9 ways to use screen-recorded videos to communicate better in the workplace

85% of employees are unengaged or are actively disengaged from their job.

Video communication is a great way to be a lifesaver

We'll walk you through 9 ways to utilize video to engage teams better and teach you how to make these videos with the simplest screen recording device.

First, what is a screen recorder?

It's an excellent tool for sharing quick ideas with colleagues or customers without having to write (and edit) lengthy explanations of the details of something.

You also don't have to be concerned about taking precise screenshots and marking them to show specific things. Instead, simply take users through the steps using an audio recording of the screen and audio explaining things.

9 ways to communicate better by using video recordings

Screen-recorded videos add a layer of genuineness to your communications by recording your facial expressions, tone and non-verbal signals -- In turn, engaging employees, and minimizing any confusion that may arise solely from the text.

Use these videos for any type of internal communication such as sharing reports of performance or presentations, training materials, and a lot more:

1. Executive messages

77 percent of engaged employees say they would appreciate it by receiving a consistent frequency of communications from their leaders, including regular updates on their operations, and also from executives explaining the reasons why they make decisions.

Even so, leadership often limits their updates to town halls every quarter lengthy emails and official announcements. The comms that are scripted do nothing to get employees' trust or even get them involved.

Screen-recorded video could serve as a intermediary between the C-suite and the rest of the organization. Easy and quick to record, these videos are more authentic and less scripted. They help leaders earn their employees' trust faster and build an engaged workforce.

"Being visually-oriented and video-centric for your work-related communication is an effective way to combat this. This forces you to take off the veil and protect yourself from the written or edited communications."

2. Welcome messages to new employees

Half of new hires have plans to walk away soonjust because of bad onboarding experiences that leave them feeling disconnected.

Boring decks sharing the company goals and values do nothing in attracting new hires.

Screen-recorded welcome video clips offer a great solution. They capture the excitement you feel of having the new employee in the fold without having to make time available for another Zoom conference. In addition, since these videos are shown to you, they can also:

• Make sure that you make employees feel welcome
• Assist you and your colleagues build trust with the newcomer right out of the gate.

Here's an example with Maddie Diaz, Senior Demand Generation Specialist for the company, who created the video below to introduce her to the team of marketing.

3. Onboarding of employees

Here's an EMS Interactive video for training which gives the quiz takers points based on the answers they provide:

4. Product walkthroughs

Teams need a strong understanding of your product's benefit before they market and sell it.

Producing snackable feature films is a viable way of getting deeper into the explanation of a product than a demo is by itself.

• Scale product education
• Create all content in a way that is easy to find

5. Walkthroughs of the process and directions

Are you aware of the " Hey, so how do I proceed from here?" messages? These messages indicate that your employees do not have full clarity of the process.

However, only 4 in 10 employees who work remotely or in hybrid settings claim to know the expectations they must meet on the job.

Screen-recorded process walkthroughs are handy tools for setting up clear job expectations. Encourage marketing, sales, support, product and other departments to create these for their teams, by breaking them down into the following categories:

• Processes Examples include the best way to utilize specific tools, submit pay checks, or navigate internal databases.
• Workflows -- What responsibilities take place first, next and third? And who is responsible for what, and who they'll pass the ball to next.
• Team communications -- When is it okay to call a meeting versus when to share screen-recorded videos including how to produce these videos.

You can also assist employees by assisting them in resolving simple tech issues through troubleshooting video tutorials, as well as answer frequently requested questions.

The best part? Screen-recorded movies are effective in formulating processes for outside contractors as well. Like, for instance, Shopify uses payment process walks to cut down on back and forth between managers and freelancers on getting paid.

6. Just-in-time trainings

Half of the employees who participated in the TalentLMS survey are unhappy with their education program due to the content isn't very relevant for them. As it's unimportant, employees tend to lose 50-80% of training within two days.

What is the solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform will house the only source of truth [let's] allow us to use it as embedded code or a link, bring it into any learning, and still switch it back out with no embed code or the links shifting it has saved us numerous times over the last few years."

In addition, with the help of thorough video analytics, you can be able to easily monitor engagement with the content you create to gauge the effectiveness of your program for training.

7. Sales enablement training

Between prospecting, doing cold outreach and closing sales, it's easy for sales emails to fall through busy reps' inboxes. The same-sized workshops that fit in between busy schedules don't see much retention as well.

Contrarily, distributing one-on-one sales training using video formats is a good method to boost adoption and improve the performance of your team. You can record different sales enablement videos sharing:

• marketing intelligence Share market research, brand messaging updates, and briefs on incoming leads through bite-sized video tutorials.
• Ideal customer profiles: Go beyond what a simple buyer persona PDF does. Inform reps through discussions about the specifics of what appeals to ideal buyers, the challenges they face through the sales cycle and more.
• Playbooks for sales and frameworks Screen recording is a great way to provide feedback and share information regarding playbooks you've created. Once ready, package your steps into small videos to encourage the adoption.

8. Project management

"New project, more meetings Wow, how exciting!" said no one ever.

Yet, project meetings are the most frequent kind of meeting that employees go to.

However, replacing them with screen-recorded videos explaining the how, what, and why for projects is a surefire time saver for everyone that are. Consider it this way:

• Project managers can share objectives and other details of the project, as well as the feedback at their own pace.
• The team members are able to go through the project at their own pace and not have to yawn through meetings.
• Project members can also record video clips from their web browsers in order to communicate progress information.

Pro Tip: Organize videos sharing project goals and results by campaign names in your video library. So, you'll have an easy-to-read record of each project's 'why' and the results they drove.

9. Team updates and reporting

The latest updates for the team can be slipped into chat forums and email archives -- while some users may miss them entirely.

Videos recorded updates, on other hand, are hard to overlook. When organized by groups, projects, or topic in the video library, they become easily searchable as well. Yet another idea: share your screen to record performance reports.

Depending on who's viewing the video, employees or others, give the viewer permission to access, leave comments, or manage specific video folders. Also, you can disable public comments if needed.

Start recording employee comms videos today

Remember, screen-recorded video messages capture your sincerity way more effectively than written communications can.

They also help in bridging the gaps in communication between management and employees. If you're looking for a simple software to create these videos, we recommend our no-cost Recorder. Just enable the Recorder on your browser and start recording right away.