7+ years into her business of coaching, Becky Mollenkamp is honing into what she likes doing the most

Discover how the mind coach and proven creator Becky Mollenkamp is evolving her company to make more of the things she is passionate about.

What happens If you got rid of the "shoulds," and instead rely on your gut?

For the trainer of mindsets Becky Mollenkamp  having the courage to quit adhering to a "shoulds-based" lifestyle has transformed everything -- even her professional career.

Becky helps people make the change from "small company owner" to CEO, and build profitable businesses that aren't burning out. Through the Gutsy Boss brand, she has helped thousands of customers release their own 'shoulds' and define the success they want to achieve according to their own criteria.

Her experience spans nearly twenty years of knowledge in the field of entrepreneurialism in her new job. This includes running a 6-figure content marketing business before starting her own business of coaching in the year 2015.

Recently, we spoke with Becky to find out the way her business has developed in the past few years, as well as to think about her journey as a creator. The business is in an era of change, while she focuses specific work with midsize businesses as well as their management as well as their employees.

Read on to find out how Becky has developed her business by following her gut instincts without letting go to "shoulds," and has assisted other entrepreneurs to do similar.

Her calling is as a mental coach

Though Becky has been an entrepreneur of more than twenty years, coaching was not an integral part of her plan.

"What got me started on the coaching path was my brother was killed in 2010 , following an overdose fatal to heroin. It really shook me awake from my sleep," Becky explains.

"I was living a life filled with'shoulds' and repeating the same task over and over performing everything you're required to do. That helped me realize life's much too brief to live an existence that isn't exactly how you want to live."

"I didn't know what I wanted. It was clear this wasn't the case," Becky remembers. The writer shut off his business and then returned to the home of her parents. Then came the internal investigation of what she didwant that her future life would turn out like.

Becky was able to start rebuilding her writing business. "It was something that I had experience with and thought I could be successful in. But then I realized what I most wanted to do was helping other people break out of the'shoulds'."

Then she began coaching.

"I discovered that I can aid others going through the same things that I've experienced. And that's really the reason I realized this is exactly what I'm meant to be doing. My passion is in this field."

The job she performed as an owner of an agency, as well as an increased desire to aid people led to her unique perspective being a perfect match to coach individuals' mindset.

"I'm not planning strategic strategies nor am I a consultant. I'm actually an instructor. So, I help clients in coming to their own choices and their own understanding of what they would like to achieve from their life or their business. Then, I help them in implementing that decision," Becky explains.

To help people live their values fully, she brings her own values to her coaching. "I'm female-focused coach this signifies that I'm a woman who values my own experiences and am trauma-informed, and that my coaching is about compassion, no blame or shame."

Motivated by her experiences and knowledge, Becky began building her online coaching business -- but it was accompanied by a lot of "shoulds," too.

Differentiating the clutter of the online businesses that is supposed to be

If asked about the difficulties that she faced in building her own business as a coach, Becky laughs. "There weren't any challenges that I couldn't handle. It appears that I've fought every obstacle."

The war of the "shoulds was played out in this instance, too. "I believe the most difficult issue was that of the opinions in the world of the web about what businesses will look like and how they can manage it and the tasks you must complete in order to succeed," she says.

As she reflects, Becky finds this common belief that those who don't begin on a permanent basis don't believe in themselves--harmful and entitled. "I didn't know that in the beginning, but I had lots of guilt and felt like I was not doing the job well because I still had to write in order to get by]."

She recalls thinking "Why couldn't I make the coaching more effective and efficient quickly? What could be wrong?"

Most people can't afford to jump right into the venture that they've always wanted to be in, and that's perfectly fine! This can be a slow process, but that doesn't necessarily mean you're less committed or worthy of being an entrepreneurial.

"I was forced to perform myself a favor and free myself of all the guilt and shame, as well as to acknowledge that my advice [to go completely in [was not a good idea for the majority of people."

"The greatest challenge at the beginning was to realize how I could shift from writing business documents into completely new business." She focused on moving her job 25% per year. In the beginning, she had 25 percentage writing, and 25% coaching, and 25% coaching. "Honestly this is the first time there's not a single word written" Becky tells us.

"That was a lengthy and slow procedure. Then, letting it go and getting rid of the shame of it all and being able to let it go might be the smartest and best option for individuals to launch with a brand new venture instead of being apprehensive about having to invest all their energy into their venture, or do not feel confident about themselves."

Becky had a hard time treating herself as the chief executive officer to appreciate the importance of her job and see that she was part of something bigger.

"You are a self-employed freelancer, you can be an entrepreneur on your own or the proprietor of a modest-sized enterprise using a handful of consultants . Yet, you're the head of the company, the CEO, you are the one with the vision," she emphasizes.

"It's about having the conviction to make the statement, 'I've got my stuff. I'm able to do the job.'"

Presently, the mindset of a CEO lies an integral part of her work with clients.

Clients who are more specific (while giving her access to a broader target audience)

Becky's work is in a transitional phase Her focus is now to the coaching of mid-sized business owners and the teams they lead .

There are several reasons for this change:

Her work is aligned more closely to her own experiences and expertise in the field of business management.

Her time and service makes Becky the most money.

The work she loves most.

In light of her own experience, Becky wants her clients to be able to experience "the internal transformation by treating your business like a corporation and yourself like the CEO."

"I have been working on behalf of individuals and still do however, I'm shifting towards working more with people, generally women, with mid-sized businesses" she describes. "It's about ensuring that the work environment is healthy for them as well as engaging with their employees or advisors in providing them with coaching so they are able to achieve better harmony at work."

The change will create an impact on Becky's bottom line, too.

"You pay more for coaching and coaching," which means you'll need someone to earn the same amount of money out of those guidebooks for $7 or even an entire course that is worth $200. It is my responsibility to market lots of [courses as well as guides]. I will need lots of customers to select from my choices as only a fraction of them will become products." The clients of coaches typically recommend their clients to their colleagues, which can lead to more revenue potential to be earned from coaching later on.

However, Becky plans to continue providing coaching services for a wider public even though they're not an ideal fit to her brand new one-on-one coaching.

"I'm continuing to run my venture as I've done it for the past year. It's Gutsy Boss. I'm also working to help individuals as well as businesses," Becky explains. "I will not abandon those people. I've had the privilege of working with a few people for a long time, and they're on my podcast, or are on my mailing list."

In the spirit of these people, Becky has repurposed a large portion of her previous information into Gutsy Guides which help with specific issues like setting limits, making large requests, and conquering imposter syndrome.

"Generally the people who are in that category are professionals who are in the mid-career stage, so instead of spending a lot of one-on one coaching sessions with them, I give them a variety of devices to guide them on these things," she says.

If someone finds Becky's work, they fall into two distinct categories:

Potential clients for coaching

People who could profit by Becky's self-guided mini-course , self-study program  as well as those who are interested in the Gutsy Guides that are hosted by Becky on

How does she figure out which segment each potential client is a member of?

Automation, segmentation , and perhaps some inspiracion by Golden Girls. Golden Girls.

Automating, segmentation, as well as fun tests to connect potential customers with the right products and services

Becky offers a test on her site: "Which business owner do you identify with? " The test of six questions (built through Interact ) will help you determine which Golden Girls-inspired business owners they are: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) (or Sage (Sophia).

Every person represents a distinct stage of business ownership, all the way from the beginning until an experienced professional.

"To be exact, this is a more advanced email opt-insystem," Becky cautions fellow creators. "I don't recommend you start with something similar to this if you don't yet have the opt-in access... The way I went about it was that my first experience was by downloading a single file. It's the most straightforward option."

If you're now in a position to segment your customers A more sophisticated opt-in, such as Becky's test can aid you in this procedure. It's possible to utilize this segmentation to automate the process of contacting them with special offers that are tailored to their particular preferences or levels of experience.

She can automatize the series of emails by using ConvertKit, which means she doesn't have to spend hours sending out proper items to the right people.

"It is happening while I'm sleeping," she describes. "They're getting their email series and, if they decide to buy these books they're extremely cost-effective. It's a no-brainer, and it's an easy process."

Becky is aware that her business will expand and so will her business.

Since Becky's company has grown in its growth and evolution, so has her strategy for making use of .

Becky has introduced (and occasionally deleted) numerous new products in the course of growing her business. These include online downloads, classes, and group coaching.

Then, she's preparing for the 2023 Gutsy Accountability program. This will include group coaching downloadable resources, one-on-one coaching with Becky as well as live seminars, according to the type of program clients pick.

"I am a fan of coaching groups since all of the equipment I'd like donate can be stored within the system. Clients have a place to get them. I can make assets that are already in my possession to clients. This makes it much simpler. And they can pay through . It's not necessary to think about any of it."

The buttons for buying on the page and checkout experiences enable customers to purchase products such as Gutsy Accountability without leaving the homepage of the site.

As an artist, she's given Becky the opportunity to study the various types of products to figure out what is best for her and her clients.

"Almost every single week, I've had people contact me and tell me, 'I'm sure that you're using it, please inform me of it and I'm happy to answer," she says.

"I think it's beneficial for people to know you can build on this platform... You've got everything you need here at a cost you can afford."

Make your own decisions and create an organization that you are proud of.

Becky's final advice for creators is similar to the advice she gives her customers: Follow your instincts.

"Listen to your intuition. The majority of people I talk to... they're plagued by many doubts and they aren't confident, which leads to a feeling of being stuck and they're feeling like they're not making any progress in their business. This is demoralizing and depressing. This was an experience I'll never forget," she says.

"In Beginning, having faith in yourself is essential to having any sort of success."

Becky's coaching firm has grown dramatically since the beginning of her coaching program at the beginning of the year 2018. Yet, the underlying principle behind the coaching she provides -- helping other coaches to get rid of the'shoulds' and'shoulds' -- is still not shaken. We're curious to know what direction the next four years (and even further!) will lead Becky and her company.

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