After seven years of coaching career Becky Mollenkamp is honing into her job that she's most passionate about

Discover how the mind-set coach and time-tested author Becky Mollenkamp is evolving her business to focus more on the things she loves.

What might happen if you have let go of"shoulds "shoulds" and began trusting your instincts?

For coach Becky Mollenkamp the choice to end being a "shoulder" has changed everything. Even her professional career.

Becky helps people make the transition from "small owner" to CEO, and build viable businesses that don't burn out. Through her Gutsy Boss brand, she has assisted thousands of customers determine their own "shoulds' and define success on their criteria.

There are more than 20 years of experience as an entrepreneur in addition to her work, including owning a six-figure content marketing company before launching her own coaching company in 2015.

Recently, we spoke with Becky to learn more about the way her business has developed in the past couple of years as well as reflect on her creator journey. The company is going through a transitional phase while she focuses specific work with mid-sized entrepreneurs and their advisors as well as employees.

Read on to learn the way Becky has built her company using her own intuition and letting go on"shoulds, "shoulds" -she is also helping other business owners to do the same.

She has found her niche as a coach for the mind

Although Becky was an entrepreneur for over 20 years, coaching was not an essential part of her business plan.

"What drove me to taking up coaching was my brother's passing in the year 2010 due to an overdose fatally caused by heroin. It really shook me awake from my sleep," Becky explains.

"I lived a life that was filled with "shoulds," and following the same routines and doing all the things you're required to do. It made me realize that my life is way too little to have a lifestyle that's not what you actually desire."

"I wasn't sure what I wanted. But I knew I wasn't interested in that," Becky remembers. The writing business she was working for closed and went back to her family's home. The time came to do the internal investigation to find out what she was going to spend what she wanted to do with her future.want her future life look as.

Becky began to build her writing company. "It was something I was familiar with and what I was good in. But I realized what I really wanted to accomplish was assist others in breaking out of their'shoulds'."

So she started coaching.

"I discovered that I can help people with the same stuff that I've had to deal with. That's why I concluded that that's what I'm supposed to be doing. It's what I'm called to accomplish."

Becky's experience as the owner of an agency and her an increased desire to aid others has made Becky's unique outlook an ideal match to coach your mindset.

"I'm not a strategic planner or an advisor anymore, but instead a coach. So I help people come to their own decisions and their own knowledge of aspects they'd like to see happen in their lives or business, and then help them move forward on the path to achieve that" Becky explains.

As a way of helping people to live their values better, she also incorporates her personal beliefs to her work. "I'm female-focused coach, which means that I honor lived experience as well as being aware of trauma. My coaching philosophy is about kindness, and not blame and shaming."

Inspired by her own experience and expertise, Becky began building her coaching company online -- however, it was not without a lot of 'shoulds', too.

De-mystifying the rumors about what a web-based enterprise must appear to

In response to questions regarding the challenges in setting up her own coaching business, Becky laughs. "There weren't any challenges that I didn't have. I believe I faced every challenge."

The war of the "shoulds' played out here, also. "I consider the most difficult difficulty was the talk on the internet about how your business ought be presented, and the best way to run it as well as what you have to do to be successful," she says.

In the end, Becky finds this common belief that business owners who don't take their company seriously right from the beginning don't believe in themselves, which can be harmful and a sign of privilege. "I did not realize that as a young person and was filled with guilt and the feeling I wasn't doing an adequate job since I was still required to write [to get byto make ends meet]."

She recalled her thinking "Why could I not make this coaching more efficient and successful rapidly? What's the problem?"

A majority of people can't invest in the career of their dreams full-time which is right! This is a long procedure. It doesn't necessarily indicate that you're less dedicated or a good entrepreneur.

"I found myself forced to complete myself to rid myself of all that blame and shame . I also realized the fact that this advice [to conquer the entire world] wasn't practical for the vast majority of people."

"The most challenging part of the first was understanding the possibility of slowly shifting from writing a business into a new business." She focused on shifting her workload by 25% per year. In the first year, she had 25 percent writing, and 25 percent coaching percentage coaching. "Honestly that's only the second year in which there's no writing," Becky tells us.

"That was a long and slow process. Allowing that and then releasing the guilt about it, and letting it go can be the ideal and most efficient way for a company to get started, instead of feeling that they must go to the fullest or don't believe in their abilities."

Becky had a hard time making herself chief executive officer to appreciate the importance of her position and appreciate that she was part of something bigger.

"You may be a self-employed and an individual entrepreneur, and you might be the owner of a smaller-sized company through the use of a couple of consultants . However, you're still in charge, you're the chief executive officer and the visionary," she emphasizes.

"It's about having confidence making a presentation that states, 'I've got the skills. I'm capable of doing this.'"

In the present, the mindset of the CEO is an important aspect of the work she does with clients.

An individualized client (while giving her access to an even larger market)

Becky's life has undergone a change Her focus shifts to the coaching of small-sized business owners as well as the teams they work with .

Many factors have led to this transformation.

It aligns her work even close to her own experience and experiences as a business manager.

Giving her time and energy to other people gives Becky the highest amount of money.

She loves her job the most.

In light of her personal journey, Becky wants her clients to feel "the internal transformation once you treat your company as a business and treat yourself like your CEO."

"I worked with others and worked with them for a few years, but I'm moving towards working more with people, generally women that run mid-sized companies," she describes. "It's about ensuring that their work life is peaceful for them. It's assuring their employees or their consultants, to provide them with guidance to also create more harmony in their work and life."

This change will be an impact on Becky's bottom line too.

"You cost more for coaching because you are charging more] and you require an individual to generate exactly the same amount of money from these guidebooks for $7 or even a course valued at 200 dollars. There must be a variety of courses and guides so I'll be able to offer a greater number of people to choose from my list as only a fraction of those who purchase merchandise." The clients of coaching tend to share their colleagues, leading to more revenue opportunities as a result of coaching.

But, Becky plans to continue offering her services to a wider audience even if it's not an ideal fit for her new one-on-one coaching.

"I'm keeping running my business the way I've always run it. This is Gutsy Boss. I'm also helping businesses as well as individuals," Becky explains. "I am not going to let them in the dust. I've had the privilege of working with many people over a long period of time and most of them subscribe to my podcast or have been added to my email lists."

To address the needs of those within, Becky has repurposed a bulk of her material into Gutsy Guides that help tackle specific issues like setting limits, making large demands, and dealing with the imposter syndrome.

"Generally the people who are within this category are mid-career professionals rather than spending many one-on-one sessions with them, I offer an array of tools which they can utilize for self-help with these issues," she says.

When someone is able to find Becky's work, they are in one of two types:

Coaching clients who are interested in becoming potential coaches

Individuals who can benefit of Becky's self-guided mini-course , self-study program as well as the Gutsy Guides which are run by Becky on

What is the best way to determine which segment potential customers is a part of?

Automated segmentation, automation along with some inspiration that comes directly from The Golden Girls.

Automating, segmentation, and fun tests to find prospective clients that are interested in best suited for your product

Becky has a quiz available on her website: "Which business owner do you feel most connected to? " This six-question test (built by using Interact ) will identify the Golden Girls-inspired entrepreneurs they are: Newbie (Rose), Flirt (Blanche), Pro (Dorothy), or Sage (Sophia).

Every person represents a distinct phase of business ownership beginning with the basic to a seasoned professional.

"To be precise, this is a advanced email opt-in system," Becky cautions fellow developers. "I would not recommend starting with anything similar to this if you don't have the opt-in option... What I experienced in my experiences was that I began by downloading an easy document. It's the easiest choice."

Once you're prepared to segment your audience opt-in with a more complicated offer like Becky's test can assist to do this. Segmentation is a way to allow users to get offers that are tailored to their specific requirements or levels of knowledge.

Automated emails are designed by using ConvertKit this means she doesn't have to waste time in on the proper products and sending them to the correct recipients.

"It happens at night," she describes. "They're receiving emails also, and should they decide to purchase these books, the price is very affordable. This allows for a quick choice, as well as a straightforward procedure."

Becky knows that her business will expand along with her company.

Becky's company has changed, and so has the method she employs .

Becky launched (and occasionally she eliminated) different products when her company grew and expanded including online downloads, additional courses, and group coaching.

Now, she's gearing up to launch the 2023 Gutsy Accountability program, that includes group coaching, downloadable resources, one-on-one coaching by Becky or live workshops, dependent on the type of program clients choose.

"I am a fan of coaching groups since all of the tools that I want to offer are kept inside the system. My clients are able to find the items. I am able to create assets I already have readily available. This makes it much simpler. It's also possible to pay them through . I don't have to worry about any of that."

Buy buttons that are able to be integrated and the checkout experience makes it simple for customers to purchase software like Gutsy Accountability without having to leave the site.

In the process of the creation process, it's given Becky the freedom to investigate the different types of products available to determine what's best for her as well as the customers she serves.

"Almost every single week, I've had people reach me asking, 'I'm aware of the product that you're using , tell me about it, that's something I'm always happy to help with," she says.

"I believe it's beneficial to people know that it's possible to build your own system... It offers everything you'll need for your project at a cost you are able to manage."

Take your own decision and create an organization that is true to the values you hold dear.

Becky's advice for creatives is similar to the advice she offers clients to follow your instincts.

"Listen to the voice in your head. The majority of people whom I consult... They are unsure and don't feel confident. This causes the feeling that they're stuck in their thinking, which causes them to feel as if they're not progressing on their own venture. This can be very demoralizing. And I remember that feeling," she says.

"In the beginning taking the time to be confident in your self is essential for achieving any kind of success."

Becky's coaching business has seen improvements in its performance since the very first coaching course she began in the year 2018. The core of her coaching -- helping other people to let go of those "shoulds and "shoulds' constant. We're looking forward to seeing what direction the next four years (and over!) will lead Becky and her company.

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