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41 of the top marketing tools available for free Strategies for marketers to do more with less cost-effective tools

Mar 18, 2023

The most effective marketing tools can make your life easier, save cash, and simplify the process But here's the thing: the process of finding them can be difficult.

Analyzing tools to figure out how they can improve your workflow is a hero's mission. It requires time, energy, and cold sales emails in abundance. The outcome? You can try different software for no cost, however there's a chance that you won't come across the top performers.

This list of 41 internet-based marketing tools, all of which are completely absolutely free and can help you get rid of this issue. It's a list of tested and reliable instruments that have been personally tested (and recommend) or actual marketers have faith in and trust.

Make sure you bookmark this article so that you are able to come back anytime you'll need the tools listed that include artificial intelligence-powered writing tips to time-saving tools and project management software.

Marketing experts, what are the effective and cost-effective tools for marketing you can't live without? This is a work I'm working on for an individual client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay can be a great tool for small- and solo corporate marketing teams to monitor and manage sales on one platform. It offers a user-friendly, drag-and drop interface along with filters that allow you to distinct the contacts.

2. Zoho CRM

Zoho CRM is one of Zoho's suites of software, offering the user 5,000 records free along with the possibility of removing the records that are not being used as well as free space to upgrade to premium versions.

HTML1Paid option to consider in the event of its conclusion:

Freshsales CRM. It gives you artificial intelligence-based abilities to create leads, qualifie leads, and even close sales.

Video makers

3. Create

Edit the video by adding titles or other parts to it. You can also make use of the aspect ratio feature to change the dimensions of your video in just a few seconds. Additionally, you can connect your account to other platforms like Facebook and Constant Contact to share the video you made right from your account.

4. IMovie

iMovie is still a standard for creating videos, especially for novices. The free video maker created specifically for Apple devices lets you make simple videos on the go. Create your own video from scratch or receive assistance with the storyboards available or templates already designed.

 Option to pay once you're ready

Create's premium plans allows you to access new features, such as the option to create custom CTAs and ending cards to your video and also accessing their engagement statistics.

Social media tools

5. Buffer

The cost-free Buffer plan lets you handle three social media platforms. It lets you create and schedule up to ten posts for each channel (such an efficient way to save time! ).

6. Social Commentaries

Social Mentions analyzes the mentions of your business and hashtags on social media, showing you the frequency and manner the intended target audience is speaking about you. They may also be with your personal hashtag(s).

7. Hypefury

Hypefury is a scheduling tool for Twitter that is perfect for marketers doubling down on this social media platform. You can schedule not just tweets, but as well Twitter threads with this program.

8. Sparktoro

Sparktoro can be used online to conduct analysis of audience. The tools it offers are completely free. offer you an assessment of Twitter users' real influence. They can also assist you in analyzing their followers, and show the topics that other professionals in marketing are discussing about and posting on Twitter.

Paying option you can consider once you are ready

Hootsuite is a tool for scheduling, planning and analyzing, even report on social content with only one device.

Tools for editing and writing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor will increase the readerability of your text. For this reason, it highlights long, difficult-to-read sentences and also those that use passive voice.

10. Grammarly

Grammarly Freemium detects errors and checks your grammar.

11. SpeechTexter

SpeechTexter lets users to speak into the software, which makes it capable of writing your message perfect for days where you're not feeling enough or aren't able to (God please!) type.

12. ChatGPT

ChatGPT helps in generating ideas for brainstorming, getting the initial drafts of documents written and preparing agendas for meetings, and much more.

Option to pay when it is nearing completion:

Writer enhances the readability of content as well as grammar and repurposing whilst keeping your brand voice intact and quality of your editorial.

Collaboration and brainstorming

13. Miro

Utilize Miro's free software to create three mind maps that you can edit and brainstorming boards (or choose from their collection of templates for brainstorming).

14. Figma

Figma is a totally no-cost tool to collaborate with your team for working on prototypes and on design concepts.

Option to pay once ready:

Twist for organized async team collaboration , which includes organized file sharing.

Tools to market content

15. Coschedule headline analyzer

Headline Analyzer analyzes headlines to determine their SEO value and click-worthiness for you to create headlines that encourage engagement.

16. Blog Topic Generator

Write five sentences which are pertinent to your area of expertise or the topic to your blog. HubSpot's Blog Topic Generator will provide you with an entire week's worth of topics to post on.

17. Content Idea Generator

Portent's Idea Generator is ideal for sparking concepts for writing content. Enter a keyword and the software can provide a plethora of suggestions that are fun to play with and are able to improvise on.

18. PrimoStats

PrimoStats offers users with unique statistics you can incorporate into your site and avoid having to go through going through the maze of study. Free plans give you access to more than 1,200 stats.

19. Yoast

Yoast is a no-cost WordPress plugin that helps enhance your site's content for SEO through analyzing its keyword usage and accessibility.

HTML0Paid option to consider when it is nearing conclusion:

GatherContent. It's a tool for managing content , which allows you to manage your whole marketing of content by creating templates for briefs, style guidelines, briefs, and workflows for content complete with an editorial calendar.

Tools for managing freelancers

20. Toggl Hire

Toggl Hire can help you evaluate the skills of freelancers prior to hiring them, by designing tests of their skills.

21. Google Meet

Use Google Meet to join complimentary meetings with freelancers to discuss your company's branding and content requirements.

Option to pay about prior to the completion of:

Content Harmony to produce shorts that freelancers can send to.

Invoicing software

22. Zoho invoice

Zoho Invoice allows you to create no-cost invoices.

23. Deel

Deel is a safe payment system for recruiting and paying teams from around the world across 90 countries (in the free plan).

HTML1 Paid option to consider when ready:

Automated invoicing is possible with Deel premium and pay contractors in 150+ countries and more.

Tools for design and graphics

24. Canva

Canva can be an easy and intuitive software for creating blog or social media-related graphics in the span of a few minutes. Use the templates to get started or design your own if you're interested in designing.

25. Vengage

Venngage is yet another simple DIY design tool which allows you to create five stunning and free visuals, including presentations, infographics, reports, charts graphs, as well as printable.

Payment option on the day of its completion:

Visme. Use it to create videos with animation, as well as monitor your content's performance analysis.

Tools for Productivity

26. Otter.ai

Otter's Basic plan, which is free transforms 30-minute long videos as well as podcasts and webinars. So you needn't complete the entire procedure manually. You can transcribe 300 minutes per month , and upload up to three audio or video file.

27. Screen recorder

28. Pocket

Pocket allows you to save any material (videos videos, podcasts blogs, podcasts and videos) to read later. You can also tag the items for reference. You can also get an audio player that reads written content for you.

 Payment option to think about once you are ready

Evernote for taking and organizing notes, setting reminders, as well as sharing them with your team.

Free and time-saving tools to conserving time

29. Zapier

Zapier can connect multiple applications and to automate their steps by using Zaps. The free plan lets you generate 100 one-step Zaps per month.

30. Waldo

Waldo is an absolutely free Chrome extension that can accelerate your search. It gives you a completely free of ads Google search experience, pulling out content from ranking parts to speedy skimming, along with filters that allow you to find the information you're looking for fast and effortlessly.

31. WayBack Machine

WayBack Machine can be described as another Chrome extension that works to give you websites' archives. Make use of it to find examples of the content you compose and analyze the way your competitors and/or businesses that have been sources of inspiration designed their strategies throughout years.

HTML1 Option to pay at the time of its completion:

Zapier Premium for creating multi-step zaps.

Tools for managing projects

32. Trello

Trello is an extremely easy-to-use tools for project management, providing you ten free Kanban boards, which let you organize your tasks using as many columns as required.

33. Notion

Notion can be fully customized software for managing projects. You can utilize it to build Kanban boards, tables documents, or whatever you'd like. It also comes with Notion AI that summarizes content makes tables from connected content, and much more.

34. ClickUp

ClickUp is yet another user-friendly and flexible tool that's easy to personalize. You can use it to create documents, view multiple perspectives of your pipeline for projects, and much more. If getting started feels overwhelming just pull out any template from their library, then you'll be ready.

Paying option to think about once you are ready

Asana. It's perfect to use to manage tasks, projects as well as work management, as well as a variety of integrated features.

SEO tools available for free

Google Trends can reveal how well-known a keyword or phrase is across the defined intervals of time.

36. Keyword Ranking Checker

Agref's Keyword Ranking Checker will show you the place where the search term you typed in ranks in the pages that show results from Google and other search engines.

37. Website Authority Checker

Another free program from Ahrefs, Website Authority Checker helps you to determine the authorities of a website (DA).

38. AnswerThePublic

AnswerThePublic contains all the inquiries which people have made regarding the term.

39. Keyword Tool

The free Keyword Search Tool developed by Ryan Robinson gives you keywords to search terms and displays their search volume and ranking their difficulty.

 Options to pay at the time of completion:

Semrush as well as Ahrefs for the entire array of keywords tools, which includes link building as well as Clearscope to improve web pages in order to boost their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a free instrument to monitor the behavior of your website's users and traffic (how long they're spending on a webpage, for example).

41. Hotjar

Hotjar's free service provides you with unlimited heatmaps, so that you can determine how your customers are using your site and the CTAs they're clickingon, as well as where they're getting stuck.

Chartbeat for tracking analysis in real time.

Additional resources to help you get free

Here's hoping you've found helpful software worth trying in this collection of no-cost marketing tools. If you're trying to learn more about the business of video marketing particularly, we've many resources to help users like:

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