7 years in her coach career, Becky Mollenkamp is honing her technique on what she

Discover how the mind coach and long-time artist Becky Mollenkamp is evolving her company's creative side to do more tasks she enjoys.

What might happen if you quit the "shoulds" and began to believe in your intuition?

For mindset coach Becky Mollenkamp , choosing to stop adhering to a "shoulds-based" lifestyle has transformed all of her life -- which includes her job.

Becky helps people make the shift from "small owner" to CEO and establishing profitable businesses that do not exhaust themselves. Through the Gutsy Boss brand, she has assisted thousands of customers determine their own "shoulds to be doing" and establish success within their goals.

Her experience spans nearly 20 years of experience in the field of entrepreneurship to her work, which included running a six-figure agency for content marketing before beginning her business of coaching in 2015.

Recently, we spoke to Becky to discuss how her business has undergone in the last few years as well as to look back on her career as a creator. The company is undergoing a change while she focuses particular attention on midsize entrepreneurs and their advisors as well as employees.

Find out the ways Becky has grown her business by relying on her gut instincts and not giving up on 'shoulds' -- and also has assisted other business owners do the same.

She has found her niche as a coach for mindset

Even though Becky has been an entrepreneur for over two decades, coaching wasn't ever a component of her business plans.

"What started me down the coaching path was that my brother's passing in 2010 , after a drug overdose. The incident really awakened me out of my bed," Becky explains.

"I was a person who's life consisted of "shoulds," performing the routines, doing all the things you're supposed to do. That helped me realize life's far too brief to lead an unsatisfactory life that isn't what you truly want."

"I wasn't sure the exact thing I was seeking. But I knew that there wasn't anything like that." Becky remembers. She ended her writing company and returned to her residence with her mother. After that, she began the process to figure out what she wouldwant to see the remainder of her life.

Becky started to build her writing business. "It was something I was familiar with and was something I could succeed in. But, I realized the thing I really wanted to accomplish was helping other people get rid of their "shoulds'."

She then began to coach.

"I realized that I can help others who are going through similar experiences to those I've experienced. And that's really the reason I realized that's what I'm destined to do. This is what I'm destined to do."

Her own work as an agent's owner as well as her desire to assist others gave Becky's perspective a unique angle that was ideal for coaching people's mindset.

"I'm an expert in strategy or an advisor, but I'm a trainer. Thus, I guide people to their own decisions in addition to their personal idea of what they'd like in their lives or their work. I then assist them move forward on that," Becky explains.

To help people live their lives in a more full way, she incorporates her own values into the process. "I'm an empathic coach for women. This means that I respect lived experiences, being trauma-informed. The coaching I give is about compassion, no shame or blame."

Inspired by her own experience and knowledge, Becky began building her coaching online business but it was not without lots of "shoulds" too.

Tuning out the noise about what an internet-based business ought to be like

If asked about the difficulties with establishing her coach company, Becky laughs. "There weren't any challenges that I couldn't handle. I'm convinced I've faced every obstacle."

The battle over "shoulds' played out here, as well. "I believe the most difficult issue was that of the opinions in the internet world about the way your business should appear and how you should run it. It's about what you should accomplish in order to be successful," she says.

When she looks back, Becky finds this common assumption that business owners who do not start out with a full-time commitment aren't confident in their abilities, and that is harmful as well as a an unfair advantage. "I didn't realize that at the time and I felt a great deal of worry and felt that I wasn't doing my best job as I had to write in order to make ends meetto surviveto survive."

She recollects thinking "Why did I not be able to make the coaching more efficient and effective swiftly? Was there something wrong with me?"

A majority of people cannot afford to get into their business goals fully time, but that's okay! This is a long process. However, this isn't a reason to be unfaithful or a legitimate business owner.

"I had to do my own thing to free me from those guilt and shame, and to see that my advice [that of take on the whole world wasn't practical for the vast most people."

"The most difficult part in the beginning was understanding that I was able to slowly transition from writing business to an entirely new endeavor." Her goal was to change her work to 25% every year. The first year consisted of 25 percent writing and 25 coaching, with a percentage of coaching. "Honestly this is the first year in which there's absolutely no writing," Becky tells us.

"That was a long and slow process. Allowing that and then releasing the burden of guilt and letting it go is likely the most efficient and most efficient way to start a new business without the feeling of having to be a part of the business or don't know the capabilities of their employees."

Becky was reluctant to think of her role as CEO, to see the value of her work , and also to see the large in the grand.

"You may be self-employed or be an entrepreneur on yourself or be a tiny firm owner that has only a few consultants . But, as the head, you are the CEO and you're your own leader," she emphasizes.

"It's about being confident that comes from an affirmation that states"I've got what it takes. I'm able to do this.'"

In the present, the mindset of a CEO is the basis of her interaction with clients.

Focusing on a specific customer (while still serving her broader market)

Becky's profession is in the point where she's expanding her horizons to coach midsize businesses as well as team members .

There are several reasons for this modification:

Her work is aligned more closely to her own knowledge and experience as a business owner.

Her time and talents to others makes Becky her biggest revenue.

The work she loves most.

Based on her own experience, Becky wants her clients to feel "the change that occurs internal when you approach your business like a company and you treat yourself as an employee."

"I worked on a personal basis, and still do, but I'm moving toward working with women who typically manage mid-sized businesses," she describes. "It's all about making sure that they have a harmonious work-life balance for them and then also engaging with their staff or their consultants to offer them coaching so that they can improve their work-life balance."

The change will create an impact in Becky's earnings as well.

"You charge more because you're charging more and you have to find someone who can make the same amount of money with these guides for $7 or even the course for $200. It's my job to sell other courses and guides] so I need to have many people in my database since only a tiny percentage who change into something." Coaches typically refer their clients to other people, which can increase the potential earnings for coaching down the line.

But, Becky plans to continue serving her broader audience, even if they aren't suitable for her coaching sessions one-on-one.

"I'm maintaining my business the way I've been doing it. It's Gutsy Boss, and I'm also helping individuals as well as businesses," Becky explains. "I will not let them go in the dust. I've been working with them for a long time as well as many are on my podcast, or on my email list."

In order to meet the demands of those who are in, Becky has repurposed a lot of her existing materials to produce Gutsy Guides that help tackle specific issues such as boundary setting, demanding a lot, as well as the imposter condition.

"Generally the people who are in this category are mid-career professionals Instead of arranging numerous one-on-one meetings with them, I provide many tools for those who want to self-coach on these things," she says.

Now, when someone discovers Becky's work they can fit in one of two categories:

Potential clients for coaching

Anyone interested in Becky's self-guided mini-course , self-study program along with The Gutsy Guides , all hosted on

How can she determine which category a potential customer fits into?

Automation, segmentation , and some concepts to learn in the direction of The Golden Girls.

Automating, segmentation and as a test that is fun to connect potential customers with the right products

Becky is offering a game on her site: "Which business owner is you? " The test of six questions (built using Interact ) will show the Golden Girls-inspired business owner people they admire: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) and Sage (Sophia).

Every person represents a distinct period of business ownership, all the way to an expert professional.

"To be clear, this is a much more sophisticated opt-in to email," Becky cautions fellow creators. "I don't recommend you start with something similar to this if you do not already are a subscriber... I've had the experience of I began by downloading a simple file. It's the easiest way to get started."

When you're ready to categorize your customers opt-in with an even more complex offering, such as Becky's survey can assist in this. The segmentation can be used to make it easier for you to process sending them offers that are tailored to their specific needs or degree of experience.

The email sequence is automated via ConvertKit This means that the emailer doesn't need to be able to devote long hours emailing the right items to the appropriate clients.

"It occurs at late at night," she describes. "They're receiving email, and if they decide to buy these books, the prices are cheaply. It's an easy decision and it's an easy process."

Becky is aware that her business is expected to grow as she expands her business.

As Becky's business has evolved and grown, so has the way she conducts business .

Becky has introduced (and occasionally she canceled) various products during the process of expanding her company, such as digital downloads, additional classes for training and group coaching.

In the moment Becky is preparing for the launch of her 2023 Gutsy Accountability program, that includes groups of coaches, downloadable tools, and one-on-one coaching sessions with Becky as well as seminars that are live or on the internet in accordance with the program that clients select.

"I am a fan of coaching groups as all of the tools I would like to provide are kept in the storage. My clients are able to obtain them. I'm able to design materials that I already offer to my clients. This is a lot easier. This also lets them pay in full . It's not necessary to be concerned about anything."

The buy button that can be embedded and checkout functions make it simple for clients to purchase products like Gutsy Accountability without leaving the site's main page.

As creator, has allowed Becky the flexibility to explore the various types of products and discover what is best for her customers and herself.

"Almost every week I've seen somebody reach out to me and say, 'I know you use  Tell me about it, and I'm always delighted when I hear," she says.

"I consider it beneficial to let people know that you're able to create with the help of this platform... It's got everything you need here at an affordable price."

Be confident in your abilities and develop a business that's 100% committed to your goals

Becky's last advice for creators is exactly the same advise she offers her clients: Trust your intuition.

"Listen to your intuition. Most of the clients I talk to... they are plagued by many doubts and they aren't sure which causes them to get stuck. It makes them feel that they're not making progress on their project. And that's so disappointing. That's the feeling I have," she says.

"In Beginning, really trying to believe in yourself is crucial to attain whatever success you can imagine."

Becky's coaching company has grown substantially since her very first coaching course launched in the year the year 2018. But her core and the soul of her coaching -- helping people let go of those 'shoulds and'shoulds' -- is not going away. We're eager to find out what direction the next four years (and beyond!) will take Becky and her company.

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