7 Video Metrics to Know

The world is expected to watch three trillion online video minutes per month by the year 2021's close this is about five million years of videos per month, or about one million minutes of video per second. That's kind of a big amount of. With marketers generating videos, the most important measures of effectiveness in video were never more vital.

It extends beyond number of views and expands on the basis of how to comprehend details of viewer journey. In this post, I'll review the key performance metrics for video that you need to study to improve your video performance.

What are the metrics of video?

Video metrics are analytics for performance that allow you to determine and assess the effect of your film. It provides you with important information into the overall performance of your video. The metrics typically include percent and average time of view duration of viewers that have actually watched the video. Detailed video metrics can change how you have previously assessed the effectiveness of your videos.

Crucial videos and metrics to evaluate the performance

Videos will comprise 70% of mobile traffic until 2022. With such a high percentage, filtering success beyond views is vital. There are more important data factors to consider that influence your video strategies. Here we'll take a review the key metrics you need to know that analyze and expose how your viewers perceive your content.

1. View Count

This has to be the most standard metric that just scratches the surfaces. It gives you the total number of times your video has been played. Your viewers will determine the total impact of your film. If you want to create awareness and then reach an enormous audience, this is your gold benchmark.

The thing that can make it confusing with view count is how views counted based upon the channel(s) that you're watching. For example, on one video channel a view can count at 3 seconds, while on another, it is counted for 30 seconds. It is important to take this into consideration particularly when you are using several media for video. Three tips can improve your viewing count:

1. Upload your video to social media. Utilize a hashtag specifically for the video to identify the video with your name. Choose to go organic or use sponsored social media ads.
2. Send your video through email. If you already are on a mailing list fire off your video to create a formal campaign for marketing. Add a CTAs to motivate your followers to share the video with the social media network they are on.
3. Find relevant influencers. Seek relevant influencer partnerships. Invite them to share your content in posts or in stories, to expose your brand to their following.

2. Audience retention

Retention of the audience is the average percent of the video people watch. When the initial few seconds of your video have a weak start due to drop-offs of viewers and drop offs, your audience retention will take a hit. To put this metric in numbers let's say you just published a video that's 8 minutes in length. If people watch your video an average of four minutes, your audience Retention for that video is at 50%.

In order to increase retention, start your video by using a catchy hook that draws your viewers into. A good hook grabs the attention of viewers instantly, which makes them want to continue watching. Here are some examples of the different kinds of hooks can work:

• Standard Teaser. You've seen this many times, with hooks such as: "And later in this video I'll show you how to shed 10 pounds in just a week".
• Sneak Peak Begin with. Start your video off with a mix of important events that will be revealed at a certain time later on in the video without giving too much away. Think of how you watch the preview of a TV show or movie.
• An informative and useful upfront value. It's a simple hook commonly used for instructional videos "In this video you're going to learn how to create your own candle."

3. Impressions

Videos impressions are when the video appears on a person's screen commonly as an advertisement. In some cases they aren't action-based metrics and are calculated by visitors simply watching the video's display.

If your goals are to use your video as an advertising strategy, you'll need to be aware of the metrics of impression. Here are some basic ways to analyze the metrics that measure the effectiveness of video campaigns:

• Review the number of times ads for pay-per-click videos appeared for search queries
• Find out how frequently a video ad appears on social media.
• Compare metric insights from the use of third-party sites such as Pinterest or Google.

4. Click through rate (CTR)

It is common to think of email marketing when we hear click-through rate (CTR). But in the case of videos, a CTR refers to the percentage of viewers that click on the call-to action button in your video content.

A video CTR will give an exact evidence of how effective the video you have created is in encouraging viewers to act. Your call-to-action should then be relevant to the video in terms of tone, subject as well as the overall look and feel. If your call-to-action isn't in place, it won't be well received by your viewers. Below are a few ways to best use CTRs within your video content:

• Design and place your CTA. Make it visually attractive, so it stands out. You can even place your CTA throughout your video. After enough changes, go with what works.
• Prioritize engagement first. If your data show drops offs before seeing your CTA the other tasks need to be completed on the your content.
• Write compelling CTA copy. The copy should relate to the content of your video. One of the last things you would like to do is confuse the viewers.

5. Play at a high

If you want a certain proportion of the audience you want to play on your video, play rate is the measure that you can use to determine the quality of your video. Play rates are the percentage of page visitors who actually played the video and then began to watch the video.

This measure is a great gauge of how appropriate your video content is to the specific location in which it is placed as well as how successful in entices viewers to watch. Marketo analyzes play-time by using an easy formula

 Play rate is  the percentage of viewers who clicked on and watched the video divided by % of total number of users who accessed the landing page.

6. Engagement Rate

Engagement metrics are generally the most popular and important to gauge. This is where you can get the juice of how impactful the video is. The rate is based on the average view time and the percentage of your video that people actually watch. Another formula calculates engagement rates:

• Engagement rate = total watch time/total number of video plays ( including replays)

• Meet your audience's expectations. If your audience is expecting to be informed or watch videos on how-to, and instead, is being sold to, odds are they'll leave.
• Get rid of the fluff. Keep your video content concise and straight to the point.
• Identify peak engagement points. If there are any commonalities in regards to when views skip or stop watching altogether determine what the reason is and then make modifications. C

If your engagement level isn't high at first, don't beat yourself up for it. Always keep in mind that the main purpose behind your video above anything else to see it grow over time.

7. Duration of view average and end rate

Don't forget to include average view duration. This is the sum of the duration of the video's watch multiplied by the number of times the video is played, which includes replays. It evaluates your video's capacity to maintain the interest of the viewers throughout the video. It is usually reported in the form of an "watch time" report of your software for video and contains precise time stamps.

Important YouTube metrics you should know

YouTube is the second most used search engine on the planet after Google. The place where YouTube's metrics for videoshine is when it comes to the insights of viewers, impressions and click-through rates. This article will provide insight into why these metrics are essential to the smart youtube user.

• Youtube offers a detailed dashboard with audience reporting to know the demographic details of your viewers. Make use of this information as a reference to create and improve your videos.
• A record of the impression is made each time someone sees the thumbnail of your video. It is important to ensure that the thumbnail is eye-catching and relevant to your video content.
• If there's a large number of clicks that's an excellent indicator that your thumbnail as well as keywords are effective. As a best practice make it a habit to review for similarities from prior videos and see what they have in common to know the things that are working and what's not.

Key metrics to know

• Advanced video analytics allow you to understand viewer behavior from any place and on what device they are using to watch.
• Go deep into your analytics and discover how your videos are being discovered.

Video lead generation Set KPIs

• Play rate goal Find out what a successful play rate is for your particular video. If you use more than 1 video solution remember that different platforms measure plat rates differently.
• Conversion goal: This is the percent of people who view your content that turn into customers. This can be sometimes hard to quantify, however in the case of including videos on a landing page A/B-testing CTA's may boost click-through rates so that you can get a better idea as to the most effective. If your viewers are engaged with your content and engaging with it, they stand a better probability of becoming a customer.

Social media video metrics to be aware of

Video and social media go hand in hand. However, the metrics for video for social media are more than comments and likes. Similar to any other measurement, you have to focus on what will work to build your brand. Always think about the goals you want to accomplish with the video posted on social media. Below are the most important social metrics to be familiar with:

• Reach of the Audience:Reach measures how many viewers your film was viewed to. It is the only way to understand the potential number of people who will view your video. Though a huge audience could be an advantage, reach really only becomes powerful when you can measure it against other metrics similar to yours.
• number of followers:Keep a close eye on your followers when releasing the video. Encourage your following to follow, like and comment on your content. Social influence can spread like wildfire and sharing information will improve your ranking in the algorithm. It will result in an increase in your audience. If the numbers aren't growing with each new video, then a shift in content could be needed.
• Engagement:This is a big one. It reflects the level of social participation about your content and brand. Are people having conversations about your video? Are they sharing your post, re-tweeting and/or commenting? Be aware of your intentions with social media when it comes to engagement. Find the right balance between creating interaction and sharing videos.

Wrapping up

We've got a lot of information in our possession. It's never been simpler to assess and comprehend the effect of videos. While the number and types of metrics can be daunting, make sure you stick with what's relevant to you. It's not necessary to use all metrics, but you should be willing to listen to what the data says.