9 ways to use screen-recorded video to improve communications in the workplace

85percent percent of workers are unengaged or disengaged in their job.

Luckily, video communication can aid

We'll guide you through the nine different ways to use video to help teams work more effectively and assist you in creating these videos by using an easy screen recorder.

What is a screen recording device?

This is a great way to share thoughts with colleagues or clients, without the necessity to create (and alter) long paragraphs explaining some aspects of your company.

You don't have to worry about taking exact images and identifying them using an object marker to mark specific things to exhibit. Instead, you can simply help people navigate the process using an audio recording of the screen as well as the narration.

9 strategies to improve communication with recorded video

Screen-recorded movies add a layer of authenticity to your messages by recording the tone of your voice or facial expressions, as and other messages that aren't verbal, which in turn help engaging employees while reducing chances of confusion which may arise because of text alone.

Make use of these videos for all kinds of internal communications, including sharing reports on performance and the presentation, learning materials and much more.

1. Executive messages

77% of dissatisfied employees believe they'd appreciate it if they received a steady amount of communication from their leadership such as regular updates on their operations and from the C-suite explaining how the decision-making process is carried out.

Even so, leadership often restrict their communication to town halls every quarter, long emails, and official announcements. The comms that are scripted do nothing to build trust among employees -- let alone to engage them.

The good news is that screen-recorded movies can serve as the bridge between the C-suite and others in the workforce. Quick and easy to create the videos are more genuine and less scripted, helping leadership earn their employees' trust faster and build an engaged workforce.

"Being visually-focused and video-centric for your work-related communication is a great method to counter this. This requires you to strip off the protection and mask of editing and writing comms."

2. Welcome messages to new employees

Most employees plan to quit soon due to bad experiences at onboarding that make employees feel disconnected.

Boring decks sharing the company goals and values do nothing to attract new employees.

Screen-recorded welcome video clips are an excellent option. They can capture your enthusiasm that you have a new employee in the company without having to plan time for another Zoom-based meeting. In addition, since these videos will illustrate, they be:

• It is possible to do an amazing job at making your employees feel comfortable
• Aid you and your colleagues to build relations with the newcomer directly starting

Here's a case study with Maddie Diaz, Senior Demand Generation Specialist for the company, who created a short video of her welcoming to the marketing department.

3. The employees are on the way to their workstations

Here's an EMS Interactive training video which rewards quiz participants with points on their responses.

4. Walkthroughs of the product

Teams need to have a deep understanding of the value proposition for their product prior to being able to promote and market the product.

Producing snackable feature films is an effective method of going deep into the understanding of an item than a demonstration does by itself.

• Scale product education
• Create all content in a way that is accessible

5. Instructions for the Process and walkthroughs

Do you know the " Hey, so what's the next step here?" messages? These messages indicate that your employees do not know the procedure.

However, only 4 out of 10 employees working from home or work in hybrid configurations claim to know what they are expected to do on the job.

Screen-recorded walksthroughs of processes can be useful in creating clear goals for your job. Inspire sales, marketing, support, product, along with other departments to develop these for their teams, breaking them down into these sections:

• Methods like, for instance the use of specific tools, file an employee's pay, and use internal databases.
• Workflows Which jobs take place first, next and third? And who is accountable for what and to whom they'll give the ball to in the next.
• Communications for teams What is it appropriate to host a meeting? when to make screen-recorded videos, and the best way to make the videos.

Also, you can assist employees with simple technical issues through instructional videos on troubleshooting as well as answer frequently asked queries.

What is the most attractive feature? Screen-recorded videos are effective for setting out procedures for external contractors as well. For example, Shopify uses payment process walks to cut down on switching between freelancers and managers on how to pay.

6. Trainings that are just-in-time

The majority of those in this TalentLMS survey are not satisfied about their training program due to it's not very pertinent to their needs. Because it's insignificant, workers are unable to remember 50 to 80% of their training over the course of two days.

What's the answer?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having an online platform that can house the single source of truth. Let's let us utilize it to distribute embedded code or a link to incorporate into our education as well as switch to a new page without links or embed code changing it have saved our lives several occasions in recent years."

Furthermore, with the help of detailed video analytics, you'll be capable of quickly monitor the level of engagement in your videos to assess the effectiveness of your program for training.

7. Sales enablement training

In between cold outreach, prospecting and closing deals there's a lot of opportunities to have sales-related emails get lost among busy reps' email inboxes. Workshops that are one-size-fits-all and constrained by busy schedules will not keep the interest of clients too.

Sharing one-on-1 sales training videos can be a great approach to improve the amount of people who participate as well as boost the performance of groups. You can record different sales enablement videos sharing:

• marketing intelligence share market research as well as brand updates and briefs on new leads coming in via bite-sized videos tutorials.
• Perfect customer profiles are more than an average customer persona PDF. Instruct reps to discuss the details of what appeals to ideal buyers as well as their issues throughout the selling process, and so the list goes on.
• Playbooks for sales and frameworks Utilize screen recordings to provide feedback on the your playbooks as you design them. Once you're done, pack your steps into small videos that encourage use.

8. The management of projects

"New initiative. More conference What a great idea," no one has ever said.

Still, project meetings are the most common kind of gatherings that employees attend.

In contrast, reviving them using screen-recorded video tutorials which explain the the how, what, what is and what the purpose to a project is sure to save the time of all those involved that are. Consider it this way:

• Project managers are able to discuss their project's goals, as well as the details of their project, as well as comments on their own time.
• The team members can follow the project in their own time instead of focusing on meetings.
• Users can also create videos with their web browsers in order to communicate the status of their work.

Pro suggestion: Organize videos sharing the results and goals of your campaign by name within your library of videos. In this way, you'll be able to keep an easy to follow document of every project's "why" and the outcomes the project produced.

9. Team update and report

Team updates can easily fall between chat conversations as well as email archive, leaving certain members not receiving updates entirely.

Videos recorded updates, on contrary, are difficult to miss. If they are organized in teams, project name, or the subject of your library, it's easy to find as well. An alternative is sharing your screen to improve the performance of your employees.

Depending on who is viewing the video, whether group members or other stakeholders grant the user permission to access, leave comments or even control certain folders of video. You can also remove public comments when needed.

Start recording employee comms videos now

Keep in mind that screen-recorded videos convey your genuineness more effectively than written communications can.

The videos can also be helpful to bridge the gap in the communication between managers and employees. As for an easy-to-use device to make videos like these, we suggest our Recorder for free. Just enable the Recorder on your browser and start recording immediately.

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