across the EU however, it also can reduce the risk of failed payment transactions.

Thanks to's brand newly introduced SEPA Direct Debit feature that allow sellers to accept payments not just within the SEPA area, but also have access to chargeback management, and they can also provide refunds through the application.

What is SEPA Direct Debit and how does it Work?

SEPA (Single Euro Payments Area) can be described as a system that is used to make transactions in the EU and a few surrounding countries that allows customers and companies to make cashless euro payments via credit transfer and/or direct debits to any location within the SEPA area.

Anyone in the SEPA region can make direct debit payments in Euros regardless of which currency the local bank account is based in. This makes it easier and reduces the costs related to international transactions.

When you make SEPA Direct Debit transactions, SEPA Direct Debit, purchasers are sending money via a bank-to-bank transfer- similar to ACH (Automated Clearing House) in North America. Usually, this clears within 2-5 working days. It allows effortless, discreet payments to both individuals and businesses.

What are the benefits of using SEPA Direct Debit?

Because SEPA serves more than 529 million customers, any business looking to expand their international presence is remiss not to offer SEPA transactions to their potential customers.

To make use of SEPA Direct Debit with , sellers simply need to put into our support portal after which, within two business days, it is available for sale on their storefront.

In this case, the process of collecting money from customers is the same as any other transaction. For the customers, SEPA Direct Debit will be displayed if they are in any of the covered areas as described in our documents. The customer selects the method of payment, enter their information, and then are able to make their payment.

Not only is it easy to setup SEPA Direct Debit through the seller's portal, but it offers several advantages to sellers looking to expand their business into international markets:

• A wider reach that includes more than 500 million potential customers within the EU.
• Conversion rate increased by making purchases easier for European customers, since only a quarter of European customers have credit cards..
• The reduction in failures to pay is due to the bank-to-bank connection SEPA Direct Debit.
• Improved retention through the elimination of payment failures caused by credit card expiration or cancellation.