A guide to using Pinterest to market your products

With an amazing product in the store and an amazing product marketing is the one thing standing in the way of increasing sales. It doesn't matter if you're trying to get in touch with new customers or encourage previous customers to purchase again, Pinterest provides a great opportunity for your store.

Pinterest provides a visually search engine for finding ideas like recipes, style and home ideas, inspiration and much more. The goal of Pinterest is to give everyone the inspiration to create an environment they enjoy.

With billions of Pins on Pinterest, you'll always find ways to inspire you. When you discover Pins you love, save them to boards to keep your ideas organized and simple to locate. Additionally, you can create Pins to share your thoughts with others on Pinterest. Let's look at why Pinterest is a great online marketing tool, and learn how you can use it efficiently.

Why use Shopping on Pinterest?

There are many ways to promote your product on the internet, from email marketing to the internet, social media, paid advertisements as well as other. The question is why should Pinterest be component of your plan?

More than 400 million monthly active users on Pinterest. For the U.S. in particular, Pinterest reaches 37% of U.S. internet users every month. (1) The Pinners (Pinterest users) have built more than 7 billion boards and saved more than 330 billion Pins each month. (2)

Most importantly, however, shopping is the most popular activity for Pinners.

It turns out that the shopping experience is different online on Pinterest. Pinterest offers the kind of exploring and discovering you're used to experiencing in your daily life.

Nine out of 10 people who use Pinterest weekly agree that it enhances their shopping experience. (3)

For people on Pinterest buying is an everyday thing.

If they come across things they are interested in They spend money and purchase more. The users of Pinterest are two times more likely to spend per month than people using other platforms. (4) Weekly Pinners are seven times more likely say that Pinterest will be the top most influential site in their purchasing experience, when compared with social media platforms. (5)

How to market products with Pinterest?

1. Establish a shop

Once you have uploaded your product catalog, your products can organically appear on all of the websites where customers visit to shop, which includes Shop by searching, Shop from Pins, Shop your Board and much more.

It is also possible to install the Pinterest tag, which tracks the results of your campaigns and allows you to make the most of advertising options that give you more control reach, and impact.

By using this extension, you are able to:

• Claim your website:Ensure your brand name is displayed on each Pin people create from your site.
• Sync your catalog to Pinterest lets shoppers browse your products on Pinterest shop.
• Add the"Save to Pinterest" button let your customers make complete-featured pins with your items.
• Install Pinterest: Install the Pinterest tag track the events that occur and convert them.

After you've uploaded your catalog, and then install the tag, you've now set your shop on Pinterest and can get access to the complete suite of shopping solutions.

2. Advertise effectively

Making a small investment into your most popular Pins or in promoting an upcoming event or a new product can be a fantastic way to turn views into sales. There are several different ad formats and methods you can use, such as:

• Shopping ads: Reach shoppers when they're most likely to act. The ads for shopping include useful information such as pricing, availability of products, and reviews. Advertisements for shopping now show up on even more shopping surfaces on Pinterest (e.g. visual search).
• Collections ads: This immersive format makes use of slideshows and videos to guide shoppers to shop like products. These are great to build larger baskets as they can help shoppers discover more items they love.
• Automated solutions: Set it and forget about it. Through Automatic Bidding, Pinterest will dynamically adjust your bids over time in order to achieve the best amount of conversions to your budget. With Campaign Budgets, setup is simpler than ever before and you'll see more results, more efficiently.
• Dynamic retargeting: Get in touch with customers who are constantly from thinking about your product or require a push. Retargeting is by what they were looking for on your site or based on what's inside their shopping cart.

Whatever option you choose, be sure to take time to think about your objectives, budget and the audience. Do you want to drive visitors to your site, gain email subscribers, or convert customers? What are you looking to allocate every day? Do you want to display your ads based on specific areas, genders, or particular interests? Each of these variables play major roles in the success of your advertisement.

Looking for a bit of help? Pinterest gives you a thorough look at creating Pinterest advertisements.

3. Participate in the Verified Merchant Program

People love to shop with companies they have confidence in. Users using Pinterest are nearly 50% more likely to be open to new brand names. (6) And when they find a brand they enjoy, they're more loyal.

The Verified Merchant Program allows shoppers to find and purchase from brands that have been vetted. It's free to join and can help your business shine.

Key benefits are:

• A unique badge for your profile and product Pins which show that your company has been verified. It is possible to catch buyers' eyes as they decide which items to purchase, just like at their favorite store.
• Improved distribution of your products across different the various shopping areas and experience. This puts your products right at the fingertips of shoppers seeking new brands.
• You can access exclusive features such as the details of your retailer, to show your brand values and the communities that you represent. Values-based shopping has never been more important to customers. Gen Z, for example would be willing to pay 60 percent more on an eco-friendly product. (7)
• You can join for free. For you to apply, your account has to:
• Be sure to follow the Pinterest Guidelines for Merchants. Guidelines
• Do you have your catalog linked?
• Make sure you have the Pinterest tag installed

4. Make it easy for others to share your information

Of course, you also need you to create an environment that is as simple as possible for site visitors as well as customers to post your content to the Pinterest accounts. Put an "Pin It" button to your website, and they can share everything from products to infographics, outfit inspiration, and recipes. This is a fantastic way to reach new audiences without spending a penny.

5. Expand your business by utilizing our Free ads advice

If you're just beginning to learn about Pinterest Ads, you might qualify for personal, free campaign assistance. Find our top tips on how to increase your sales with custom creative strategies, campaign tips and more by click here.

Make the most of Pinterest

If you're willing to put in a bit of effort and consistency, you too can find success on Pinterest. Make sure you create relevant and helpful content, designing attractive images and videos, and improving your Pins for the right keywords to ensure you're well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, Sept 2021) and browsed more than 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail and CPG Route to Purchase daily Pinterest members who store Retail as well as CPG content vs people on other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021 shopping in fashion and beauty among the weekly Pinterest users and users on other platforms, April 2021.
5. Source: Reach3, US, The Retail and CPG Way to Purchase daily Pinterest members who store Retail as well as CPG content in comparison to people who use other platforms, August 2021.
6. Source: Dynata for Pinterest, Shopping study with people who regularly use Pinterest weekly for makeup and fashion, in comparison to those who don't Pinterest. US March 2021
7. Source: Pinterest Internal US information, January to December 2020