9. Black template email for Friday designed to make a profit on the holiday |
For a profitable profit this holiday season, get these 9 Black Friday and Cyber Monday email templates. The templates are primed and is ready to modify.
It's the Christmas season (is it already that time?) and you're planning out your promotional events for the holidays.
It's the season for sales.
We'll first go over the most important elements you should incorporate into your marketing email strategy, then dive into Black Friday email templates.
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What is the key to a successful Black Friday email?
In the interest of simplicity, I'll refer to Black Friday and Cyber Monday as interchangeably since our suggestions and templates can be applied to both. Naturally, you can modify our strategies based on your specific holiday email campaign.
After that caveat is to be over now let's discuss Black Friday messages. The body of your Black Friday emails won't see the daylight of day if they lack a compelling subject line.
It's not easy to convince your subscribers to open your email on a regularly scheduled day.
After all, 47% of email recipients check their mail just based on their subject lines alone.
The battle for attention is a lot more intense during Black Friday and Cyber Monday which is when 116.5 million email messages and 106 million emails are sent and received, respectively.
For instance, use the concept of scarcity or urgency in your subject line in order to draw people to open their email such as On On!'s "Last Chance: Sprint for Gifts" subject line:
Another tactic is to surprise your guests with a present as in Mod" 's "A small gift to get you ready for Mod"" Subject line.
In addition, as Mod" and Mod" do, you can add an emoji to the subject line of your email to increase the number of people who will be interested in your message.
If you're convinced that emoji seem like a waste of time to incorporate into the subject lines of your Black Friday email subject lines, consider this stat:
Companies that include emoji in subject lines can have as high as a 56% higher open rate when compared with companies that do not.
Therefore, why not take on the light-hearted spirit and try an emoji for the holidays to make you smile?
Whatever way you go, if you've got your subscribers to open your email and open it, the fight is over. Truly.
Another crucial element that will ensure your Black Friday email campaign a great success is having a clearly stated call-to action (CTA).
Be very clear about the steps your subscribers to email do next. A simple "shop today" CTA that stands out from your other emails is sufficient for holiday emails.
Take a look at any of the Black Friday and Cyber Monday emails. The CTA does not differ much in any way.
Plae , for instance, employs an obvious green "SHOP now" CTA at the bottom of its Black Friday email.
and Baggu has a large "SHOP NOW" CTA that extends across the length of its Black Friday email design.
If you want to try a different approach check out Rapha for a subtle variation, including the pink "SHOP the sale" CTA that pops nicely against the black background of email.
You get the gist. Your CTA the most obvious possible.
Additionally you can make sure that you should also consider that your Black Friday and Cyber Monday emails can include a GIF If you wish to give a holiday flair to your email messages.
For instance, 700 million people are using GIFs each day and Giphy provides a massive 10 billion GIFS every day. People love their GIFs is an understatement.
It doesn't need to be anything elaborate, neither does it need to be anything extravagant. This straightforward GIF at the top of an Black Friday email that I received from BabyCenter in 2019 will make the world aware of its CTA and spread holiday cheer.
GIFs apart, the most important takeaway is:
Include a compelling subject line, powerful and concise CTA, and (optional) GIF in your Black Friday email campaign.
"Anticipation" Black Friday and Cyber Monday email messages
Nothing is more satisfying than creating anticipation and excitement for your product or service.
A way to achieve this is to create excitement around your products in email messages that promote your Black Friday and Cyber Monday specials.
Send emails at least a week prior to your discount holiday days and consider starting your Black Friday sale in the weeks leading up to Black Friday.
Why? Most people aren't going to wait for Black Friday.
In particular, when it concerns the online purchase that has been prompted via email-based campaigns.
Actually, even during Thanksgiving, shoppers purchase almost as many products on the internet from email campaigns than they do on Black Friday. In addition, click-through and open rate are typically higher prior to when Black Friday weekend hits.
Type #1. The mysterious template for announcement emails
Hey [first name],
There's something exciting brewing that's heading your way.
There's nothing more I can say than the fact that.
In addition, other than that, I believe you're gonna love it.
So, keep your eyes open for this coming week.
(And yes, it's better than your typical Black Friday deal.)
Just keeping you posted on the most recent happenings here at [brand namebrand name]!
So excited,
[your name] Copy the clipboard to your computer
Type #2. All you require template for email
Hey, [first nameHey, [first name
It's the time of the year once more.
Love or hate the holidays, though, you will get through this.
(We all require this reminder, particularly this time of year, am I right?)
In order to make your life a little simpler, this isn't another email pushing a Black Friday deal.
This email assures that we've got everything you need to resolve your problemssolve the issue.
Especially this year, I want to ensure that the brand is helping the most.
We will provide you with everything you need to [solve the problem.
Truly.
Here's what we've got to offer you:
- If you're facing problems If you're having trouble, we'll provide our product.
- If you're having trouble with [problem], we offer you our product.
- If you're facing problems, we offer you the product.
- If you're experiencing [problem], we offer you our product.
- If you're experiencing [problem] We can help you with the product.
(Yes We're still providing a classic Black Friday deal [timeframe] for everything. Keep on your watch for discount information.)
If one of these options still does not meet your needs simply the reply button and we'll figure it out.
We can do it, and because we want to.
And we could all use a little extra support at this point.
We are here for you.
[your name] Copy and paste to clipboard
Type #3. The template for product recommendations email
Hey [first nameHey [first name
It's our hope to ease the process to shop (online) this season of giving.
If you're a big fan of the our product, we're sure you'll also love:
- [product]
- [product]
- [product]
If you're trying to solve a the issue], these resources will assist you in that.
Of course, we'll be joining with the Black Friday and Cyber Monday discounted party, giving discounts on the products.
We'll forward it to you within the timeframe.
Be looking for our sweetest deal of the year!
Here to help,
[your name] Copy to clipboard
"Sense of urgency" Black Friday and Cyber Monday emails
It's likely that you'll get a lot of these messages in your inbox when Black Friday and Cyber Monday come, but there's an important reason behind this.
It's not a problem.
In essence, the less limited your product is as a result, the more attractive and time-sensitive to your audience.
If you want to get an unforgettable view of how backend psychology operates, look no further than the classic cookie jar experiment in which 200 participants were asked to rank cookies. The cookies were arranged in one jar, and two put in a different (of identical cookies obviously).
As you'd guess, the cookies in the two-cookie jar scored 2 times higher than the jar with 10 cookies.
What can you do to create a sense of scarcity and of urgency into your holiday email marketing?
If it's a special discount, time frame, or even inventory, our latest collection of Cyber Monday and Black Friday email templates are created to evoke the fear of not being missed in the process (FOMO).
Pro-tip: Combine these templates with countdown times and/or an inventory counter on your landing page and ecommerce product pages for extra excitement.
Type #4. It is a simple FOMO email template
Hey [first name],
To assist you in avoiding FOMO, I'll be super straightforward.
Here are our biggest deals of the year.
In the [timeframe], we'll be giving you a [discount] for 2020. Black Friday deal.
Which means, if you're trying to solve a problem], you'll want to avail this amazing discount offer for access to:
- [product category]
- [product category]
- [product category]
- [product category]
If you're thinking about when is the ideal time to buy the product is, the best time to buy it is now until [timeframe(date).
Here's to [solving the issue] (at the time of a huge discount)!
[CTA]
Cheers,
[your name] Copy to clipboard
Type #5. Simple discount email template
Hey, [first name]
The best Black Friday deal is here exclusively for our customers!
From now until [timeframe], we're giving our customers a discount on our [products].
Just use [discount codeat the time of checkout to receive an instant discount.
If you (or anyone you have met) is struggling with a problem it's the right best time to resolve it (at a killer one-time deal).
[CTA]
Thank you for your support. Black Friday,
[your name] Copy to clipboard
Type #6. Last Chance Email Template
Hey, [first name],
We'll remind you that there's only [timeframe] left to avail our [discount].
Our Black Friday sale ends on [dateday].
If you're looking to solve a problem, you can do it for an [offer] prior to [timeframe].
This means that [discount] will continue until the sale closes on [timeframe] for:
- [product category]
- [product category]
- [product category]
- [product category]
Don't miss our biggest discount of the year if you're trying to get that desired outcome.
[CTA]
Cheers,
[your name]
[script box end] Copy to clipboard
7. Type. The template for scarcity emails
Hey, [first name]
Just a quick heads up:
There's only [limited amount] remaining of the discounted [Black Friday dealBlack Friday sale.
If you're one of those who struggle with [issue], you shouldn't miss this Black Friday deal that could be a real solution.
(And at a heavy discount, when's more appropriate than the present?)
In other words, if you're contemplating of joining/purchasing product, I'd suggest jumping on it before the last product is sold.
[CTA]
Don't wait!
[your name] Copy and paste to clipboard
"Follow-up incentives" Black Friday and Cyber Monday emails
Our final set of Cyber Monday along with Black Friday emails is designed to seal the deal.
In reminding your customers yet again to avail your Black Friday deals, and layering on yet one more incentive just before when the Black Friday sale ends, it's another push to act now.
If you think you're overdoing this by sending additional reminders in your Black Friday email marketing campaign take a second look.
In terms of getting responses, follow-up email usually have a higher reply rate than your first email.
One study showed an 18% response rate for the initial mailer, 13% to the fourth follow-up email, and an astounding 27% for the sixth follow-up email.
In addition, the practice of sending out more follow-up emails is known to double your rate of reply .
Basically, if you want a response from your subscribers, it's most likely happening via following messages. So, don't pass up the opportunity to add two more appealing emails in you Black Friday email marketing campaign.
Enter #8. The template email for contests
Hey, [first name,
We've got an exciting announcement for those of you who are interested:
The very first number of individuals who purchase our [productare eligible to win a prize.
How fun is that?
And you are able to take advantage of our Black Friday discount [code] to get an extra [discountof] 5% off.
We opted to sprinkle some extra cheer into the mix this year because... it's been a good year. it's been a 2020 kind of year.
[CTA]
Good luck!
[your name] Copy and paste to clipboard
Type #9. The email template of the loyal customer
Hey, first name [first name]
This email is simple simply to say thank you.
Thanks for who you are and for believing in me to assist you solve your problem.
To show my gratitude for your support, I'd like to surprise you with a little gift.
From [timeframe], please get an additional [discount] on the [productsfrom [products].
Absolutely no strings. Use access code [discount code] at checkout to redeem your gift.
I just want to thank you for allowing me to excel in my endeavor to help [solve problem].
If there's anything I can offer to make your life a little better, please reach out.
[CTA]
Gratefully,
[your name] Copy and paste to clipboard
Increase the sales of your business this Black Friday and Cyber Monday
The number of 93.2 million customers who made an online purchase on Black Friday last year, it'd be silly not to join the Black Friday sale frenzy and advertise your company's special offers by sending out a well-crafted holiday email campaign.
Especially this year, when the pandemic dwindled during in-person shopping.
For a successful holiday email marketing campaign, make sure you follow our Black Friday email tips and templates:
Include a compelling subject line, strong CTA as well as some holiday-themed flair by using a GIF to the Black Friday email designs.
Use the "anticipation" email templates to generate enthusiasm and hype for your business.
Make use of the "sense of urgency" templates for emails to create scarcity for your items and push your customers to purchase immediately.
Utilize the "follow-up incentive" email templates to remind subscribers of the date that you'll be able to announce when your Black Friday sale ends and reward loyal customers.
We wish you the most amazing Black Friday emails, and enjoy a huge Black Friday sale and beyond.
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